Summary of our market study

The permanent hair removal market encompasses the elimination of hair on various body parts such as the face, legs, underarms, and pubic area, with laser and pulsed light as the primary technologies used. The laser hair removal method is the most dominant and fastest-growing segment, boasting a compound annual growth rate (CAGR) of 22.64% starting from 2020. Market demand covers both males and females, though it is recommended for individuals to commence treatments post reaching 18 years of age. The process is categorized based on different "zones" due to varying hair removal durations and requires multiple sessions to achieve long-lasting results, which is why it's also termed "long-term hair removal.".

Permanent Hair Removal Market Trends and Dynamics

The permanent hair removal market is witnessing significant growth and is characterized by a rising demand for aesthetic procedures among both men and women. This demand is driven by the desire for hair-free skin without the inconvenience of recurring traditional hair removal methods. Permanent hair removal is popular across various body parts, including the face, legs, underarms, and pubic area, and such treatments are typically categorized based on different body zones, taking into account the duration and complexity of the hair removal process.

Within this market, laser hair removal is the most prevalent technique and is experiencing robust growth. This indicates a substantial increase in consumer preference for laser treatments over other hair removal options. Another method of long-term hair removal, pulsed light, is also present in the market, but it is not as widely adopted as laser-based procedures.

The general consensus is that it is preferable for individuals to complete their physiological development before undergoing such procedures. While both men and women are consumers of permanent hair removal services, the demand trends within these demographic segments may differ, with potentially distinct market preferences and attitudes toward permanent versus long-term hair removal solutions.

Businesses operating within this space are likely adapting their services and marketing strategies to cater to these diverse needs and capitalize on the growing market opportunities. As several sessions are generally required to achieve the desired outcome, the permanent hair removal industry is not only growing in terms of first-time clients but also benefits from repeat business, contributing to its sustained growth and the need for providers to maintain high-quality standards and customer satisfaction throughout the treatment process.

Key Players in the Expanding Universe of Permanent Hair Removal Solutions 

In the dynamic market of permanent hair removal, several notable companies have established themselves as leading forces, setting industry standards and pushing the boundaries of technology. With the growing trend toward non-invasive aesthetic procedures, these market leaders have strategically positioned themselves to cater to the increasing demand for effective and long-term solutions for hair removal.

  • Laser-Based Hair Removal Leaders :

Among the leading brands, Cynosure and Candela are prominent names that have gained recognition for their advanced laser technologies. Cynosure offers a range of devices, including the Elite+™ and Vectus®, which are known for their effectiveness in hair reduction for various skin types and tones. Candela, with its GentleMax Pro® system, combines the power of two lasers to effectively target hair follicles while ensuring patient comfort.

  • Pulsed Light Innovators:

Companies like Lumenis and Alma Lasers have pioneered sophisticated Intense Pulsed Light (IPL) systems. Lumenis' M22™ platform, for example, is designed to be a versatile tool for hair removal and other skin treatments, highlighting the company's commitment to multi-application devices. Alma Lasers' Soprano ICE utilizes a diode laser combined with IPL, providing a suite of treatment options for hair removal that aims to be virtually painless.

  • Accessibility Champions :

Not all players in the market focus solely on professional clinic settings. Companies such as Tria Beauty and Philips have introduced devices for at-home use, making permanent hair removal more accessible to a wider audience.

  • Tria Beauty's Hair Removal Laser 4X is one of the first FDA-cleared laser hair removal devices for home use, bringing professional-grade technology into consumers' homes.
  • Philips, with its Lumea range, employs IPL technology adapted for safe and effective consumer use, expanding the market's reach beyond the clinic.

 

  • Specialist Entrants and Niche Market Innovators

Some market participants have carved out specific niches, focusing on particular aspects of hair removal technology or segments of the market. These specialist firms are instrumental in advancing the field and addressing unique consumer needs through innovative approaches and specialized products.

  • Partnerships and Collaborations :

As the industry continues to evolve, strategic partnerships and collaborations among the major players and emerging companies are becoming increasingly common. These alliances aim to leverage combined expertise, expand market presence, and enhance technology offerings to better serve the diverse needs of customers.

