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Leisure

Tourism

The boat rental market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

Boating is becoming increasingly popular, with nearly four million pleasure boaters and almost 11 million water sports enthusiasts. It was during the 19ᵉ century that this practice developed with the deployment of railway lines that enabled the French to get to the coasts more easily. Then in the 20ᵉ century, the practice of pleasure boating intensified thanks to the rise of the motorboat and the democratization of water sports making these activities accessible to a larger public.

This growth in leisure activities accelerated the development of boat rental. Pleasure boats rented by private individuals can be divided into two different types: motorboats and sailing boats , as well as the increasingly popular catamarans. The rental business is based on three different business models:

Rental from professionals to private individuals management-rental via specialized agencies private hire via online platforms

The global rental market has been experiencing relative growth in recent years, with an estimated CAGR of almost 5% between 2019 and 2027. The market is relatively concentrated aroundlarge European players. Similarly, boating and yachting activities are logically concentrated in a few specific geographical areas, such as the PACA region, the Atlantic coast and Corsica. The yacht charter market is booming, and boating is gradually becoming more democratic, even if it still seems inaccessible to a large proportion of the French population. Industry players are trying to encourage this trend, with marketing campaigns promoting the affordability of this leisure activity, and offering new services such as seminars and team-building activities at sea. Above allhe traditional pleasure boating offer is modernizing and attracting new players, facilitating access to boating for a greater number of people. This is reflected in the development of online rental platforms that enable private individuals to rent boats for relatively short periods.However, the latter still face competition from the traditional players, the rental management agencies.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

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• National, international, and private databases
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Human expertise

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Visual and actionable reports

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• Downloadable data
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Contents

Sommaire

1. Market overview
- 1.1 Market overview and definition
- 1.2 Yacht charter, a growing global market
- 1.3 France, a major global player
2. Demand analysis
- 2.1 Strong demand for water sports activities
- 2.2 Persona of the charterer
- 2.3 Consumption habits of yacht charterers
3. Market structure
- 3.1 Boat rental value chain and typology
- 3.2 Different boat rental business models
- 3.3 A geographically concentrated market
4. Offer analysis
- 4.1 Boat types
- 4.2 Pricing the boat offer
- 4.3. Offer typology
5. Regulations
- 5.1 Boats for rent
- 5.2 Regulations for Skippered Rentals
- 5.3 Boating license regulations