The swimwear market - France

The market can also be segmented by:

Type of swimwear: women's swimwear, men's swimwear, goggles, swim caps Sales distribution channel (online and physical stores)

In 2020, the global swimwear market accounted for USD 19.5 billion despite huge losses due to the Covid-19 health crisis in the same year, and is expected to reach USD 27.6 billion by 2027. The European market, on the other hand, will invoice almost 5 billion euros in 2022. The global dynamic is driven by population growth, the development of seaside and poolside activities, particularly in developing countries, as well as the move upmarket to meet the growing demand for increasingly sophisticated products. The French swimwear market grew by 1.3% in 2017 but is part of an overall apparel market characterized by a structural decline in consumption. The swimwear segment is less affected than the rest of apparel but its growth remains particularly fragile in the domestic market. However, swimwear market players can count on dynamic exports and several important growth drivers, in particular the digitalization of the sector and the development of eco-responsible and ethical products, for which demand continues to grow.