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Summary of our market study
The total French market for hair removal is estimated at 1.6 billion euros half that of beauty salonsthe market for permanent hair removal is estimated at 250 million euros.
The permanent hair removal market encompasses hair removal from various parts of the body, such as the face, legs, underarms and pubic area, and laser hair removal.
Theglobal marketfor permanent hair removal is estimated at nearly1.1 billion
The permanent hair removal market is experiencing significant growth among both men and women.
Laser hair removal is the fastest-growing method, with an annual growth rate of around 20%.
Laser hair removal is the most widespread technique and is experiencing strong growth.
Another long-term hair removal method, pulsed light, is also on the market, but is not as widely adopted.
Several sessions are generally required to achieve the desired result.
Market players in permanent hair removal solutions
- Among the leading brands, Cynosure and Candela are important names, recognized for their advanced laser technologies. Cynosure offers a range of devices, including the Elite+™ and Vectus®, renowned for their hair-reduction efficacy for different skin types and tones. Candela, with its GentleMax Pro® system, combines the power of two lasers to effectively target hair follicles while ensuring patient comfort.
- Intense pulsed light innovators:
Companies like Lumenis and Alma Lasers have pioneered sophisticated Intense Pulsed Light (IPL) systems. Lumenis' M22™ platform, for example, is designed to be a versatile tool for hair removal and other skin treatments. Alma Lasers' Soprano ICE uses a diode laser combined with pulsed light, offering a suite of treatment options for hair removal that aims to be virtually painless.
- Champions of affordability:
Tria Beauty and Philips have launched devices for home use.
- Tria Beauty's 4X hair removal laser is one of the first laser hair removal devices to be FDA-approved for home use.
- Philips, with its Lumea range, uses the IPL
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
Hair removal can be done on several parts of the body:
- On the face
- On the legs
- Underarms
- On the pubic area
1.2 Marché mondial
Le marché mondial de l'épilation définitive devrait passer de près de *** millions $US en **** à plus de **** millions $US en ****, et est estimé à près de *,* milliard $US en ****. Sur la période, la croissance sera surtout portée par la croissance de l'épilation laser qui passera de ...
1.3 Marché national
Le marché de l'épilation définitive se situe sur le marché de l'esthétique. Il est donc intéressant d'observer l'évolution de la taille de marché des instituts de beauté sur la décennie écoulée.
Le code NAF correspondant est le **.**B - Soins de beauté, qui inclut ...
1.4 L'effet de la Covid-19
En ****, les instituts de beauté n'avaient pas d'autre choix que de fermer leur établissement du ** mars au ** mai, puis du ** octobre au ** novembre ****, et enfin du * avril au ** mai ****. Ainsi, sur plus d'un an d'exercice, les instituts de beauté ont du renoncer à environ * mois de chiffre d'affaires. Cette perte nette est ...
2 Analysis of the demand
2.1 Évolution des habitudes épilatoires
L'épilation est une pratique majoritairement féminine, en raison de la perpétuation de stéréotypes de genre associant la féminité à une peau glabre et la masculinité à une forte pilosité. Toutefois, d'un côté, de plus en plus d'hommes n'hésitent plus à y avoir recours, et de l'autre, ...
2.2 Les poils, un facteur de gêne
Que ce soit pour les hommes ou pour les femmes, les poils peuvent être associés à la saleté ou au dégoût. Dès lors, l'épilation, au-delà de l'aspect séduction, est gage de propreté et d'entretien de son corps. Toutefois, pour des raisons sociales ou intimes, de nombreuses ...
2.3 Le facteur de l'âge
Le besoin de s'épiler est souvent ressenti au moment de la puberté. Toutefois, il a tendance à s'atténuer avec l'âge. Sur le graphique présenté ci-dessous, on constate que la génération la plus gênée par ses poils est celle des Milleniaux, les **-** ans. Ils ...
2.4 L'épilation définitive en institut de beauté ou auprès d'un dermatologue
Les clients des instituts de beauté sont majoritairement des femmes. En effet, à travers un sondage YouGov datant de ****, on constate que **% des femmes avaient déjà eu l'occasion de se rendre dans un institut de beauté. Quand on posait la même question aux hommes, ce chiffre descendait à **%. Si on agrège ...
3 Market structure
3.1 Cartographie des professionnels du secteur
Les dermatologues
Les dermatologues sont inégalement répartis sur le territoire national. En ****, ils étaient au total **** en France, soit *,* dermatologues pour *** *** habitants. Les densités les plus élevées se trouvent en Île-de-France et en région PACA, tandis que le Limousin et la Picardie sont les moins pourvus ...
3.2 Progression de la franchise
De manière générale, le marché de la beauté connait une augmentation du nombre d'établissements franchisés. Sur le marché de l'épilation IPL, cette tendance est structurée par des enseignes hyperspécialisées. C'est le cas notamment de Dépil'Tech. Ses principaux concurrents sont Radical'Epil et ...
4 Analysis of the offer
4.1 Laser VS IPL
Pour bien comprendre la diversité de l'offre en terme d'épilation définitive, il convient de commencer par détailler les différences entre la méthode laser et la méthode IPL.
Source: ****
4.2 Prix de l'épilation laser par technique
De manière plus précise, nous présentons les prix pratiqués par les esthéticiens selon les différentes opérations.
