Summary of our market study

The French pleasure boating market exceeds €1.5 billion.

The global market is estimated at $26.7 billion, and is expected to reach $33.8 billion by 2027, with an average annual growth rate of 3.02%. Technological advances, a growing affluent population and economic growth are driving this expansion.

France is the world laeser of the pleasure boat market. Bénéteau dominates with nearly 70% of sales in the sector.

Pleasure boating is becoming more democratic, as evidenced by the increase in the number of driving licenses and the rise of digital rental platforms.

The French nautical services sector is estimated at over 5.09 billion euros by the French Nautical Industries Federation

Trends in the French yachting market

Demand for pleasure boats comes largely from the highest income brackets, retirees and affluent households. A large proportion of owners are men over 35, who tend to inherit family boating practices and activities.

Retirees and leasing companies account for over 30% of new boat purchases.

more than 1,000 pleasure boats are registered each year.

Shipyards employ over 8,000 people

Yacht charter is growing fast, and online charter platforms are proliferating.

All pleasure boats between 2.5 and 24 meters in length must carry a CE mark, which certifies their compliance with European Union safety directives.

Some of the players, manufacturers and charterers of pleasure boats

  • Groupe Beneteau - world leader
  • Multiplast - specializing in composite materials for racing yachts and luxury vessels
  • Click&Boat - online boat rental platform
  • SamBoat - player in the boat rental sector
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1 Market overview

1.1 Presentation and definition of the recreational craft market

Pleasure boats are boats, sail or motor used in a leisure environment as opposed to professional and racing boats. Usually this class of vessel favours comfort and safety .

The recreational boating industry involves several players including :

  • of builders
  • of equipment manufacturers
  • of engine manufacturers
  • of ports and their related services
  • other services, such as rental

This market can be segmented by type of product offered: propulsion boats (sail or motor) and by boat size (from small boats under 4 metres to yachts over 20 metres in length).

Thanks to its history, its culture of nautical practice and its large network of ports and industries, France is one of the leading markets in the world and in Europe. The sector is a stronghold of French industry . Growth in the recreational boating market today is driven by the dynamism of its actors, as evidenced by the movement of consolidation on the sector and the rise of a few large french giants .

L' innovation is also at the heart of the sector, with new boat models displaying increasingly complex technological capabilities (connectivity, artificial intelligence, capture and management of navigational data, etc.).

While the segment of new boat sales seems to be losing momentum, although production is driven by exports, recreational boating is tending to democratize little by little, building on the continued demand for the driver's permit The Group's strategy is based on the development of a buoyant rental market and the development of new offers such as the rental on digital platforms or via "boat clubs.

List of charts presented in this market study

  • Evolution du chiffre d'affaires du marché des bateaux de plaisance
  • Importation de bateaux de plaisance
  • Exportation de bateaux de plaisance
  • Valeur du marché de production bateaux de plaisance
  • Structure of the pleasure boat fleet
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Latest news

Boating: Beneteau reaps the rewards of its transformation - 28/03/2024
  • - Sales for fiscal 2023: 1.7 billion euros
  • - Sales growth: 18.3
  • - Increase in sailboat sales: 31
  • - 17% growth in large powerboat sales
  • - Day boating sales up 3% despite lower volumes delivered
  • - Rooted in the "new boating professions" :
    • - stakes in various boat rental companies and acquisition of the Wiziboat platform
    • - Seanapps application included in around 8,000 boats
    • - Partnership with Candela to invest in "flying boats
Recreational vehicles: Hunyvers accelerates its move into the marine sector - 27/09/2023
  • Limousin distributor of leisure vehicles (VDL)
  • 250 employees
  • Number two in the market with 1,800 leisure vehicles
  • The group's fifteen dealerships service 30,000 vehicles a year, accounting for 18% of sales
  • VDL registrations to top 22,000 in 2022, after peaking at 30,000 in 2021
  • Prior to the pandemic, registrations did not exceed 20,000
  • Acquisition in 2020 of Groupe Nautic in Arcachon
  • Two acquisitions in the yachting sector:
    • Marine Plaisance Service in May on the Arcachon basin (six million euros in revenues)
    • LBC Nautic in La Baule, a boat dealer with sales of 13 million euros, two stores in the ports of La Baule and Le Pouliguen, a large hardware store, a vast repair yard, a dry port and a dive store.
  • With LBC, the marine sector will account for 15% of Hunyvers' sales of 97 million euros by the end of 2022.
  • Enormous synergies between motorhoming and boating
NVequipment gains in legitimacy thanks to French Fab - 30/08/2023
  • NVequipement was taken over in 2010, and has grown from 40 employees at the time of the takeover to 180 today.
  • It is now the European leader in fabric protection for the boating industry.
  • Sales should reach 16.6 million euros by August 31, 2023, up 10% on 2022.
  • 40% of sales come from exports.
  • The company equips the boats of most of the major yachting manufacturers, including Beneteau, Dufour and Catana.
  • It also distributes through a network of dealers in 45 countries.
  • The company was awarded the French Fab label in 2018, enhancing its European audience and image.
  • 100% made in France.
Jean-François Fountaine, from sea to town hall - 08/08/2023
  • Fountaine Pajot, co-founded by Jean-François Fountaine in 1976, is a world leader in cruising catamarans.
  • Fountaine Pajot has sales of 220 million euros.
  • Fountaine Pajot employs 600 people.
  • Jean-François Fountaine left the operational side of Fountaine Pajot in 2014 when he was first elected mayor of La Rochelle, but remains a majority shareholder via his family holding company.
Plastimo at the Cité de la Voile in Lorient - 28/07/2023
  • Plastimo was founded in 1963.
  • Since its inception, the company has grown by a staggering 30% a year.
  • The company has 7,000 m2 of warehousing where it stocks some 13,000 product references.
  • Plastimo generates sales of 30 million euros.
  • The company is present in some one hundred countries. It employs around one hundred people.
Temo, Nantes-based specialist in electric motors - 13/07/2023
  • Temo is a start-up specializing in electroportable propulsion solutions.
  • The company was launched in 2018 by Alexandre Seux and Justine Perussel.
  • To date, Temo has sold 4,000 of its electric motors in France and internationally
  • Its sales reached 2 million euros last year.
  • In February 2022, Temo raised 1.5 million euros from local business angels, the Morbihan fund Octave, and yachting professionals

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

+Simple.fr
Grand Large Yachting
Multiplast
Click & Boat
BoatSetter
Quo Vadis Plaisance
Beneteau (Groupe)
Chantiers Jeanneau (Groupe Beneteau)
Bénéteau Rent (Groupe Beneteau)
Fountaine Pajot
Sillinger
SamBoat.fr

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the recreational boating market | France

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