Content of the study:
The apple market - France

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1.1 Definition and scope of the study

"An apple every morning keeps the doctor away"... Like this famous adage, apples are widely recognized as one of the healthiest foods and a staple of our diet. Available all year round, and consumed both as fresh fruit - in this case table apples - and processed in a wide variety of forms, apples are the most widely consumed fruit in French households, as well as in Chinese and Korean ones.

The apple market includes many varieties, such as Golden, Gala, Pink Lady and Granny Smith. It caters for all budgets, with entry-level apples as well as "top-of-the-range" apples, notably those with PDO or PGI certification.

Worldwide, the apple market is exponential, boosted by the frequent appearance of new producing countries. Indeed, world production increased by 115% between 1985 and 2020. China is the world's leading producer, accounting for half of global apple production with a 49% market share, most of which is destined for its domestic market. To a much lesser extent, it is followed by the United States and Turkey.

French production and exports, meanwhile, haveplummeted since the 1990s, having almost halved. France is less and less competitive and concentrates its production on "top-of-the-range" products, prompting many producers to convert to organic farming. Nevertheless, France is importing more and more, supporting the apple processing industry, a market that is itself growing rapidly.

1.2 Global and European markets

The global market is booming. According to a Senate report, production has risen from ** million tonnes in **** to ** million tonnes in ****. In other words, production has more than doubled (***) in just ** years. China, as the world's leading producer, has made a major contribution to this growth, doubling its output from ** million ...

1.3 The French market

French market value:

Apples have historically been an export-oriented sector of excellence in France, but this market has been experiencing a decline in production for several years. In order to estimate the size of the national market, we will calculate a high and a low estimate.

According to FranceAgriMer, French exports ...

1.4 Balance of trade

France used to be a major apple exporting country. However, export quantities have been falling steadily for several years.

French apple exports France, ****, in thousands of tons Source: ****

This decline in export volume and value is explained by the emergence of new players on the world market with selling prices well ...


2.1 A very popular fruit in France and around the world

The apple is France's favorite fruit, the most widely consumed by households, who buy **.* kg a year. The apple has a **.*% market share in terms of volume of fruit purchased, ahead of bananas (***). The penetration rate is very high, with **% of households buying apples at least once a year, according to ...

2.2 Declining demand

Annual household consumption of table apples has shown different trends in recent years.

change in quantities of table apples purchased by households (***) France, ****, in Source: ****

Although the above trend suggests that demand is on the rise, it has very recently plummetedbetween May ** and June **, ****, a situation FranceAgriMer has not seen since ...


3.1 Value chain

Source: ****

From French or foreign growers to final consumers, the paths taken are varied, with or without processing. The value chain in this sector clearly illustrates the fact that apples from French orchards are all valorized. Indeed, apples that do not meet the criteria of size, firmness or shape required to ...

3.2 Producers in difficulty

In France, *,*** growers are involved in the apple production chain. The number of players involved in the entire value chain, from transport to processing and distribution, is much higher and difficult to quantify. **,*** hectares of agricultural land are used for apple growing, **% of which is reserved for organic farming. By ****, according ...

3.3 Fruit stations and distributors

Fruit stations:

Once the apples have been harvested from the orchards, they arrive at the fruit stations. Their role is to transform the fruit received into marketable products. The process can be summed up in three stages.

The apples are first approved by the fruit station's Quality department. During this stage, ...

3.4 Processing: focus on apple juice

With consumers increasingly looking for products that are convenient (***) and quality, it is highly likely that the volume of apples destined for processing will continue to rise in the coming years, and that the quality of these processes will also increase.

The juice sector is a major market in France, accounting ...

3.5 Processing: focus on applesauce

Apples are also widely consumed in compote form. In fact, in ****, **% of compote production came from apple blends (***) and comes in a variety of formats: jars, jars or gourds, which are driving growth upwards thanks in particular to the Materne group's Pom'Potes.

The compote market is particularly dynamic, growing by **.*% in ...


4.1 Offer typology

The range of apples on offer in France is extremely varied, with several thousand varieties, and those available for purchase have their own specific prices. The table below shows monthly prices in euros for one kg of apples sold in supermarkets and hypermarkets (***) over the past year.

Source: ****

Prices depend largely ...

4.2 Higher and higher prices

Production difficulties are reflected in prices, which are rising steadily. This can be seen by observing trends in the farm-gate price index (***), which measures changes in the prices of products sold by farmers.

Gross farm-gate price indices, base **** France, **** - ****, in Source : Agreste This trend naturally applies to all apple varieties, ...

4.3 A segmented offering

The French market, positioned on high-end products, therefore targets consumers with high purchasing power. However, although the number of consumers interested in higher-quality products has been increasing for several years and is beginning to stabilize, these buyers consume very small quantities. In fact, **% of households were buying organic produce in ****, but ...


5.1 Regulations

Apple production in France is subject to numerous regulations.

In particular, there is a specific mandatory marketing standard in accordance with amended EU regulation no. ***/**** Annex * part B. This standard imposes, among other things, classification into different classes (***) and provisions for sizing, presentation, marking, etc.

CEE ONU - FFV - ** (***) is ...

5.2 Designations and certifications

Other tools can be used to certify the origin or quality of apples.

The Appellation d'Origine Protégée (***) is a European sign with value throughout the EU, awarded to a product whose every stage of production respects a recognized know-how in the same geographical area, giving the product its characteristics. ...


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Reviews (5)

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)

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