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MARKET OVERVIEW
1.1 Market definition and scope
The main role of a pool robot is to keep the pool clean. It mainly takes care of cleaning the bottom and the walls of the pool, thus replacing the manual cleaning. The pool robot can be of three types: electric, hydraulic, or with a booster.
On a global level, the market for pool robots is growing. In fact, the market is expected to grow at a CAGR of 5.4% between 2021 and 2027, representing a total increase of almost 50% over this period. Major international players include Maytronics, Fluidra, BWT, Zodiac, Astralpool, Hayward Smartpool.
France is the main European market, accounting for 41% of sales continent-wide. Indeed, the pool cleaner is already well established on the national market, populating about 70% of French pools and continues to expand with the continuous increase in the number of pools in France. Electric pool cleaners make up the majority of the French market.
The French market is characterized by its strong concentration, since 5 players share 90% of the market. The trend of the sector is to lower the selling prices of the devices, thus participating in its democratization, and to innovation with, for example, connected swimming pool cleaners.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin C.
Analyst
Pierre D.
Ross Alumni Club France
Arnaud W.
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick C.
Project Finance Analyst, Consulting
Maelle V.
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent D.
Eva-Garance T.
Market Research Analyst
Michela G.
Market Research Analyst @Businesscoot
Azelie P.
Market Research Analyst @Businesscoot
Cantiane G.
Consultant
Jules D.
Alexia V.
Emil Ohlsson
Anna O.
Gabriel S.