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Summary and extracts

1 Market overview

1.1 Market definition and presentation

Sun creams are often used as a generic term for sun care products as a whole . These are all the products that enable the skin to be properly cared for in the face of the dangers of the sun's rays. Among them, sun creams are defined by the French National Agency for the Safety of Medicines and Health Products(ANSM) as "a cosmetic product intended to be applied to the skin. intended to be applied to the skin to protect against ultraviolet (UV) radiation by absorbing or reflecting this radiation". Also included are after-sun and self-tanning products.

Two categories of UV rays are identified: UVA and UVB. UVA rays are responsible for premature skin aging and diseases such as skin cancer. UVB, on the other hand, causes sunburn. It is therefore essential to protect against both types of solar radiation. The filters contained in sun creams help protect the epidermis.

Suncare products can be found on the market in several forms:

  • creams ;
  • gels ;
  • oils ;
  • aerosols.

Sunscreens can be segmented as follows:

  • products based on chemical filters, whichabsorb UV rays;
  • products based on mineral filters, which reflect UV rays.

The sunscreen market, whether global, European or national, is a dynamic one, with growth set to continue. Indeed, growing awareness of the risks associated with (over)exposure to the sun is widespread, ensuring dynamic demand. The global market, for example, is estimated to be worth around $7 billion in 2023, and to grow at a CAGR of 5.4% over the period 2021-2031, reaching $10.64 billion [Business Research Insights]. The French market, meanwhile, was valued at around 469 million euros in 2019, before the advent of the health crisis. [Pharma Magazine; LSA]

This covid-19 crisis has indeed somewhat slowed the pace of growth planned for the 2019-2024 period, by imposing an indoor lifestyle on the population (through the implementation of confinements) and forcing them to postpone their vacations. For example, by the end of March 2020 sales had fallen by 20% in the United States compared with 2019. [Business Research Insights]

The baby and children's sunscreen segment in particular is experiencing strong growth, and brands are relying on efficient R&D departments to be innovative and as close as possible to their customers' general, brands are tending to adapt more and more to consumers' real lives, so that effective protection against the sun is not synonymous with constraint .

They are also taking steps to launch more environmentally-friendly products. Indeed, last year, the French agencyAnses denounced the degradation of marine environments by certain UV filters present in the composition of the majority of sun creams. [Les Echos]

1.2 A growing market worldwide

By ****, the global sunscreen market is estimated to be worth around $* billion. This market appears very dynamic, and is expected to grow at a CAGR of *.*% over the period ****-****, reaching $**.** billion .

Global sunscreen market World, ****-****, in billions of dollars Source: ****

This growth can be explained by the fact that ...

1.3 Domestic market

While the market has long enjoyed steady growth in recent years, the years **** and **** have been more complicated. Indeed, French sales of suncare products fell from ***.** million euros in **** to ***.** million euros in ****, due in particular to a drop of around -*.*% in the value of sales of suncare products in ...

1.4 Suncare products put to the test by falling tourist numbers

While the longer-term trend seems to be better, sales of suncare products in France really eroded in the Covid-** year, at least in pharmacies.

In fact, between June **** and May ****, the French market declined by **% in value and volume.

Sales of suncare products in pharmacies France, ****-****, base *** Source: ****

Indeed, as ...

2 Demand analysis

2.1 Protection factor, a key consumer choice criterion

Sunscreen protection indices are calculated according to an application standard of *mg per cm² ofskin. The different protection indices are as follows:

YouGov conducted a study in June **** on a sample of *,*** French adults, to shed light on the relationship between the French and sunscreen.

The survey revealed that the most ...

2.2 Other criteria for choosing suncare products

Types of suncare products :

Distribution of suncare products France, ****, as % of total LSA, IRI


Most popular suncare brands France, ****, in Source: ****

Among sunscreen brands, Nivea will clearly stand out from the rest in ****. Avène and La Roche-Posay are very close in terms of consumption choices, while a second divide ...

2.3 Different consumption patterns for different profiles

Profile of French people who use sun protection France, ****, in Source: ****

Share of **-** year-olds in the population using sun protection only in spring and summer France, ****, in % Source: ****

Population using sun protection all or most of the year France, ****, in % Source: ****

A distinction in sunscreen consumption behavior can be observed ...

2.4 A product whose demand remains highly seasonal

Interest in "sun cream" research France, ****-****, base *** Source: ****

The graph above represents the proportion of searches for a given keyword in a given region and for a specific period, in relation to the time when the usage rate for this keyword was highest (***). Thus, a value of ** means that the ...

2.5 Organic sun creams

Filters, the main component of sunscreens, are the biggest difference between "traditional" and organic sunscreens. In the case of traditional creams, filters are derived from petrochemicals and are therefore synthetic. Organic filters, on the other hand, are produced from minerals, making them so-called natural filters. They act by reflecting the sun ...

2.6 Sunscreens for children

According to Naître et Grandir, the criteria for choosing sun cream for children are as follows:

a broad-spectrum sunscreen, i.e. one that protects against both UVA and UVB rays; a sun protection factor (***) greater than or equal to **; cream sunscreens should be preferred to sprays and sprays, to ensure ...

