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Leisure

Tourism

The tailor-made travel market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

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Study Overview

The custom-made journey is a sub-segment of the tourism sector that is defined by the possibility for the traveller to build his stay "à la carte". The players offering tailor-made trips act as an intermediary between the end customer and the local partners, and therefore design unique trips that meet the expectations of each individual. Traditionally, a distinction is made between:

the tour operators who design tourist stays in the form of "packages" that combine the services of several suppliers (airlines, hoteliers, restaurateurs, leisure providers, etc.), the travel agencies who market tourist stays.

However, the distinction between these two professions is becoming increasingly blurred. In addition to the above, some travel agencies organize the trips they market themselves and some tour operators are taking advantage of the development of online sales and going directly to the end customer. [INSEE]. We are witnessing a strong concentration of the sector, making the distinction even more obsolete. The various players, more or less specialized, are increasingly interchangeable, and try to distinguish themselves through digital offers more comprehensive and environmentally friendly. The sector is experiencing a strong dynamism in Europe as well as in France, fuelled by a desire to customize trips. This is the result of a desire to move away from mass tourism. Travel agencies and tour operators generated a turnover of around 170 billion in 2016 in Europe. The activity of French travel agencies and tour operators, meanwhile, is among the most dynamic in Europe behind Germany, the United Kingdom and Spain, with a turnover of 13.3 billion euros in 2019.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Scope of the study
- 1.2 The European market is booming
- 1.3 The French market
- 1.4 Tourism and Covid
- 1.5 Leaders mondiaux du tourisme en ligne
2. Analysis of the demand
- 2.1 Travel agency and tour operator customers
- 2.2 Typical holidays of the French
- 2.3 The French are looking for originality
- 2.4 Online booking is gaining ground
- 2.5 Seasonal demand
3. Market structure
- 3.1 Diverse players: specialists, generalists, and digital giants
- 3.2 Core business: products and distribution channels
- 3.3 A concentration movement
- 3.4 Uneven distribution across the country
4. Analysis of the offer
- 4.1 Intermediaries between the client and local actors
- 4.2 A responsible industry
- 4.3 An evolving offer
5. Regulation
- 5.1 Regulations
- 5.2 The impact of the coronavirus