Summary of our market study

The global swimwear market, valued at $21.34 billion in 2020, is projected to grow at a CAGR of 6.25% and reach $32.62 billion by 2027, driven by an increasing population engaging in water activities and demand for sophisticated products. The UK market, forming part of the "Manufacture of other wearing apparel and accessories" subclass, had a turnover of £496.4 million in 2020, capturing almost 3% of the global share. Despite the health crisis leading to a downturn in clothing expenditures by British households and a decrease in swimwear searches and swimming activities in 2020, the market has remained resilient.

The UK imports primarily from China, Bangladesh, and Italy, while its exports mainly go to Germany and Ireland. Production is largely outsourced to Asia due to lower costs. Online sales have surged, especially during the health crisis, though there's been a decline with the reopening of physical stores. Nike and JD Sports are significant players in the sports brand category with turnovers of £27.65 billion and £5.25 billion respectively in 2020, while Amazon and ASOS dominate as digital pure-players, with Amazon generating £22.18 billion in the same year.

Fluctuations and Trends in the UK Swimwear Market Amidst Evolving Consumer Habits

In recent years, the swimwear market in the United Kingdom has been subject to a series of notable trends, fluctuations, and demographic preferences that have shaped the landscape of demand. With an increasing number of the British population taking up swimming, both for leisure and as a sport, the market has seen an overall growth trajectory. This upward trend is partly fueled by rising recreational expenditures and a growing interest in swimming as a hobby. Despite this, there has been a noticeable decrease in swimwear demand due to the impact of the health crisis from 2020 onward, with household spending on clothing dipping by around 5%. The UK swimwear market demonstrates a significant seasonality, with search interest and sales peaking during the summer months of June, July, and August. It also showcases a demographic inclination towards female consumers who report swimming more than twice a week. The market accommodates a myriad of swimming preferences, from outdoor pools to open water, each with its particular choice of swimwear styles. Concerning the supply side, the UK faces a substantial trade deficit in swimwear, importing more than it exports. Key suppliers hail from countries like China, Bangladesh, and Italy, with Germany and Ireland being the prime recipients of British swimwear exports. The domestic landscape is highly fragmented, with production largely outsourced to reap cost benefits and leverage foreign expertise, especially from Asia. The onset of the health crisis has also accelerated the digitalization of the swimwear market.

Online sales, which had been increasing even prior to 2020, saw a significant jump during the first half of the year due to lockdown measures and the temporary closure of physical retail stores. While online sales have since experienced a slight decline with the reopening of stores, the influence of the internet and social media remains a powerful force in shaping consumer behavior and preferences. Price points for swimwear vary widely, depending on the type of product and retail outlet. While specialized swimwear retailers offer bikini tops and bottoms in the range of approximately £30-£70, sports brands and ready-to-wear generalists present more affordable options. Digital platforms also provide a significant variety in swimwear pricing, making it an increasingly popular choice among shoppers. The segmentation of the market shows the plurality of players involved, ranging from sports brands like Nike to digital pure-players such as Amazon and Asos. Each segment contributes to a vibrant and competitive market environment. In summary, while.

Key Players in the Dynamic Swimwear Market Landscape

In the diverse ecosystem of the swimwear market, several major players stand out, each bringing unique offerings and catering to different segments of consumers.