3 Market structure

3.1 Key market players

The main companies in the French sunscreen market, across all distribution channels, are as follows:

Avène ; Biafine ; La Roche-Posay ; Bepanthen ; Vichy ; L'Oréal Groupe ; Pierre Fabre Laboratoires ; Beiersdorf AG ; Bioderma.

3.2 Production processes and product composition

The production process for a sunscreen can be long and costly, since the development of a new product can take up to ** years, and require * years of research for *** tests, according to Beauté.fr.

This is due to the difficulty of finding the right balance between the various components, often numerous, ...

3.3 The different distribution channels

Sales of suncare products are still largely concentrated in pharmacies and parapharmacies, which will account for over half of total sales in **** . GMS (***), e-commerce, brand boutiques and perfumeries are among the other main distribution channels. In France, online sales have grown significantly in recent years,accounting for **% of the total market ...

4 Offer analysis

4.1 The price of sunscreens

Price study of a few sun care references.

Prices at **/**/**** on

4.2 Innovative supply trends

Sunscreen consumers have developed increasingly specific expectations over the years. In particular, they are often looking for products that are easy to apply and leave no white marks. They also expect the cream not to run in the heat. As a result, brands are producing increasingly sophisticated products to meet all ...

4.3 New offers to address the impact of sunscreens on the oceans

According to the Fondation pour la Nature et l'Homme, around **,*** tonnes of sunscreen are dumped into the oceans every year, equivalent to ** liters per minute worldwide.

A study by the French health agencyAnses (***) has confirmed the harmful effects of the chemicals used in sunscreens on coral reefs. It specifically highlights the ...

5 Regulations

5.1 Regulations

General regulations

All products designed to protect against the sun in Europe must comply with the same regulations, namely EC Regulation Nº****/****, which applies to all cosmetic products. Annex * refers in particular to the filters permitted in the composition of products, as well as the authorized dose. In December ****, ** different filters ...

6 Positioning the players

6.1 Market segmentation

Here is a summary table of the most important players in suncare products in France:

  • Johnson & Johnson
  • La Roche-Posay
  • Eau Thermale d'Avène (Pierre Fabre Groupe)
  • Biotherm (L'Oréal)
  • Laboratoires de Biarritz
  • Lancaster Beauty (Coty group)
  • Ultra Violette
  • Garancia Laboratoire
  • The Ordinary
  • Expanscience Mustela Laboratoires

List of charts presented in this market study

  • World sunscreen market
  • Sales of suncare products in supermarkets
  • Sales of suncare products in pharmacies
  • Number of foreign visitors
  • Sunscreen selection criteria
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Latest news

"The potential of dermocosmetics is immense", says L'Oréal - 11/05/2023
  • One in four people has a skin problem.
  • After the age of 60, it affects one in two.
  • L'Oréal's dermocosmetics division posted sales of 5 billion euros, with growth of 22%.
  • The dermocosmetics segment represents 8% of the global beauty market, compared with 5% a few years ago.
  • L'Oréal's growth last year was two and a half times faster than the market.
  • La Roche-Posay and CeraVe are brands with sales of over €1 billion.
Johnson & Johnson values its products at over $40 billion - 25/04/2023
  • Kenvue: new company resulting from the spin-off of Johnson & Johnson's (J & J) hygiene, beauty and consumer health division
  • J & J to own approximately 92% of Kenvue after IPO
  • Kenvue sales (fiscal year ending January 1): nearly $15 billion
  • Kenvue: over 22,000 employees, 25 manufacturing sites, operations in over 165 countries.
Pierre Fabre successfully returns to growth - 16/03/2023
  • Group sales 2.7 in 2022
  • The pharmaceuticals division (oncology) accounts for 45% of the Group's total sales (1.2 billion euros)
  • Dermo-cosmetics accounts for 55% of sales (1.4 billion euros, up +11.7%).
  • Avène, which accounts for 60% of sales in this sector, is set to break the billion euro barrier for the first time this year
  • Number 1 in dermo-cosmetics in France by 2022, with a 20.2% market share (Avène, Ducray, Klorane, A-Derma, R.Furterer brands)
  • Number 2 in Europe in 2022 with 11.4% market share - Global dermo-cosmetics market size: 20 billion euros
La Roche-Posay wants to grow by relying on dermatologists. - 02/01/2023
  • Leader in L'Oréal's active cosmetics division
  • Strong organic growth for several years
  • Leader in dermo-cosmetics brands
  • 100 clinical studies by 2022
  • Two billion people worldwide suffer from skin problems
  • The L'Oréal group's cosmetics division achieved sales of €3.9 billion in 2021
  • In China, it will launch a premium regenerative medicine range in a year's time

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Johnson & Johnson
La Roche-Posay
Eau Thermale d'Avène (Pierre Fabre Groupe)
Biotherm (L'Oréal)
Laboratoires de Biarritz
Lancaster Beauty (Coty group)
Ultra Violette
Garancia Laboratoire
The Ordinary
Expanscience Mustela Laboratoires

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the sun cream market | France

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