Source: ****
4.3 Évolution des prix
Les prix à la consommation des soins de beauté augmentent de façon ininterrompue depuis de nombreuses années. Les prix ont ainsi cru de **% de **** à ****. Cette dynamique de hausse des prix s'accompagne d'une certaine premiumisation pour ce qui est de l'épilation définitive. Étant donné les risques que présentent ...
4.4 Tendances de l'offre
La spécialisation
Pour les instituts de beauté, la spécialisation apparaît comme une stratégie de différenciation efficace face aux géants généralistes. De fait, les leaders du marché de l'épilation définitive se concentrent sur ce coeur d'activité.
Les instituts Pyrène ont par ...
5 Regulation
5.1 Une règlementation en pleine révision
L'article * de l’arrêté du * janvier **** dispose que l'épilation à la lumière pulsée ou au laser ne peut être réalisée que par un médecin. Les non-médecins, comme les infirmiers ou les esthéticiennes, étaient ainsi condamnés pour exercice illégal de la ...
6 Positioning of the actors
6.1 Segmentation
- BodyMinute
- Dépil Tech
- Eurofeedback
- Pyrène
- Lazeo
- Clinique des Champs Elysées
- Clinique des Champs Elysées
- Arthestic
- Celestetic
- Centre Marceau
- Épilations Expert
- Epilium & Skin
- Esthetic Center (Novi Groupe)
- Guinot
- Laselis
- Laservelours
- Laz Esthic
- Skincareagency
- Ulike
- LS Wellness Solutions
List of charts presented in this market study
- Évolution de la taille de marché de l'épilation définitive par type d'opération
- Décomposition du chiffre d'affaires sur le marché de l'esthétique
- French beauty salon market size (sum of two NAF codes)
- Marché de l'épilation
- Monthly sales index for hairdressing and beauty care activities (code 96.02)
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Latest news
Intense pulsed light hair removal specialist Ulike comes to Europe! - 08/10/2023
- Ulike is a Chinese group, founded in 2013.
- It markets premium technology via omnichannel distribution, including selective perfumery and department stores.
- The group is gradually entering the European market from its headquarters in Paris.
- Its products include a brand dedicated to semi-definitive hair removal by pulsed light.
- The technology has been patented for over 10 years.
- Ulike markets two models of Intense Pulsed Light machines: Air 2 (309 euros) and Air 3 (339 euros, to be released in late 2022).
- Having tested its business model in Asia and the United States, Ulike plans to apply it in Europe too.
- The target consumer is a woman, aged 35 and over, belonging to the CSP+ category.
- from 2024, Ulike plans to sign several distribution contracts in France.
- The Ulike group also plans to launch Gemo, its anti-aging machine using radiofrequency technology. Prices range from €1,300 to €1,800.
Aesthetic medicine: Blackstone bets on Lazeo to create a European heavyweight - 06/07/2023
- The Lazeo network currently comprises 140 aesthetic medicine centers, making it the largest in Europe.
- Lazeo plans to expand internationally with the help of investor Blackstone, which has acquired a 49.9% stake.
- The Lazeo network currently has 800 employees and hopes to reach 500,000 customers by 2023, up from 300,000 in 2022.
- A Lazeo center represents an average investment of 650,000 euros for the technical platform, and 250,000 euros for the lease and fittings.
- Sales of 71 million (with a forecast of 100 million this year).
- Currently, Lazeo has only 5 centers in Belgium and one in Germany
- The aim is to have 400 centers of its own by 2027, mainly in France and Northern Europe.
Body Minute relaunches its activities - 10/02/2023
- to date, there are 500 Body Minute institutes, located in France, Belgium, Luxembourg and Switzerland.
- Since 2020, an average of 20 institutes have been opened each year.
- The brand plans to return to its previous opening rate of 30 to 40 new institutes a year.
- At present, body minute has 487 institutes in France.
- There are 13 "Hair Minute" spaces and 150 "Nail Minute" spaces.
- The network plans to open a further 100 institutes in France, Belgium, Luxembourg and Switzerland.
- The franchise was founded by Jean-Christophe David.
Skin care agency: a unique concept. - 12/11/2022
- The aesthetic medicine sector has been recording a growth rate of over 10% per year for more than 10 years.
- In 2019, the aesthetic medicine sector represented a market worth 10.9 billion euros worldwide.
- More than half of all women are considering aesthetic medicine, and over 20% of aesthetic medicine procedures are driven by selfies.
- In 2021, Vanessa and Stéphane Marrapodi decided to invest in this sector.
- Their concept, the Skincare Agency, is located in a 300 m2 Haussmann apartment near the Champs-Élysées.
- SKINCARE AGENCY is a team of experienced doctors, nurses, aesthetic medicine assistants and beauticians.
- The company's latest investment in 2022 was the acquisition of the Artas robot, a technology that enables pain-free hair transplants.
- SKINCARE AGENCY's team of medical experts includes two aesthetic physicians, a dermatologist, an osteopathopathe specialized in post-op cosmetic surgery, and a morphologist-nutritionist with a diploma in laser techniques.
Opening of 15 Esthetic Center centers - 18/04/2022
- Esthetic Center has 180 beauty salons.
- They have 120 entrepreneurs in their network.
- The aim is to open 15 new Esthetic Center centers during the year.
Body'minute modernizes its image. - 05/04/2022
- Body'minute has 450 institutes in France.
- With the addition of 50 institutes in Belgium, Luxembourg and Switzerland.
- Body'minute generated sales of 103.7 million euros in 2020.
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the permanent hair removal market | France
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