  • Sports Brands Making Waves Nike, a global behemoth in the sports apparel industry, is a significant player in the swimwear domain as well. With a strong emphasis on performance and innovation, Nike swimwear is designed to cater to athletes and fitness enthusiasts who demand high-quality, durable swimwear for training and competition. JD Sports is another sports retail giant that offers a wide array of swimwear products, from performance-focused pieces to more fashion-forward beachwear. They cater to a broad customer base with their extensive selection of brands and styles.
  • Digital Retailers: The New Tide in Swimwear Shopping Amazon, with its colossal online presence, offers convenience and a vast selection, turning it into a one-stop-shop for swimwear ranging from high-end designer pieces to more budget-friendly options. Their robust platform makes them a formidable force in online retail. Asos is a digital fashion-forward retailer known for its trendy and affordable swimwear selections. They are particularly appealing to the younger demographic that values ease of access, variety, and fast fashion trends.
  • Specialists in Elegance and Comfort Calvin Klein stands as a premier name in the realm of swimwear with its luxury and designer lines. The brand is synonymous with timeless style and high-quality materials, resonating with consumers who look for sophistication even when heading to the beach or pool. Etam is recognized for its lingerie and swimwear that blends comfort, elegance, and a touch of French chic. Their collections often reflect the latest fashion trends and cater to women who seek a combination of style and comfort.
  • Generalist Brands Catering to All Argos is renowned for its extensive range of products, including a selection of swimwear for men, women, and children. As a generalist retailer, they offer a variety of choices to accommodate the preferences and needs of the entire family. Next Retail also stands out as a multi-faceted retailer that provides a broad assortment of apparel, including swimwear. With a focus on quality and value, they serve a wide customer base looking for fashionable and functional swimwear options.
  • Boutique Brands: Exclusive and Unique While not as widely known as their colossal counterparts, boutique swimwear brands like Hunza G, Faithfull The Brand, and Fisch have carved out their niche markets.
Get all the information you need
to understand this market

Detailed content of our market study


  • Number of pages : ~ 40 pages
  • Format : Digital and PDF versions
  • Last update :
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The swimwear market can be divided into two broad categories:

  • Technical swimwear used by swimmers in the pool or in a sporting context;
  • Leisure swimwear, which is a more fashionable type of swimwear used for example at the beach.

In particular, swimwear is made primarily of nylon, polyester and spandex, with polyester being the most common material. Although Covid has had an effect on swimwear purchases, the swimwear market is globally growing and is expected to continue to grow at a rapid pace. Among the key drivers:

  • More people are learning to swim;
  • Swimming is becoming more popular;
  • Spending on recreation is increasing.

The Asia Pacific region, in particular, is expected to grow the fastest due to the increase in swimming activity. The global market is highly fragmented, with no single player holding more than 1.5% of the total market share in 2019. Some of the largest companies include the Pentland Group, Inditex, Calzedonia, and Adidas.

According to edited, the UK market will continue to grow by 2.3% through 2023, driven by increased public interest in sports, both in a leisure and sports context. The rate of people who can swim in the UK is high, but there is a gap in the age distribution, where the ability to swim decreases with age. In other words, swimwear retailers must keep this demographic factor in mind when implementing marketing strategies.

In particular, retailers are stocking stores in 2020 with what they believe will be fashionable in the future, including comfortable swimsuits, wide waist bikinis and animal prints.

1.2 A growing global market

In ****, the global swimwear market was valued at $**.** billion. [***]

The market was projected to grow at a CAGR (***) of *.**% from **** to **** to reach $**.** billion by ****.

Global Swimwear Market Size World, ****-****, $ billion Source: ****

The growth of the global market is mainly driven by the increasing population, the rise of water activities ...

1.3 The UK market

According to the Office for National Statistics, the swimwear market is included in the clothing and textile subclass titled "Manufacture of other wearing apparel and accessories" which had a turnover of £***.* million in ****, equivalent to almost *% of the global market.

Assuming that the UK market share in the global market is ...

1.4 International Trade

The United Kingdom has a significant trade deficit regarding swimwear. Indeed, the volume of imports exceeds exports every year. Both flows were following rather increasing trends until **** with respective growths of **% and **% for imports and exports from **** to ****. However, **** was a turning point with respective drops of **% and **% in volume.

Evolution ...

2 Analysis of the demand

2.1 Consumer profile

The female segment represents a significant portion of the swimwear market. The following graph shows that women are slightly over-represented among those who say they swim more than twice a week.

Breakdown of UK Fortnightly Swimmers England, ****-**, in percent Source: ****

Favourite places of swimming of the English swimming outdoors England, ...

2.2 Significant seasonality of demand

The results shown in the graph below reflect the proportion of searches for a given keyword in a specific region and time period, relative to the region with the highest usage of that keyword (***). Thus, a value of ** means that the keyword was used half as often in the region and ...

2.3 A decrease in demand accentuated by the health crisis

The following graph shows the evolution of British households' spending on clothing from **** to ****. It shows that they are reducing their spending on clothing since **** with a *% decrease from **** to ****.

