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1 Market overview

1.1 Definition and presentation

Women's ready-to-wear refers to the production and distribution of standard women's clothing, as opposed to the production of luxury or made-to-measure garments. Non-textile footwear and accessories, as well as children's products, are excluded from this study.

The global market for women's ready-to-wear has been growing steadily for many years and is dominated by the United States and Asia-Pacific, which account for the bulk of demand. Asia is the fastest-growing continent, with demand driven by rising living standards and abundant supply, home to the vast majority of the world's production.

In Spain, the ready-to-wear market is dominated by fast fashion giants. The five biggest groups (Inditex, Primark, Tendam, H&M, and Mango) have seen their market share increase sharply. These five groups controlled a third of the market in 2011, compared with 50% in 2020. In a mature Spanish market, these groups have implemented strategies of very rapid renewal of their offer with an aggressive pricing policy.

However, the health crisis has had a major impact on the market, with sales plummeting. Health closures have had a major impact on sales, and the 5 leaders have not been spared, with leader Primark seeing its sales fall by 32% in 2020.

Conversely, online retailers and second-hand clothing specialists (Micolet, Vinted, Sellpy) saw their sales rise as a result of the pandemic.

List of charts presented in this market study

  • Size of the global women's ready-to-wear market
  • Trend in household spending on ready-to-wear clothing, Spain, 2017-2021, in euros
  • Women's ready-to-wear market size
  • Main origins of women's ready-to-wear imports, Spain, 2022, %
  • Ready-to-wear trade balance
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Latest news

Kiabi buys second-hand children's products website Beebs - 24/05/2024
  • Beebs, a start-up specializing in second-hand children's products, was acquired by Kiabi after it was placed in receivership last March.
  • - Liquidation of Rediv (ex-Patatam)
  • - Beebs sold 690,000 second-hand children's items in 2023
Shein, designated by Europe as an important hub, will have more obligations - 29/04/2024
  • - **Number of monthly Shein users in the EU**: 108 million.
  • - **Number of platforms already under the DSA**: 19, including major players such as Amazon, Google Shopping, Facebook, Instagram, TikTok, Twitter, YouTube, AliExpress, and Zalando.
Shein: the king of "ultra fast fashion" makes twice as much profit as H&M - 02/04/2024
  • Shein profits last year: $2 billion.
  • - Shein revenues: nearly $45 billion.
  • - H&M profits: $820 million.
  • - Inditex (owner of Zara) profits: $5.8 billion (€5.4 billion).
  • - Year Shein was founded: 2008.
  • - Number of employees at Shein: over 10,300.
  • - Current valuation of Shein: over $66 billion.
  • - Main markets: United States and Europe.
Zara, Bershka, Massimo Dutti, all Inditex banners to grow by 10% or more by 2023 - 14/03/2024
  • Inditex sales: up +10.4% to 35.9 billion euros.
  • Growth rates of the Inditex Group's various banners: all up by 10% or more, with Oysho showing the strongest growth (+19%).
  • Number of stores operated by Inditex at the end of fiscal year 2023: 5,692.
  • In-store sales growth: 7.9%
  • Increase in e-commerce sales: 16% to 9.1 billion euros.
Kiabi arrives in India via the Myntra marketplace - 22/02/2024
  • Kiabi joined the Myntra marketplace in January 2024 for its expansion into the Indian market.
  • - Kiabi has been committed to producing its products in India for over 20 years.
  • - Kiabi works with 34 factories and 16 suppliers in India.
  • - Kiabi is present in 26 countries worldwide.
  • - Kiabi aims to achieve sales of 2.2 billion euros in 2023, an increase of 1% on 2022.
Kiabi's resilience in the face of the textile crisis - 24/01/2024
  • Kiabi is 45 years old and belongs to the Mulliez galaxy.
  • Kiabi posted sales of 2.2 billion euros last year, up 1%
  • kiabi claims 23 million customers in 26 countries.
  • Kiabi has 606 points of sale and 15-20% of its sales are made online.
  • The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
  • It has attracted 1 million new customers with the launch of its second-hand service in 2020.
  • The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
  • Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
  • The company has never deviated from its strategy of offering "fashion at low prices".
  • Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
  • Kiabi is testing clothing rental in three stores.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Inditex groupe (Zara)
ABF group - Primark
H&M Groupe
Kiabi Europe
C&A France
El Corte Inglés
Pimkie
Bershka
Mango
Celio
Shein
Massimo Dutti (Inditex groupe)

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the women's ready-to-wear market | Spain

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