Summary

The global metal packaging market has shown signs of expansion, driven by the attractiveness of metals such as steel and aluminum for their durability, efficiency in space, preservation capabilities, and high recyclability. By 2022, the industry is projected to reach a market size of $153 billion, growing at a CAGR of 3.3%. Despite its promise, metal packaging comprises a relatively small portion of the overall packaging market. The US has been the largest market, holding about 13% share, and despite facing price hikes due to tariffs on steel and aluminum imposed by President Trump, the market has since stabilized.

M&A activity in the US dipped in 2020 due to COVID-19 yet saw the highest deal flows globally, with 75 deals amounting to around $2.13 billion. However, there seems to be a discrepancy in public knowledge about metal recycling compared to other materials like cardboard. Major global metal packaging manufacturers like Crown Holdings and Ball are significant players with revenues of $11.67 billion and $11.64 billion, respectively, helping to consolidate the industry. Despite recent volatility, M&A activity in metal packaging was off to a strong start at the beginning of 2020. The trade war's impact on US pricing has eased, but mixed effects were observed on domestic producers. With the ongoing increase in metal packaging consumption, the market suggested upside potential for metal as an environmentally favorable alternative to other packaging materials.

Emergent Trends in the U.S. Metal Packaging Market

The metal packaging market in the United States encompasses a range of players such as mineral and petrochemical producers, suppliers, and end users across various industries. Despite its small share in the overall packaging market, amounting to around 12%, this sector has demonstrated potential for significant expansion, especially driven by its durability, space efficiency, and high recyclability. As of recent valuations, companies like Ball and Crown dominate market presence both domestically and internationally, suggesting robust industry prospects. The trade war initiated by President Trump originally caused an uptick in steel and aluminum prices but effects seemed transient, with current price levels resuming to their norm. This has been corroborated by reported company layoffs due to initial raw material cost hikes but was later offset by market entries of international firms exempt from tariffs. Notably, the U.S. still witnesses the highest flow of M&A deals in this sector globally, with 75 deals rounding up to about US$2.13 billion. With respect to metal packaging growth, the market is forecasted to bloom, with expected growth at a CAGR of 3.3%, aiming to hit the US$153 billion mark by 2022.

Driving factors include the preservation capabilities of metal packaging, its sustainable profile evidenced by high recycling rates, and rising demand in healthcare products. Asia, specifically India, is pinpointed as a major growth contributor, aiming to amplify its use of aluminum cans substantially, from roughly 5% to around 25% by 2030. Moreover, in Europe, where 98 billion units are produced annually, per capita consumption sits at about four units per week, with Germany being a leading importer of metal packaging in the first half of 2020. The recyclability of metals like aluminum and steel remains a strong suit for the industry. In the U.S., with nearly 50% of aluminum cans being recycled and around 80% of all produced steel still in use, recycling trends, however, have seen a slight decline.

Paradoxically, a survey revealed a knowledge gap, with only 8% of adults aware of metals being among the most recyclable packaging materials. Market segmentation paints a picture of a few dominating entities. Specifically, Crown Holdings and Ball's robust market presence in metal can manufacturing indicates a concentrated market structure, with their combined market shares reaching over 30%. The other metal container manufacturing sector, while less concentrated, still shows a reliance.

Key Market Players Dominating the Metal Packaging Landscape

The metal packaging industry might represent a more modest share in the overall packaging market, but its significance is reinforced by the presence of some heavyweight players who have established themselves as global leaders in this sector. Notable among these are companies like Ball Corporation, Crown Holdings Inc., Ardagh Group, Mauser USA LLC, and Industrial Container Services (ICS). These key players have a broad geographic footprint and cater to an extensive range of end-use industries, including food and beverages, healthcare, and consumer goods.

