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  • Number of pages : ~ 40 pages
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  • Last update : 28/08/2023
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Summary and extracts

1 Market overview

1.1 Definition and presentation

Women's ready-to-wear refers to the production and distribution of standard women's clothing, as opposed to the production of luxury or made-to-measure garments. Non-textile footwear and accessories, as well as children's products, are excluded from this study.

The global market for women's ready-to-wear has been growing steadily for many years and is dominated by the United States and Asia-Pacific, which account for the bulk of demand. Asia is the fastest-growing continent, with demand driven by rising living standards and abundant supply, home to the vast majority of the world's production.

In Spain, the ready-to-wear market is dominated by fast fashion giants. The five biggest groups (Inditex, Primark, Tendam, H&M, and Mango) have seen their market share increase sharply. These five groups controlled a third of the market in 2011, compared with 50% in 2020. In a mature Spanish market, these groups have implemented strategies of very rapid renewal of their offer with an aggressive pricing policy.

However, the health crisis has had a major impact on the market, with sales plummeting. Health closures have had a major impact on sales, and the 5 leaders have not been spared, with leader Primark seeing its sales fall by 32% in 2020.

Conversely, online retailers and second-hand clothing specialists (Micolet, Vinted, Sellpy) saw their sales rise as a result of the pandemic.

List of charts presented in this market study

  • Size of the global women's ready-to-wear market
  • Trend in household spending on ready-to-wear clothing, Spain, 2017-2021, in euros
  • Women's ready-to-wear market size
  • Main origins of women's ready-to-wear imports, Spain, 2022, %
  • Ready-to-wear trade balance
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Latest news

Kiabi's resilience in the face of the textile crisis - 24/01/2024
  • Kiabi is 45 years old and belongs to the Mulliez galaxy.
  • Kiabi posted sales of 2.2 billion euros last year, up 1%
  • kiabi claims 23 million customers in 26 countries.
  • Kiabi has 606 points of sale and 15-20% of its sales are made online.
  • The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
  • It has attracted 1 million new customers with the launch of its second-hand service in 2020.
  • The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
  • Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
  • The company has never deviated from its strategy of offering "fashion at low prices".
  • Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
  • Kiabi is testing clothing rental in three stores.
Host and Primark: The nightmare continues for H&M, overtaken by Shein - 15/12/2023
  • H&M posted annual sales up 6% to 21 billion euros
  • Spanish brand Zara saw an 11% increase in sales for the first nine months of the year, representing 25.6 billion euros and a profit in excess of 4 billion euros.
  • British brand Primark achieved sales in excess of 23 billion euros at the end of its September trading year.
  • Chinese online retailer Shein is targeting sales of €40 billion this year, while its rival Temu is aiming for €33 billion.
  • H&M reduced the number of its stores and cut 1,500 jobs last year as part of a rescue plan.
Kiabi imagines its store of the future | Imagining the store of tomorrow - 22/11/2023
  • Kiabi has a pilot store in Petite-Forêt, near Valenciennes
  • The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
  • The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
  • Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.
Massimo Dutti rides the wave of understated luxury - 17/09/2023
  • Massimo Dutti was founded in Barcelona in 1985 by Armando Lasauca.
  • The brand's revenues almost levelled out over the year, falling from 1.7 billion euros to 1.6 billion euros.
  • Before the pandemic, the brand's revenues were close to 2 billion euros.
  • The brand has no physical presence in the United States.
  • The number of brand boutiques has been reduced by 30% over the last four years, with the network now numbering 540 stores.
  • Russia was previously one of the brand's leading markets before the war in Ukraine.
Five things you need to know about Inditex, the owner of Zara stores - 17/09/2023
  • Founded sixty years ago, the group is now the third-largest in the sector in terms of value (after Dior and Nike),
  • Present in 94 countries by the end of 2022, with over 160,000 employees
  • Inditex flagship Zara. The brand operates 1,878 points of sale by the end of April 2023.
  • In France, the brand has 113 stores.
  • Since 2020, the Inditex group has been closing less profitable stores.
  • In the United States, the brand is on a roll: a total of 35 stores are scheduled to open in 2023, making it the second-largest market after Spain.
  • Zara and Inditex have played a major role in the creation of the "fast fashion" concept.
  • Today, the group comprises seven brands: Zara (clothing and home furnishings with Zara Home), Pull & Bear, Bershka, Stradivarius, Oysho (underwear, swimwear and sportswear) and Massimo Dutti in the high-end segment.
  • The total number of stores is 5,800.
  • In 2020, with the Covid pandemic, online sales soared by 77% for the group as a whole, representing a third of the total.
  • Most garments are produced in Spain, Portugal, Morocco or Turkey, while competitors continue to produce largely in Asia.
Bershka, Pull&Bear, Stradivarius: the recipes behind Inditex's phenomenal success with teenagers - 14/09/2023
  • The Inditex Group, which owns Bershka, Zara, Stradivarius, Pull and Bear, Oysho and Massimo Dutti, has forecast net earnings of €2.51 billion for 2023
  • Bershka, P&B and Stradivarius account for just 20% of group sales, while Zara accounts for over 70% of total sales.
  • All brands reported year-on-year sales growth
  • Bershka saw its sales increase by 12.3% this year
  • Chinese competitor SheIn achieved estimated sales of $30 billion in 2022, almost as much as all Inditex banners combined in the same year (32 billion euros).
  • Bershka, Stradivarius and Pull&Bear have stores in Europe.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Inditex groupe (Zara)
ABF group - Primark
H&M Groupe
Kiabi Europe
C&A France
El Corte Inglés
Pimkie
Bershka
Mango
Celio
Shein
Massimo Dutti (Inditex groupe)

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the women's ready-to-wear market | Spain

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