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MARKET OVERVIEW

1.1 Definition and scope of the study

Metal packagings refer to steel and aluminium packagings, such as cans or tins, which preserve foods, hygiene products, beverages, etc.

The metal packaging market is divided into several players: mineral and petrochemical producers (bauxite, soda, carbon), suppliers (steel, aluminium), packaging producers, end users (industry, trade, transport-storage). In this study we cover the latter three categories. 

The global metal packaging industry is expanding in size and sales, amid the attratcive features of metals in terms of durability, space efficiency, preservation, and recyclage. Nevertheless, metal packaging holds a fairly small share in overall packaging (12.2%), which implies that the material has great potential for expansion going forward. [all4pack] This development is most likely going to come from developing economies and Asia, where India for example is looking to increase usage of aluminium cans from 5% to some 25% in 2030.

In France, the market is stable, yet metal packages hold an even smaller share (6.5%) of all packages compared to the global average. Despite the fact that France held more than 10% of the European metal packaging market in 2016, it is still only the fifth largest geography. [MPE] The nation is also falling behind on recylcing levels of metal packaging, a point which is crucial in order to increase the attractiveness of the industry. However, going forward, France has set ambitious targets of improvement in this context.

Finally, the French market is concentrated, with two foreign firms (Crown and Ardagh) accounting for more than 60% of sales. Due to the fact that prices in this market are determined externally (depend on the commodity prices of steel and aluminium), France is dependant on China which largely controls the two. 

 

1.2 The global market is in full bloom

The metal packaging industry is in full bloom; between **** and ****, the market is expected to grow at a CAGR of *.*% to reach US$ *** billion by ****.  

Global market size for metal packaging World, ****-****, in US$ billion Source: ****

Several factors are driving this demand. First, the intrinsic traits of metal packaging, including ...

1.3 The French market has positive momentum

Market size metal packaging (***) France, ****-*****, in € million Source: ****

*the market size for **** is estimated based on the average revenue index value from January to July.

The French market has decreased overall in size since **** (***). However, since **** it is experiencing positive momentum, with an increase since the bottom in ****. ****'s ...

1.4 COVID-19's impact on the metal packaging market

In March ****, McKinsey asked respondents to estimate how their consumption patterns would change in the two coming weeks. From this, it was estimated that metal aerosols related to household supplies would increase by *% in consumption amid COVID-**. However, metal bottles used for alcohol would decrease by **%. Overall, this study shows that ...

DEMAND ANALYSIS

2.1 Demand stems from two metals

Customers

Acteco reports of six major industries which use metal packaging: 

Rubber and plastic Vehicles and metal Food and cosmetics Textile Paper and cardboard Electronics

End consumer comprise of households and industries. 

Many metal packaging producers in France emphasize the importance of shapes and sizes for packages to appeal to consumers ...

2.2 Metal packaging's share in France is relatively small

Household packaging France, ****, in % Source: ****

In ****, volumes sold for household metal were a mere *.*% of total sales. Steel represented ***,*** tonnes and aluminium **,***. 

These figures can be compared to the global figures where metal (***).

Players in the industry are intensively looking to shift packaging from glass and plastic to metal, highlighting the ...

MARKET STRUCTURE

3.1 The supply chain of metal packaging

Source: ****

Raw material suppliers: Steel is made from iron. It is produced either through the Blast Furnace, made from iron ore and coal (***) which is made from recovered steel. Aluminium is made through two processes: either through the Bayer process of refining the bauxite ore to obtain aluminum oxide, or the ...

3.2 Production in France remains stable

Production of metal packaging (***) France, ****-****, in € million Source: ****

*****'s value is based on an estimate for the production value index between January and July, and does thus not represent the entire year of ****.

Since ****, production in France has remained stable, decreasing slightly from some €*.** billion in **** to €*.** billion in ...

3.3 Distribution: market concentration is increasing but remains low

Employees and companies in the sector (***) France, ****-****, in units Source: ****

Between **** and **** the trend in France was clearly towards more market concentration; the number of firms declined by some **% to reach **. This is due to increased competition and a heavy reliance on commodity prices. Indeed, due to uncertainty regarding commodity ...

3.4 High recycling levels benefit the industry-but is it enough?

Metal packaging remains a very attractive packaging option from a recycling point of view. Metal in this context is a permanent material, meaning its inherent properties do not change despite repeatedly being recycled into new products, contributing to a circular economy.

Metalpackagingeurope reports that by the end of this year, Europe ...

ANALYSIS OF THE OFFER

4.1 Product overview

Below is an overview of the product supply based on descriptions from metalpackagingeurope:

Aerosols: full UV protection and preservation features, which help prevent the ingress of moisture & oxygen. Product stays airtight through a sealable lid, and it has high functionality and durability. Beverage Cans & Bottles: can be adopted for all drinks. ...

4.2 Price analysis

To determine the prices of metal packages, it is necessary to analyse the underlying commodities, namely steel and aluminium. Changes in these prices are often reflected on the final selling price. 

The primary raw materials that are used for metal packaging are aluminum ingot and steel (***). Steel trades at Yuan per ...

4.3 External factors causing uncertainty to the industry

In parallel to Donald Trump's inauguration, an international trade war commenced amid perceived injustices amongst the Americans in the global trade and tariff scene. 

The European Union was affected by this strategy as well, where steel in particular was idenitified as an economic pain point, and thus targeted. In March ** ****, the ...

REGULATION

5.1 Current Regulation

France is subject to EU law primarily. Under this legal framework, we find Directive **/**/EC on Packaging and Packaging Waste as the core component. This directive was created in **** and has been in force since ****. Some of the points included in this scope and which are related to metal packaging in ...

POSITIONING OF THE PLAYERS

6.1 Segmentation of players

  • Massilly Holding
  • Tournaire
  • CROWN PACKAGING MANUFACTURING UK LIMITED
  • BALL BEVERAGE PACKAGING AMEA LIMITED
  • Ardagh Group

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.