Evolution of clothing expenditure by British households United Kingdom, ****-****, in millions of pounds Source: ****

The swimwear market has also been ...

3 Market structure

3.1 Globalized production

The diagram below describes the different stages of the ready-to-wear value chain as it applies to the swimwear market. Using raw materials, textile producers manufacture and supply these textiles to swimwear producers. These producers make collections of products that are then distributed through various channels to end users, namely British men ...

3.2 The distribution of swimwear

In the UK, the main distribution channels for swimwear are:

Sports retailers: Nike, SportsDirect, JD Sports Ready-to-wear retailers with swimwear lines: Specialized swimwear and lingerie brands: Calvin Klein, Etam, Calzedonia, Triumph International Generalist ready-to-wear brands: Argos, Next Retail, H&M, Boden Specialist swimwear brands: Hunza G, Faithfull the brand, Vilebrequin, Fisch Digital ...

3.3 The digitalization of the market

Like the entire clothing market, online shopping and the overall influence of the Internet is developing rapidly

Indeed, an important specificity of the British consumer compared to its European neighbors is its pronounced taste for online shopping. Thus, British retailers offer delivery of clothing products, which makes it possible to order ...

4 Analysis of the offer

4.1 Types of products

Materials, cuts, colors, fabrics and trends are the different parameters and criteria essential to the manufacture of a swimsuit.

Evolving over time, the swimsuit has undergone many changes according to fashion, the evolution of our society and sports performance.

We can distinguish the following different products:

The one-piece swimsuit: More or ...

4.2 Swimsuit prices

The following table gives a range of prices for different types of swimsuits in several retail stores.

Source: ****

6 Positioning of the actors

6.1 Segmentation

  • Nike
  • Calvin klein
  • Etam Lingerie
  • Amazon UK
  • Asos
  • Argos Ltd
  • Next Retail
  • Hunza G
  • Faithfull the Brand
  • Fisch
  • JD Sport

List of charts presented in this market study

  • Evolution of British exports and imports of swimwear
  • Major beneficiaries of British swimwear imports
  • Major beneficiaries of British swimwear exports
  • Size of the global swimwear market
  • Search interest for the term "swimwear"
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Underwear: a market in structural decline - 15/03/2023
  • - Women's underwear sales: €1.77 billion
  • - Men's underwear sales: €496m
  • - Children's underwear sales: €380 million - Women's underwear market growth: -6% in 5 years
  • - Men's underwear market growth: -5% in 5 years
  • - Children's underwear market growth : -8% in 5 years
  • - Downtown chain market share for women's underwear: 29%
  • - Market share of inner-city chains for men's underwear: 25%
  • - Out-of-town chains' market share for women's underwear: 5%
  • - Outlet chain market share for men's underwear: 19%
  • - Market share of discounters for men's underwear: 13%
  • - Purchase frequency for men's underwear: 1.6 acts per year
Nike: direct sales save the year for the global sports giant. - 28/06/2022
  • Nike targets double-digit growth for the coming year 2022.
  • Nike experiences a 20% drop in sales in China.
  • Nike focuses on its e-commerce site and its own stores.
  • Nike expects annual growth of around 10%.
  • Net income climbs to 5.7 billion euros.
  • Products sold directly to consumers accounted for $18.7 billion over the year.
Nike up more than 6% - 28/06/2022
  • Nike's direct-to-consumer sales account for 40% of its turnover
  • The group posted sales of $46.7 billion (approx. 44.3 billion euros) in 2021-2022, up 6% excluding currency effects
  • Profits reached $6 billion
  • Sales slowed considerably in North America and mainland China
Etam's arrival in the United States. - 29/03/2022
  • Etam has 860 stores in over 50 countries.
  • Objective of opening 24 independent stores by 2025 in SAS
  • Partnership with the Mexican leader in lingerie.
  • Etam has also opened a factory in Tunisia.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Calvin klein
Etam Lingerie
Amazon UK
Argos Ltd
Next Retail
Hunza G
Faithfull the Brand
JD Sport

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the swimwear market | United Kingdom

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) UK United Kingdom

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our UK catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.


Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard


Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff


Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry


Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview


Do you have a question ?
Our team is at your disposal at   +44 238 097 0676