  • Ball Corporation is one of the titans in the metal packaging industry, known for its extensive range of beverage cans, which swiftly cool their contents and boast unparalleled durability and lightweight properties. The company operates globally, serving customers not just in North America but also in broad international markets.
  • Crown Holdings Inc. is another prominent name in the metal packaging sector. Crown's speciality lies in an array of products from food cans that effectively preserve nutritional value and taste to aerosol containers that protect the integrity of hygiene and health products. Their steel and aluminum packaging solutions are widely sought after for their preservation capabilities and sustainability.
  • Ardagh Group has made a mark in the industry with its diversified packaging solutions. The group is well-regarded for its flexible and creative packaging services that meet the dynamic needs of the modern consumer - ranging from robust glass packaging to versatile metal cans and bottles.
  • Mauser USA LLC has carved out a significant niche in the manufacture of industrial containers, focusing on a variety of metal containers vital for industrial uses. Mauser's contribution to the industry is particularly noted for their sturdy drums used to store and transport liquids safely.
  • Industrial Container Services (ICS) stands as a strong competitor in the market specializing in producing and refurbishing industrial containers. Their commitment to quality and service has made them an important player in the supply chains of various industries. These market leaders not only play pivotal roles in driving innovation and ensuring product safety and longevity but also contribute significantly to the environmental aspect of packaging through constant efforts in promoting the recyclability of metal materials. Their operation scales, technological advancements, and strategic market positioning allow them to command significant influence and set industry trends within the metal packaging sector.

As the industry sees growth driven by sustainability trends and the benefits that metal packaging offers, these players continue to adapt, expand, and refine their strategies to maintain their stronghold within the market. With their impressive track records and proven resilience, they represent the foundational pillars of the metal packaging industry.

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Summary and extracts

1 Synthèse du marché

1.1 Definition and scope of the study

Metal packagings refer to steel and aluminium packagings, such as cans or tins, which preserve foods, hygiene products, beverages, etc.

The metal packaging market is divided into several players: mineral and petrochemical producers (bauxite, soda, carbon), suppliers (steel, aluminium), packaging producers, end users (industry, trade, transport-storage). In this study we cover the latter three categories. 

The global metal packaging industry is expanding in size and sales, amid the attractive features of metals in terms of durability, space efficiency, preservation, and recyclage. Nevertheless, metal packaging holds a fairly small share in overall packaging (12.2%), which implies that the material has great potential for expansion going forward. [all4pack] This development is most likely going to come from developing economies and Asia, where India for example is looking to increase usage of aluminium cans from 5% to some 25% in 2030.

North America is the world's largest metal packaging market. In particular, the United States, which makes up the largest share of North America's turnover, holds a significant share (around 13% in 2018). The nation came under pressure when President Donal Trump in 2018 imposed tariffs on steel and aluminium, which increased the price worldwide, and impacted local players. However, the price increase seemed to have been temporary and price levels are back to normal. 

The domestic market is one with great prospect provided by high company valuations of firms such as Ball and Crown. The two players are market leaders on the global stage, and supply nations and consumers worldwide. Moreover, M&S industry in the packaging industry has declined in 2020 amid COVID-19, but the US still boasts the highest deal flows in the world. In 2019 there were 75 deals (worth around US$2.13 billion).

 

1.2 The global market is in full bloom

The metal packaging industry is in full bloom; between **** and ****, the market is expected to grow at a CAGR of *.*% to reach US$ *** billion by ****.  

Global market size for metal packaging World, ****-****, in US$ billion Source: ****

Several factors are driving this demand. First, the intrinsic traits of metal packaging, including ...

1.3 Market analysis: the United States

North America, where the US makes up the most significant share, was the world's largest metal packaging market in ****. [***]

To estimate a market size, the turnover of two NAICS codes can be aggregated, namely Metal Can Manufacturing (***). From this, we add $US**,***,***,*** and $US*,***,***,*** which amounts to $US**,***,***,***. In ****, this represented ...

1.4 International Trade

This section analyses the trade of metal packaging products and related activities for the United States with global partners. In particular, three NAICS codes related to metal packaging are included in the scope, and are listed below: ****** - Metal Can Manufacturing ****** - Other Metal Container Manufacturing  ****** - Packaging Machinery Manufacturing   The ...

2 Analyse de la demande

2.1 Metal packaging's overall share is relatively low

In ****, the US packaging market was dominated by corrugated packages (***). 

Metal packaging made up a mere **% of all packaging, meaning there is huge upside potential to reap market share from alternative packaging materials. For instance, metals' intrinsic environmetal features should be marketed and presented as a better alternative.

