the plastic packaging market | France

1.1 Presentation of the plastic packaging market

Plastic packaging is ubiquitous in mass distribution and is used to present, preserve and transport consumer products, such as cosmetics, food products (fruit and vegetables, meat, etc.) or cleaning products.

With cardboard packaging, which is developing mainly thanks to e-commerce, plastic packaging has become indispensable thanks to its versatility, which makes it possible to make packaging of varying rigidity, transparency and complexity.

However, the sector is relatively fragile in France, which is linked to competition from German, Italian and Spanish plastic packaging manufacturers. This has resulted over the last 10 years in a significant concentration of players in the sector, with a predominance of around ten large groups, which now control most of the market.

However, new growth opportunities exist for smaller players, since French consumer habits are tending to evolve towards greater consideration of eco-design of packaging. With European environmental regulations, this is a major challenge for a sector that absolutely must develop more environmentally friendly plastic packaging.

This market research report contains an interview with a market expert: Sébastien Wolff, Managing Director of Reborn