Content of the study:
The ecotourism market - France

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MARKET SUMMARY

1.1 Définition du marché

L'écotourisme est une forme de tourisme durable axée sur la découverte de la nature avec un faible impact sur l'environnement et bénéfique pour les populations locales, intégrant ainsi une dimension éthique et éco-citoyenne. Il se veut une réponse durable au tourisme de masse, qui continue à se développer sans prendre conscience des risques qu'il représente pour l'environnement. L'écotourisme englobe donc plusieurs concepts et présente une grande variété d'offres : activités touristiques éco-responsables, hébergements responsables (éco-hôtels, éco-lodges, éco-villages), voyages réfléchis, etc.

En France, ce type de tourisme respectueux de l'écosystème est soutenu par l'Association française d'écotourisme depuis 2005 et l'Association des voyageurs et tour-opérateurs éco-responsables depuis 2007. Il est progressivement devenu un véritable phénomène de société et n'est plus réservé aux militants écologistes ou aux personnes sensibilisées à la question.

Première destination touristique mondiale, le potentiel écotouristique de la France n'est pas négligeable : parmi les principales régions écotouristiques françaises, on trouve le parc naturel des Causses du Quercy en région Midi-Pyrénées, la vallée de la Tarentaise en région Rhône-Alpes et la Côte de Granit rose en Bretagne.

 

Néanmoins, si les Français semblent plutôt prêts à adopter un comportement d'éco-consommateur en vacances, ils sont en fait encore une minorité à avoir réellement opté pour une offre de tourisme vert. Ainsi, malgré son fort potentiel de croissance, l'écotourisme a encore du mal à s'implanter en France, en raison de sites et d'espaces naturels protégés peu adaptés, ainsi que de mécanismes de gestion et d'aménagement encore fragiles.

1.2 The fast-growing global market

The global ecotourism market is one of the most promising markets in the world, as environmental and social awareness is growing among travellers all around the world. With an estimated market size of ***.* billion US$ in ****, the global ecotourism sector is expected to grow at a CAGR of **.*% from ****, to reach ...

1.3 A small, but growing French market

Given how ecotourism is a concept that only came to life quite recently, the market is still fairly small in France. In fact, it is estimated that the size of the market is just *% of the total tourism sector in France [***].

To estimate the size of the ecotourism market in France, ...

1.4 The impacts of the Covid-19 pandemic

While the popularity of ecotourism has been growing for a while now, it seems as if the Covid-** pandemic helped to boost this growth for the future.

On the one hand, the tourism sector in general was one of the hardest-hit sectors following the restrictions put in place to control the ...

DEMAND ANALYSIS

2.1 A good awareness of ecotourism in France

Ecotourism is something that has surfaced as a popular alternative to traditional tourism only recently, but the awareness of it in France is quite significant already. Ecotourism falls under the category of responsible tourism, which engroups the following terms:

Ecotourism Responsible tourism Equitable tourism Solidarity tourism Ethical tourism Sustainable tourism

Essentially, ...

2.2 A generally low popularity still

While it was seen that a fair proportion of the French have already heard about ecotourism and relating terms, the practice of it is still not well established among the population. In fact, only **% of the French say that they have "travelled responsibly", with **% saying they have never done it [***].

Have ...

2.3 The preferences of the French

When it comes to responsible tourism, the ideal accommodation for the French is an ecologically managed residence (***). The least popular accommodation for responsible tourists is camping.

Ideal accommodation for responsible tourism France, ****, in % of people surveyed Source: Harris HQE = Haute Qualité Environnemental (***)

In regards to the location of an "eco" trip, ...

MARKET STRUCTURE

3.1 The ecotourism tour operators

While traditional travel agencies have been adjusting themselves to offer choices related with ecotourism to their customers, the main players in this market are the tour operators that are specialised in organising sustainable trips.

Some of the main ecotourism tour operators have been named by L'Atelier Bucolique:

Ecovoyage en Mongolie Voyageurs ...

3.2 The ecotourism associations

With the novelty that ecotourism is, it is very important that there are associations that can help people understand what ecotourism is, and subsequently help them differentiate between establishments that offer services related to ecotourism from those that do not.

The first association to be established in this field was ATR ...

ANALYSIS OF THE OFFER

4.1 Understanding ecotourism

The UN World Tourism Organisation (***). By definition [***]:

"Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

With this, there are many different factors that must be considered in order to understand how ...

4.2 Comparing the offer

The offer for ecotourism is quite varied, with the different tour operators providing a wide range of options for tourists to choose from when looking for a sustainable trip.

Taking some of the players mentioned in the part *.* of this study, we can get somewhat of a representation of what the ...

RULES AND REGULATIONS

5.1 Regulations

Regulations for establishments receiving the public

Welcoming the public to the property presupposes compliance with a certain number of rules, particularly in terms of safety, fire-fighting and accessibility, which at first sight can be frightening. These regulations are known as ERP (***) regulations.

Any building that receives the public is thus defined ...

5.2 The ATR label

Industry players are developing strategies for reducing greenhouse gas emissions, offsetting carbon and actively participating in the ecological transition.

The ATR (***) label brings together companies claiming to offset their CO* emissions by **% from **** and ***% from ****, through climate solidarity projects.

Since ****, the ATR label has brought together companies that offer travel that ...

POSITIONING OF THE ACTORS

6.1 Segmentation

6.2 Etude des sites internet des entreprises

Trafic web des principaux sites d'agence d'écotourisme en France France, ****-****, en milliers de visites Source: ****

    Trafic web des autres principaux sites d'agence d'écotourisme en France France, ****-****, en milliers de visites Source: SEMRUSH   

  • Voyageurs du Monde
  • ATR (Agir pour un Tourisme Responsable)
  • ATES (Association pour le Tourisme Equitable et Solidaire)
  • Terres d’Aventure
  • Chamina Voyages
  • Double Sens
  • Terres des Andes
  • Passion Terre
  • Terres Nomades
  • Voyager Autrement
  • FairMoove

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Reviews (1)

The ecotourism market - France

Publicado en 28/06/2021 by Lisa Lebland

Complete study with multiple and relevant information!


Businesscoot Response:

Hello Lisa, Thank you for your feedback. We are happy to read that the content and structure of the study has completely met your expectations. :)