the fruit juice market
France

MARKET SUMMARY

1.1 Definition and scope of study

A fruit juice is a liquid or drink made from fruit, it can be totally natural (100% fruit-based) or produced in the factory through a mixture of fruit, water and other chemicals. As a result, it is possible to segment the market according to the amount of fruit present in the drink. On the basis of this criterion, the market is divided into four main categories:

  • Pure juices: these are fruit juices whose substance is entirely composed of pressed fruit without the addition of carbohydrates or additives.
  • Smoothies: these are drinks obtained from fruit pureed without any other additives.
  • Concentrated juices: these are fruit juices produced from fruit and water. The main objective of the concentration is to improve and simplify the transport, storage and preservation of the juice.
  • Fruit nectars: these are fruit juices or fruit pureed mixed with water and sugar.

In a market for soft drinks that is not progressing very well, the fruit juice segment has struggled to develop in France, despite recurring innovations and modern distribution channels (juice bars, for example). The smoothies segment has experienced the best growth rate in recent years.

 

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Consultant BCG

Aurélien Russo

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Yannick Malot

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MS Media, Arts & Creation - HEC

Guillaume Belie

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