US packaging market, ...

2.2 Investors' faith in metal packaging companies is strong

Packaging sector index breakdown United States, Q* ****, by number of companies in the index Source: ****

Out of ** companies in the index, metal and glass companies only make up three, where two are related to metal (***). 

However, of all ** companies in the index, Ball has the second highest EV/EBITDA (***) has a ...

3 Structure du marché

3.1 The supply chain of metal packaging

Source: ****

Raw material suppliers: Steel is made from iron. It is produced either through the Blast Furnace, made from iron ore and coal (***) which is made from recovered steel. Aluminium is made through two processes: either through the Bayer process of refining the bauxite ore to obtain aluminum oxide, or the ...

3.2 Production analysis

In the US, **.*% of the companies under NAICS *** (***) are private establishments. [***]

Between **** and **** the producer price index has increased continously. In this period, prices increased by some **% as can be seen below. It is important to note that this applies not only for metal packaging but metal manufacturing overall. Meanwhile, steel ...

3.3 Distribution

This section analyses three NAICS codes related to metal packaging, listed below:

****** - Metal Can Manufacturing [***] ****** - Other Metal Container Manufacturing [***] ****** - Packaging Machinery Manufacturing  [***]

Metal Can Manufacturing

In this sector there are *** companies and **,*** employees (***). Latest market size amounts to $**.** billion. 

According to NAICS the top companies in this ...

3.4 M&A activity

M&A volume US metal packaging industry United States, Q* ****-Q* ****, in number of deals and deal value (***) Source: ****

M&A activity in the metal packaging industry in the United States is relatively volatile on a quarter-on-quarter basis, and **** has thus proven to be a strong start to the year, with ...

4 Analyse de l'offre

4.1 Product Overview

Below is an overview of the product supply based on descriptions from metalpackagingeurope:

Aerosols: full UV protection and preservation features, which help prevent the ingress of moisture & oxygen. Product stays airtight through a sealable lid, and it has high functionality and durability. Beverage Cans & Bottles: can be adopted for all drinks. ...

4.2 Price Analysis

Import and export prices (***) United States & World, ****-**** (***), average yearly index value Source: ****

The graph above shows the export and import prices of Fabricated Metal Product Manufacturing (***). 

Between **** and **** both exports and imports have increased, with export prices increasing more relatively to imports. This spike in ****-**** can be devoted to ...

4.3 Impact of the Trade War on the US

In parallel to Donald Trump's inauguration, an international trade war commenced amid perceived injustices amongst the Americans in the global trade and tariff scene. 

The European Union was affected by this strategy as well, where steel in particular was idenitified as an economic pain point, and thus targeted. In March ** ****, the ...

4.4 Recycling

In the US ***,*** aluminum cans are recycled each minute — leading to an overall recycling rate of nearly ** percent, the highest recycling rate for any beverage container. Additionally, due to the infinite recyclability of aluminum, ** percent of all aluminum produced is still in circulation. [***]

Steel is also highly recyclable, with around **% of ...

5 Règlementation

5.1 Current Regulation

In the US, the FDA are responsible for issuing and communicating regulatory requirements within the framework of packaging. Several codes, norms, and laws can be included in this scope, amongst them:

Packaging and Labelling: the main points of consideration here are material examination and usage criteria, expiration dating, packaging and labelling ...

6 Positionnement des acteurs

6.1 Segmentation

  • CROWN PACKAGING MANUFACTURING UK LIMITED
  • BALL BEVERAGE PACKAGING AMEA LIMITED
  • Ardagh Group
  • Mauser USA
  • Industrial Container

List of charts

  • Marché mondial de l'emballage par matériau
  • Taille du marché mondial de l'emballage métallique
  • Marché mondial de l'emballage par matériau
  • Prix moyen de la tonne d'acier en rouleaux laminé à chaud (HRC = Hot-rolled Coil Steel)
  • Recyclage des conteneurs et emballages en acier, et des conteneurs et emballages en aluminium
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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

CROWN PACKAGING MANUFACTURING UK LIMITED
BALL BEVERAGE PACKAGING AMEA LIMITED
Ardagh Group
Mauser USA
Industrial Container

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