The sun cream market - France

Sunscreens can be segmented as follows:

products based on chemical filters, whichabsorb UV rays; products based on mineral filters, which reflect UV rays.

The sunscreen market, whether global, European or national, is a dynamic one, with growth set to continue. Indeed, growing awareness of the risks associated with (over)exposure to the sun is widespread, ensuring dynamic demand. The global market, for example, is estimated to be worth around $7 billion in 2023, and to grow at a CAGR of 5.4% over the period 2021-2031, reaching $10.64 billion [Business Research Insights]. The French market, meanwhile, was valued at around 469 million euros in 2019, before the advent of the health crisis. [Pharma Magazine; LSA] This covid-19 crisis has indeed somewhat slowed the pace of growth planned for the 2019-2024 period, by imposing an indoor lifestyle on the population (through the implementation of confinements) and forcing them to postpone their vacations. For example, by the end of March 2020 sales had fallen by 20% in the United States compared with 2019. [Business Research Insights] The baby and children's sunscreen segment in particular is experiencing strong growth, and brands are relying on efficient R&D departments to be innovative and as close as possible to their customers' needs.in general, brands are tending to adapt more and more to consumers' real lives, so that effective protection against the sun is not synonymous with constraint . They are also taking steps to launch more environmentally-friendly products. Indeed, last year, the French agencyAnses denounced the degradation of marine environments by certain UV filters present in the composition of the majority of sun creams. [Les Echos]