The swimming pool market in France

This study covers the French swimming pool market and all players in the industry, from the manufacture, installation and distribution of new products to the maintenance and renovation of existing ones.

A swimming pool is an artificial, water-filled basin designed for bathing and/or swimming. It is equipped with filtration systems (pumps, filters, etc.) to keep the water healthy, as well as accessories (heating, shelters, cleaning equipment, etc.)

There are different types of pool, depending on their purpose (private, public, etc.) and use (family, hotel, leisure, therapeutic, sports training, Olympic, diving, etc.). Moreover, pool shapes and materials vary widely: above-ground pools, in-ground or semi-in-ground pools, pools made of concrete, steel, kits and more.

With almost 3.5 million pools by 2023, France is Europe's leading market for private swimming pools, and the world's second largest after the United States. This market experienced a slowdown in the early 2010s, but has since recorded a period of strong growth, culminating in a 32% increase in sales in 2021, which unfortunately gave way to a decline in pool construction from 2022 onwards. [Guide-Piscine Pro]

This booming market has benefited́ from a particularly favorable environment in recent years, between lower credit rates, favorable weather and dynamic housing construction. The healthy state of the French pool market is also due to the democratization of pools (shallower, smaller, less expensive) and changing lifestyles (mechanized maintenance, importance of equipment, etc.). Even so, the French pool market́ remains marked by a high degree of cyclical sensitivity, even as more and more French households are rethinking their relationship to savings and ecology. What's more, in 2024, France's favorite pool brand will be Intex, ahead of Desjoyaux.