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Summary and extracts
1 Market overview
1.1 Definition and presentation
As trendy as the latest pair of sneakers, the swimsuit has become a piece of clothing as well as a trend object in its own right in recent years. Trikini, swim briefs, swim shorts, tankini, monokini and bikini are the différentes variations that customers can find.
The swimsuit belongs to the broader category of swimwear. We will try to deal mainly with the swimwear market
The swimwear market can be divided into two main categories:
- The "technical" swimsuits used by swimmers in the pool or sportsmen and women;
- The "leisure" type swimsuits which are trendy and summery swimsuits for swimming in the sea and for the beach.
Men and women consume swimwear differently, with 75% of the world market being female [Kantar Worldpanel].
The latest trends in the Spanish market are anti-UV bathing suits, quick-drying swimsuits and stretch fabric swimsuits. There are also ecological trends in the consumption of swimwear.
List of charts presented in this market study
- Marché du maillot de bain en valeur
- Evolution de la taille du marché mondial des articles de bain en valeur et prévisions*
- Evolution du nombre d'articles de bain vendus dans le monde et prévisions*
- Taille du marché du swimwear
- Principaux fournisseurs de maillots de bain
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Latest news
Zara, Bershka, Massimo Dutti, all Inditex banners to grow by 10% or more by 2023 - 14/03/2024
- Inditex sales: up +10.4% to 35.9 billion euros.
- Growth rates of the Inditex Group's various banners: all up by 10% or more, with Oysho showing the strongest growth (+19%).
- Number of stores operated by Inditex at the end of fiscal year 2023: 5,692.
- In-store sales growth: 7.9%
- Increase in e-commerce sales: 16% to 9.1 billion euros.
Oniverse (formerly Calzedonia), revenues at 3.1 billion, strong push on foreign retail - 29/02/2024
- Total revenues: 3.1 billion euros.
- Revenue increase from 2022: +2% at current exchange rates.
- Share of foreign sales: 62% of total.
- Number of stores at year-end: 5,644.
- New openings during the year: 314 stores (+6%).
- Number of stores in Italy: 1,912.
- Number of stores abroad: 3,732.
- Countries with most new openings: the United States, France, Spain and Brazil.
- Total investment: 563 million euros (openings, technology, logistics, ESG).
- Future initiatives for 2024: development of Intimissimi Uomo and redevelopment of existing Calzedonia, Intimissimi and Tezenis stores.
Oniverse (formerly Calzedonia) invests in omnichannelity: Digital Hub It kicks off in Naples - 31/01/2024
- **Oniverse Goal**: Respond faster to the needs of dynamic and ever-changing markets by ensuring scalability and reliability of omnichannel platforms.
- **Launch Digital Hub IT**: Starting in March this year, dedicated to the development and management of technologies related to the Salesforce world and beyond, located in the Maritime Station in Naples.
- **Induction program for new resources**: Training path supported by experts from the Federico II University of Naples and K2 Partnering Solutions to deepen knowledge about Salesforce in the first three months.
- **Contribution of new resources**: Upon completion of the training, they will contribute to the development of Oniverse's omnichannel roadmap.
- **Organized visits**: At headquarters in Verona and other national and international specialization hubs.
- **Oniverse brands**: Calzedonia, Intimissimi, Intimissimi Uomo, Tezenis, Falconeri, Signorvino, Atelier Emé, Antonio Marras, Cantiere del Pardo, Grand Soleil Yachts, Pardo Yachts, and Van Dutch Yachts.
Zalando's challenges for growth on the European scene - 12/10/2023
- Sales volume in 25 European markets: 14.8 billion euros
- Sales: 10.4 billion euros
- More than 16,000 employees, including over 3,000 in technology
- 12 logistics sites in Europe and 3 under construction, including 1 in France, at Montereau-sur-le-Jard (77)
- More than 50 million active customers
- It references 7,000 brands Its market share by volume in online fashion in France is 3.4%, placing the company in 5th position, behind Vinted (12.6%), Amazon (9.1%), Shein (8.4%) and H&M (3.9%) (source: Kantar, 1st half 2023).
Five things you need to know about Inditex, the owner of Zara stores - 17/09/2023
- Founded sixty years ago, the group is now the third-largest in the sector in terms of value (after Dior and Nike),
- Present in 94 countries by the end of 2022, with over 160,000 employees
- Inditex flagship Zara. The brand operates 1,878 points of sale by the end of April 2023.
- In France, the brand has 113 stores.
- Since 2020, the Inditex group has been closing less profitable stores.
- In the United States, the brand is on a roll: a total of 35 stores are scheduled to open in 2023, making it the second-largest market after Spain.
- Zara and Inditex have played a major role in the creation of the "fast fashion" concept.
- Today, the group comprises seven brands: Zara (clothing and home furnishings with Zara Home), Pull & Bear, Bershka, Stradivarius, Oysho (underwear, swimwear and sportswear) and Massimo Dutti in the high-end segment.
- The total number of stores is 5,800.
- In 2020, with the Covid pandemic, online sales soared by 77% for the group as a whole, representing a third of the total.
- Most garments are produced in Spain, Portugal, Morocco or Turkey, while competitors continue to produce largely in Asia.
Bershka, Pull&Bear, Stradivarius: the recipes behind Inditex's phenomenal success with teenagers - 14/09/2023
- The Inditex Group, which owns Bershka, Zara, Stradivarius, Pull and Bear, Oysho and Massimo Dutti, has forecast net earnings of €2.51 billion for 2023
- Bershka, P&B and Stradivarius account for just 20% of group sales, while Zara accounts for over 70% of total sales.
- All brands reported year-on-year sales growth
- Bershka saw its sales increase by 12.3% this year
- Chinese competitor SheIn achieved estimated sales of $30 billion in 2022, almost as much as all Inditex banners combined in the same year (32 billion euros).
- Bershka, Stradivarius and Pull&Bear have stores in Europe.
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the swimwear market | Spain
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