1.1 Presentation and definition of the recreational craft market
Pleasure boats are boats, sail or motor used in a leisure environment as opposed to professional and racing boats. Usually this class of vessel favours comfort and safety .
The recreational boating industry involves several players including :
- of builders
- of equipment manufacturers
- of engine manufacturers
- of ports and their related services
- other services, such as rental
This market can be segmented by type of product offered: propulsion boats (sail or motor) and by boat size (from small boats under 4 metres to yachts over 20 metres in length).
Thanks to its history, its culture of nautical practice and its large network of ports and industries, France is one of the leading markets in the world and in Europe. The sector is a stronghold of French industry . Growth in the recreational boating market today is driven by the dynamism of its actors, as evidenced by the movement of consolidation on the sector and the rise of a few large french giants .
L' innovation is also at the heart of the sector, with new boat models displaying increasingly complex technological capabilities (connectivity, artificial intelligence, capture and management of navigational data, etc.).
While the segment of new boat sales seems to be losing momentum, although production is driven by exports, recreational boating is tending to democratize little by little, building on the continued demand for the driver's permit The Group's strategy is based on the development of a buoyant rental market and the development of new offers such as the rental on digital platforms or via "boat clubs.
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1 sector analyzed
in 40 pages
The recreational boating market - France
Publicado en 01/09/2020 by URSZULA MAJORKIEWICZ - CCIPF
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