the boat rental market | France

1.1 Presentation and definition of the market

France is a major world player in the nautical sector and in particular one of the largest manufacturers of pleasure boats, sailboats and motorboats After a sharp decline in the nautical sector due to the economic crisis of 2008, the recovery is underway, with a craze for boat rentals rather than for sale The vast majority of charters take place at sea, but some charters also take place on lakes and rivers.

The rental business is based on three different business models

• The rental from professionals to individuals
• the management-rental via specialized agencies
• the private hire via online platforms

The global rental market has been growing relatively fast in recent years, with an estimated CAGR of 5% over the period 2020-2030 The market is relatively concentrated around large-scale European players . Similarly, boating and yachting activities are logically concentrated in a few specific geographical areas such as the PACA region and Corsica

The the yacht charter market is growing nicely and boating is becoming more democratic this trend is gradually gaining ground, even if water sports activities still seem inaccessible to a large part of the French population. The actors of the sector try to encourage this tendency, through marketing campaigns communicating on the financial accessibility of this leisure or by proposing new services like the organization of seminars or team-building activities, at sea.

Above all, the he traditional pleasure boating offer is being modernised and is attracting new players, facilitating access to boating for as many people as possible, through the development of online rental platforms allowing the rental of boats between individuals for a relatively short period However, the latter still face competition from traditional players, the rental management agencies