French market
The swimwear market in France
The swimwear market in France refers to the economic activity related to the production and sale of swimwear, with a focus on women's and men's swimwear. It is a garment intended to be worn in the water, particularly for swimming or recreational bathing. The swimwear market includes different products for men and women, in particular briefs and shorts, as well as one-piece swimsuits, bikinis and trikinis.The swimwear market can thus be divided into two main categories
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The swimwear market in France refers to the economic activity related to the production and sale of swimwear, with a focus on women's and men's swimwear. It is a garment intended to be worn in the water, particularly for swimming or recreational bathing. The swimwear market includes different products for men and women, in particular briefs and shorts, as well as one-piece swimsuits, bikinis and trikinis.The swimwear market can thus be divided into two main categories
"technical" swimwear used by swimmers in the pool or by athletes
"leisure" swimwear used for swimming in the sea and on the beach
The market can also be segmented by:
Type of swimwear: women's swimwear, men's swimwear, goggles, swim caps
Sales distribution channel (online and physical stores)
In 2020, the global swimwear market accounted for USD 19.5 billion despite huge losses due to the Covid-19 health crisis in the same year, and is expected to reach USD 27.6 billion by 2027. The European market, on the other hand, will invoice almost 5 billion euros in 2022. The global dynamic is driven by population growth, the development of seaside and poolside activities, particularly in developing countries, as well as the move upmarket to meet the growing demand for increasingly sophisticated products.
The French swimwear market grew by 1.3% in 2017 but is part of an overall apparel market characterized by a structural decline in consumption. The swimwear segment is less affected than the rest of apparel but its growth remains particularly fragile in the domestic market. However, swimwear market players can count on dynamic exports and several important growth drivers, in particular the digitalization of the sector and the development of eco-responsible and ethical products, for which demand continues to grow.
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The swimwear market in Spain
The swimwear market is part of the broader swimwear category, which covers all clothing designed for swimming and water activities. There are two main types of product: technical swimwear, designed for sports activities (especially swimming in pools), and leisure swimwear, more geared to summer trends,
The swimwear market in United States
The swimwear market can be divided into two main categories:
The swimwear market in United Kingdom
The swimwear market can be divided into two broad categories:
