Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Clothing

Accessories

Fashion

The swimwear market - Brazil

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

As fashionable as the latest pair of trendy sneakers, the swimsuit has become a garment and fashion item in its own right in recent years. Swimsuits, swimming trunks, tankini, monokini and bikini are the different variations that customers can find. The swimsuit belongs to the broadest category of swimwear. Let's try to deal mainly with the swimwear market The swimwear market can be divided into two main categories:

"technical" swimsuits used by swimmers or pool sportsmen; Leisure" swimsuits, which are modern and summery for swimming in the sea and on the beach.

Men and women consume swimwear differently, with 75% of the world market being female. [Kantar Worldpanel] The latest market trends are anti-UV swimwear, quick-drying swimwear and stretch swimwear. There are also ecological trends in beachwear consumption Surrounded by sea and beaches on more than 7,000 kilometers of coastline, Brazil represents enormous potential in this segment. More than 260 million pieces of beachwear are produced in Brazil every year, according to the Brazilian Textile and Apparel Industry Association (Abit). In addition, the market is expected to grow by 4.7% annually between 2020 and 2023. The largest segment of the market is women's clothing and the largest consumer market is the United States. This is a type of product in which Brazil has worldwide recognition, since Brazilian bikinis have a history of attracting attention, mainly due to their originality. Today, with a consolidated market, Brazilian beachwear is impacted by global trends, so players, both new and old, need to keep up to date with new consumer behaviors every new season. Among the most famous brands are Salinas, Banco de Areia and Movimento.