the market for pool robots | France

1.1 Market definition and scope

The main role of a pool robot is to keep the pool clean. It mainly takes care of cleaning the bottom and the walls of the pool, thus replacing the manual cleaning. The pool robot can be of three types: electric, hydraulic, or with a booster.

On a global level, the market for pool robots is growing. In fact, the market is expected to grow at a CAGR of 5.4% between 2021 and 2027, representing a total increase of almost 50% over this period. Major international players include Maytronics, Fluidra, BWT, Zodiac, Astralpool, Hayward Smartpool.

France is the main European market, accounting for 41% of sales continent-wide. Indeed, the pool cleaner is already well established on the national market, populating about 70% of French pools and continues to expand with the continuous increase in the number of pools in France. Electric pool cleaners make up the majority of the French market.

The French market is characterized by its strong concentration, since 5 players share 90% of the market. The trend of the sector is to lower the selling prices of the devices, thus participating in its democratization, and to innovation with, for example, connected swimming pool cleaners.