Summary of our market study

The global metal packaging market has continued to grow, with an expected CAGR of 3.3% in 2022, reaching an estimated $153 billion in value by 2022. This industry, involving steel and aluminum packaging, owes its expansion to the durability, recyclability, and preservation qualities of metal packages, with high recycling rates of 80% for steel and 74.5% for aluminum in Europe, and increasing demand in Asia due to rapid urbanization. In France, a minor decline in the market has been noted, with the production value decreasing slightly from €2.08 billion to €1.91 billion in H1 2020. The French market is concentrated, with foreign firms Crown and Ardagh commanding over 60% of sales, and the nation aims to boost its metal recycling rates which currently lag behind the EU average. The COVID-19 pandemic has had a mixed impact on the sector, with an increase in demand for metal aerosols by 1% balanced out by a 23% drop in metal bottles for alcohol as of March 2020. The underlying commodities, steel and aluminum, face a drop in demand that could affect pricing and impact industry margins.

Emerging Trends in the French Metal Packaging Market

Metal packaging, encompassing products made from steel and aluminum, represents a niche yet dynamically evolving segment within the French packaging industry. While globally the metal packaging market holds around a 12.2% share, in France it comprises a smaller fraction—about 6.5%—of the overall packaging market. Despite this modest proportion, changes in consumer behavior, societal preferences, and regulatory landscapes are setting the stage for potential growth and evolution in the sector. The French market has largely been stable, yet it has witnessed a slight contraction, decreasing from roughly €2.08 billion to between €1.9 and €2 billion in the first half of 2020. Even so, there are signs of positive momentum, hinting at a resilient industry well-positioned to navigate the ebbs and flows of economic cycles.

A substantial portion of demand in the metal packaging market stems from industries like rubber, plastics, vehicles, metal industries, food, cosmetics, textiles, paper, cardboard, and electronics. Notably, the food and beverage sectors are considerable users of metal packaging solutions, leveraging the durability, recyclability, and preservative qualities of metal cans and containers. The product mix in France follows a similar trend to that of Europe, with steel accounting for about 67.3% and aluminum about 32.7% of metal packaging materials in 2017. Cans, particularly those made from aluminum, remain the most popular product form and are anticipated to see growth by an estimated 4.8% going into 2026. This projection aligns with global expectations and suggests a parallel uptick in usage within France.

Furthermore, the recycling rate of these materials is a significant driving factor for their market demand. France aims to achieve a recycling rate of 75% by 2022, building on the existing rates where steel has already hit a 100% recycle rate and aluminum stands at 44%. Europe has set an ambitious target of an 80% recycling rate, and France is working to align with this objective, which is not only environmentally prudent but also economically sensible due to the country's strong focus on sustainability and circular economy practices. The recent global pandemic, COVID-19, has prompted shifts in consumption patterns. There were expectations for an increase in the use of metal aerosols for household supplies by about 1%, while a decrease of about 23% was anticipated for metal bottles used for alcohol due to the lockdown and restrictions on social.

 Key Players in the Metal Packaging Industry

The metal packaging industry is a competitive field where several prominent players assert their dominance on various scales, from local to global. In this intricate network of manufacturers, suppliers, and distributors, understanding the positioning and strategic operations of these central entities is essential to appreciate the underlying dynamics of the market.

  • One of the most notable companies in the market is Ardagh Metal Packaging, which operates a vast network of production facilities across Europe and North America. With its focus on proximity to customers, Ardagh strategically places its plants near or on-site to the locations of its major clients, such as AB InBev and Coca-Cola, ensuring a tight integration with their supply chains.
  • Ball Corporation is another heavyweight, with its footprint visible in the form of branches like Aerocan, Beverage Packaging, and Ball Packaging Europe Biener. As a diversified player, Ball's operations span a broad array of metal packaging solutions, catering to diverse sectors from beverages to aerospace.
  • A French touch is added by Boudeville & Fontaine, a local figure in the metal packaging landscape. Although financial details are scant, the company is recognized as part of the larger jigsaw of metal packaging manufacturers in France.
  • Crown Holdings, Inc. operates under branches like Emballage and Commercial and boasts a strong European presence. By offering a variety of metal packaging products, Crown serves a multitude of industries, further solidifying its spot in the market.
  • Groupe Massily stands out as a quintessentially French company with a significant market share. With its roots and operations entrenched in the national context, it illustrates the capacity for a local firm to leave its mark on a predominantly international playing field.
  • Huber Packaging brings another dimension to the industry, offering a range of metal packaging solutions. With operations and revenues that denote its role in metal packaging, is a piece of the larger industry mosaic.
  • Tournaire prides itself on its dual production sites in France, reinforcing the idea that not all industry players require a global presence to make an impact.

This reflects a strategy where a concentrated operational footprint can serve a specific market segment effectively. Each of these companies, along with others mentioned in the initial text, contribute to the vibrant market structure of the metal packaging industry. They navigate the challenges of raw material prices, recycling demands, and changing consumer preferences, while capitalizing on their unique strengths and strategic positions. Together, they form a dynamic matrix that fuels the industry's development and responds to the evolving landscape of packaging needs across the globe.

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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Metal packagings refer to steel and aluminium packagings, such as cans or tins, which preserve foods, hygiene products, beverages, etc.

The metal packaging market is divided into several players: mineral and petrochemical producers (bauxite, soda, carbon), suppliers (steel, aluminium), packaging producers, end users (industry, trade, transport-storage). In this study we cover the latter three categories. 

The global metal packaging industry is expanding in size and sales, amid the attratcive features of metals in terms of durability, space efficiency, preservation, and recyclage. Nevertheless, metal packaging holds a fairly small share in overall packaging (12.2%), which implies that the material has great potential for expansion going forward. [all4pack] This development is most likely going to come from developing economies and Asia, where India for example is looking to increase usage of aluminium cans from 5% to some 25% in 2030.

In France, the market is stable, yet metal packages hold an even smaller share (6.5%) of all packages compared to the global average. Despite the fact that France held more than 10% of the European metal packaging market in 2016, it is still only the fifth largest geography. [MPE] The nation is also falling behind on recylcing levels of metal packaging, a point which is crucial in order to increase the attractiveness of the industry. However, going forward, France has set ambitious targets of improvement in this context.

Finally, the French market is concentrated, with two foreign firms (Crown and Ardagh) accounting for more than 60% of sales. Due to the fact that prices in this market are determined externally (depend on the commodity prices of steel and aluminium), France is dependant on China which largely controls the two. 


List of charts presented in this market study

  • Taille du marché mondial des emballages métalliques
  • Marché mondial des emballages, par matériau
  • Production d'emballages métalliques (NAF 25.92Z)
  • Indice des prix à la production des tôles et feuilles d'acier laminés à chaud et à froid, et de l'aluminium
  • Entreprises et effectifs salariés du secteur (NAF 25.92Z)
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Latest news

Ball Metalpack is in the process of being transferred to Sonoco. - 03/01/2022
  • Acquisition announced on December 20, 2021
  • Ball Metalpack specializes in tinplate cans, aerosol cans and lids
  • It has an adjusted Ebitda of 111 million euros and sales of some 850 million in 2021
  • Plants in the United States: eight, two of which formerly belonged to Sonoco
  • Production with the most recycled material in the USA

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Ardagh Group
Ball Metal Pack

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