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Summary of our market study
The French metal packaging market is estimated at 2.5 billion euros.
The global metal packaging market is growing by 3.3% a year to reach $153 billion. This industry, which includes steel and aluminum packaging, owes its expansion to the durability, recyclability and shelf-life qualities of metal packaging, with high recycling rates of 80% for steel and 74.5% for aluminum in Europe.
In France, Crown and Ardagh account for over 60% of sales
Emerging trends in the French metal packaging market
While the global metal packaging market has a share of around 12%, in France it represents only 6% of the total packaging market.
A significant proportion of demand in the metal packaging market comes from industries such as rubber, plastics, vehicles, metallurgy, food, cosmetics, textiles, paper, cardboard and electronics.
The food and beverage sectors are major users of metal packaging solutions, taking advantage of the durability, recyclability and shelf-life qualities of metal cans and containers.
Steel accounts for around 67% and aluminum for around 33% of metal packaging materials
The recycling rate of these materials is a determining factor in market demand. France aims to achieve a recycling rate of 75%
Players in the metal packaging industry
- Ardagh Metal Packaging, which operates an extensive network of production sites in Europe and North America.
- Ball Corporation and its subsidiaries Aerocan, Beverage Packaging and Ball Packaging Europe Bienersont un acteur majeur
- Boudeville & Fontaine, a local French figure in the metal packaging landscape.
- Crown Holdings, Inc. operates under branches such as Emballage and Commercial.
- Groupe Massily is a French company par excellence, with a significant market share.
- Huber Packaging brings another dimension to the industry, offering a range of metal packaging solutions.
- Tournaire has two production sites in France.
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Metal packagings refer to steel and aluminium packagings, such as cans or tins, which preserve foods, hygiene products, beverages, etc.
The metal packaging market is divided into several players: mineral and petrochemical producers (bauxite, soda, carbon), suppliers (steel, aluminium), packaging producers, end users (industry, trade, transport-storage). In this study we cover the latter three categories.
The global metal packaging industry is expanding in size and sales, amid the attratcive features of metals in terms of durability, space efficiency, preservation, and recyclage. Nevertheless, metal packaging holds a fairly small share in overall packaging (12.2%), which implies that the material has great potential for expansion going forward. [all4pack] This development is most likely going to come from developing economies and Asia, where India for example is looking to increase usage of aluminium cans from 5% to some 25% in 2030.
In France, the market is stable, yet metal packages hold an even smaller share (6.5%) of all packages compared to the global average. Despite the fact that France held more than 10% of the European metal packaging market in 2016, it is still only the fifth largest geography. [MPE] The nation is also falling behind on recylcing levels of metal packaging, a point which is crucial in order to increase the attractiveness of the industry. However, going forward, France has set ambitious targets of improvement in this context.
Finally, the French market is concentrated, with two foreign firms (Crown and Ardagh) accounting for more than 60% of sales. Due to the fact that prices in this market are determined externally (depend on the commodity prices of steel and aluminium), France is dependant on China which largely controls the two.
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the metal packaging market | France
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