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MARKET OVERVIEW

1.1. Definition and presentation

Soft drinks are beverages that are mainly made with water (more than 90% of the composition), but also with other ingredients, such as sugar. These soft drinks can be consumed in different contexts (after sport, during a meal, etc.) and in different forms (can, bottle, etc.).

One of the great strengths of the sector is the diversity of the offer, which is aimed at numerous consumers. Two main categories can be distinguished:

  • Carbonated soft drinks
  • Non-carbonated soft drinks

While the non-carbonated segment is growing, the carbonated segment is experiencing more difficulties. The structure of the market is changing, with a multiplicity of small companies gradually emerging in the sector based on changing consumer demand to reach niche markets. Beverages are now being marketed with lower amounts of sugar, while vegan ingredients and tropical flavours are increasing.

The soft drinks market includes all non-alcoholic beverages except mineral water (bottled water) which will be excluded by default and is the subject of a separate study.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.