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MARKET OVERVIEW

1.1 Presentation and definition of the recreational craft market

Pleasure boats are boats, sail or motor used in a leisure environment as opposed to professional and racing boats. Usually this class of vessel favours comfort and safety .

The recreational boating industry involves several players including :

  • of builders
  • of equipment manufacturers
  • of engine manufacturers
  • of ports and their related services
  • other services, such as rental

This market can be segmented by type of product offered: propulsion boats (sail or motor) and by boat size (from small boats under 4 metres to yachts over 20 metres in length).

Thanks to its history, its culture of nautical practice and its large network of ports and industries, France is one of the leading markets in the world and in Europe. The sector is a stronghold of French industry . Growth in the recreational boating market today is driven by the dynamism of its actors, as evidenced by the movement of consolidation on the sector and the rise of a few large french giants .

L' innovation is also at the heart of the sector, with new boat models displaying increasingly complex technological capabilities (connectivity, artificial intelligence, capture and management of navigational data, etc.).

While the segment of new boat sales seems to be losing momentum, although production is driven by exports, recreational boating is tending to democratize little by little, building on the continued demand for the driver's permit The Group's strategy is based on the development of a buoyant rental market and the development of new offers such as the rental on digital platforms or via "boat clubs.

1.2 A world yachting market with little dynamism

After a period of unprecedented growth from the end of the ****s until the crisis of ****, the world yachting market is not very dynamic in a slow recovery since about **** It  shows good prospects and signs of growth. L' Europe and the United States are currently the largest yachting markets in ...

1.3 France, world market leader

Europe's leading manufacturer of pleasure boats and second worldwide France is one of the leading and most dynamic markets for the yachting industry, and a few giants are also operating internationally, such as the Bénéteau Group

Source: ****
According to Eurostat, and the latest available data, the value of the ...

1.4 Foreign trade in pleasure craft

Foreign trade
The graph below shows the amount of imports and exports of pleasure craft in **** and ****.

Source: ****
The graph below shows the Top * countries of destination for recreational boat exports in ****

Source: ****
The majority of French exports are destined for the United States. Italy, Croatia, Greece and the British Isles ...

DEMAND ANALYSIS

2.1 Demand is highly dependent on practice rates, incomes of retirees and affluent households

The pleasure boat market mainly concerns the highest revenues given the cost of purchasing them Although their use now extends to a much larger proportion of the population. From a liberalisation perspective, taxes on high incomes and on goods considered as luxury goods such as pleasure boats seem destined to be ...

2.2 A very diverse demand in terms of comfort and price range

It can be noted that the importance criteria that influence the choice of boat vary among the interviewees . These criteria change very little from year to year. For example, according to ODIT France, almost all the most experienced planners attach very high importance to security

Source: ****
A market that mainly concerns ...

2.3 A seasonal trend

The graph below represents the proportion of searches for a given term in a given region over a given period of time, compared to when it was most searched for (***). Thus, a value of ** means that the keyword has been used less often in the region concerned, and a value of ...

MARKET STRUCTURE

3.1 A value chain with a significant number of players in the secondary and tertiary sectors

The manufacturing process
This requires a significant investment in raw materials but also in human resources as design is one of the most important steps. Different paradigms are competing for the casting techniques of the hull and deck. [***]
Diversification of supply upstream and downstream
The purchase of a pleasure boat is ...

3.2 French industrial players consolidating and establishing themselves as world leaders

The recreational boat building sector appears to be experiencing a very encouraging revival . According to the site Boatindustry.fr During the period under review, **,*** vessels were produced in France for the domestic market and **,*** for export. As a result of the increase in the range and size of the units produced, ...

3.3 Nautical services

The Nautical Industries Federation shows a total turnover of the economy of the nautical industry and services of *.* billion in **** In ****, the turnover of the nautical industry and services reached *.** billion euros, an increase of almost *%. The nautical sector includes *,*** companies. [***]
The marinas and their associated services represented **.**% of the turnover ...

ANALYSIS OF THE OFFER

4.1 A highly segmented offer and prices to match the ranges demanded by customers

The different types of pleasure boats
According to the site Ecological yachting there is * main categories of pleasure boats s, in which they are classified from the moment of their conception. Division ***, entitled Pleasure craft with a hull length of less than ** metres, for personal use and training "has been reworked ...

4.2 The popularity of renting

A complete study on Boat Charter is also available on our website www.businesscoot.com
Rental facilitates access to water sports
Boating is an activity that is often considered to be inaccessible in particular because of the potential costs involved in its practice **% of French people strongly agree or rather agree ...

4.3 Key players obliged to innovate in order to keep pace with changes in usage and demand

In addition to a form of low-cost diversification, the major players in the recreational boating sector are facing the following challenges increasingly demanding . In particular, Bénéteau presented its new brand of "Express" catamarans, which now has more than ** models. Innovation is anchored in the very DNA of the brand, ...

REGULATION

5.1 National regulations

All of the regulatory provisions applicable to pleasure craft in France are described in the Transportation Code in particular in Book * of Part * (***). In addition, The Ministry of Ecological and Solidarity Transition sums up on his internet site all the regulations applicable to the construction and use of pleasure craft in ...

5.2 Boat licence regulations

A boating licence is required to drive a pleasure craft at sea or on inland waters (***)
On rivers and canals, the operation of sailing boats with an engine power greater than *.* kilowatts is subject to the possession of a valid inland waters licence and corresponding to the length of the boat. ...

POSITIONING OF THE PLAYERS

6.1 Segmentation

  • +Simple.fr
  • Bénéteau
  • Grand Large Yachting
  • Multiplast
  • Click & Boat
  • SamBoat
  • BoatSetter

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti