the swimwear market | Brazil

1.1 Definition and scope of study

As fashionable as the latest pair of trendy sneakers, the swimsuit has become a garment and fashion item in its own right in recent years. Swimsuits, tankini, monokini and bikini are the different variations that customers can find.

As fashionable as the latest pair of fashionable sneakers, the swimsuit has in recent years become a garment and an object of fashion in its own right. Swimwear, tankini, monokini and bikini are the different variations that customers can find.

The swimwear market can be divided into two main categories

• Performance swimsuits used by swimmers and athletes
• Leisure type swimsuits that are modern and summer for swimming in the sea and on the beach

Men and women have a different consumption of swimwear, 75% of the world market being female [Kantar Worldpanel]. The latest market trends are anti-UV swimwear, fast-drying swimwear and stretch swimwear. There are also ecological trends in the consumption of beachwear

Surrounded by sea and beaches on more than 7 thousand kilometers of coastline, Brazil represents an enormous potential in this segment. More than 260 million beach fashion items are produced in Brazil every year, according to the Brazilian Textile and Apparel Industry Association (Abit). In addition, the market is expected to grow 4.7% annually between 2020 and 2023. The largest segment of the market is the female market and the largest consumer market is the United States. This is a type of product in which Brazil has worldwide recognition, since Brazilian bikinis have a history of attracting attention, mainly because of their originality. Nowadays, with a consolidated market, Brazilian beachwear is impacted by global trends, so players, both new and old, need to be always updated to new consumer behaviors every new season. Among the most famous brands are Salinas, Banco de Areia e Movimento.