Content of the study:
The swimwear market - France

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MARKET OVERVIEW

1.1 Presentation of the swimwear market

A swimsuit is a garment intended to be worn in water, especially for recreational bathing in swimming pools or in the sea and for the practice of swimming. The swimsuit market therefore includes various products for men and women, including briefs and shorts, as well as one-piece swimsuits, bikinis and trikinis.

The swimwear market can thus be divided into two main categories :

  • "technical" bathing suits used by swimmers in the pool or by sportsmen and women
  • "leisure" bathing suits used for swimming in the sea and for the beach.

The world market for swimwear was estimated at $18.9 billion in 2018 and was expected to progress at a CAGR (combined annual growth rate) of 6,4% from 2020 to 2025 to reach $29.1 billion in 2025. This figure is, however, overestimated in the light of the Covid-19 epidemic but is indicative of the positive market dynamics. This global dynamic is driven by population growth, the development of waterfront and poolside activities, particularly in developing countries, and the rise in the range of products to meet the growing demand for increasingly sophisticated products.

The French swimsuit market grew by 1,3% in 2017 but is part of a global clothing market characterized by a structural decline in consumption. The swimwear segment is less affected than the rest of the clothing sector, but its growth remains particularly fragile on the domestic market. However, the players in the swimwear market can count on the export dynamism and several major growth drivers, in particular the digitalization of the sector and the development of eco-friendly products and ethical standards that are in ever-increasing demand.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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The swimwear market - France

Publicado en 19/02/2021 by PATRICK SALOMONE - SARL GPS

Complete and precise study


Businesscoot Response:

Hello Patrick, Thank you very much for your feedback, we are delighted if our study has perfectly met your expectations. :)