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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

Permanent hair removal is the permanent removal of hair from any part of the male or female body.
Hair removal can be done on several parts of the body:
  • On the face
  • On the legs
  • Underarms
  • On the pubic area
Each part of the body is classified according to "zones", as they may have a longer or shorter removal process. There are two types of permanent hair removal: laser and pulsed light. Of these two, the most common is the laser, and it is also the one with the highest market growth, with a CARG of 22.64%. In both cases, it takes several sessions before the hair bulb is completely eliminated. For this reason, this type of hair removal is also called "long-term hair removal", because it takes several sessions before it is permanent.permanent hair removal concerns both men and women, but there is an age constraint: it is preferable to wait until the subject is 18 years old to begin the practice.

1.2 Marché mondial

Le marché mondial de l'épilation définitive devrait passer de près de *** millions $US en **** à plus de **** millions $US en ****, et est estimé à près de *,* milliard $US en ****. Sur la période, la croissance sera surtout portée par la croissance de l'épilation laser qui passera de ...

1.3 Marché national

Le marché de l'épilation définitive se situe sur le marché de l'esthétique. Il est donc intéressant d'observer l'évolution de la taille de marché des instituts de beauté sur la décennie écoulée.

Le code NAF correspondant est le **.**B - Soins de beauté, qui inclut ...

1.4 L'effet de la Covid-19

En ****, les instituts de beauté n'avaient pas d'autre choix que de fermer leur établissement du ** mars au ** mai, puis du ** octobre au ** novembre ****, et enfin du * avril au ** mai ****. Ainsi, sur plus d'un an d'exercice, les instituts de beauté ont du renoncer à environ * mois de chiffre d'affaires. Cette perte nette est ...

2 Analysis of the demand

2.1 Évolution des habitudes épilatoires

L'épilation est une pratique majoritairement féminine, en raison de la perpétuation de stéréotypes de genre associant la féminité à une peau glabre et la masculinité à une forte pilosité. Toutefois, d'un côté, de plus en plus d'hommes n'hésitent plus à y avoir recours, et de l'autre, ...

2.2 Les poils, un facteur de gêne

Que ce soit pour les hommes ou pour les femmes, les poils peuvent être associés à la saleté ou au dégoût. Dès lors, l'épilation, au-delà de l'aspect séduction, est gage de propreté et d'entretien de son corps. Toutefois, pour des raisons sociales ou intimes, de nombreuses ...

2.3 Le facteur de l'âge

Le besoin de s'épiler est souvent ressenti au moment de la puberté. Toutefois, il a tendance à s'atténuer avec l'âge. Sur le graphique présenté ci-dessous, on constate que la génération la plus gênée par ses poils est celle des Milleniaux, les **-** ans. Ils ...

2.4 L'épilation définitive en institut de beauté ou auprès d'un dermatologue

Les clients des instituts de beauté sont majoritairement des femmes. En effet, à travers un sondage YouGov datant de ****, on constate que **% des femmes avaient déjà eu l'occasion de se rendre dans un institut de beauté. Quand on posait la même question aux hommes, ce chiffre descendait à **%. Si on agrège ...

3 Market structure

3.1 Cartographie des professionnels du secteur

Les dermatologues

Les dermatologues sont inégalement répartis sur le territoire national. En ****, ils étaient au total **** en France, soit *,* dermatologues pour *** *** habitants. Les densités les plus élevées se trouvent en Île-de-France et en région PACA, tandis que le Limousin et la Picardie sont les moins pourvus ...

3.2 Progression de la franchise

De manière générale, le marché de la beauté connait une augmentation du nombre d'établissements franchisés. Sur le marché de l'épilation IPL, cette tendance est structurée par des enseignes hyperspécialisées. C'est le cas notamment de Dépil'Tech. Ses principaux concurrents sont Radical'Epil et ...

4 Analysis of the offer

4.1 Laser VS IPL

Pour bien comprendre la diversité de l'offre en terme d'épilation définitive, il convient de commencer par détailler les différences entre la méthode laser et la méthode IPL.

Source: ****

4.2 Prix de l'épilation laser par technique

De manière plus précise, nous présentons les prix pratiqués par les esthéticiens selon les différentes opérations.

Source: ****

4.3 Évolution des prix

Les prix à la consommation des soins de beauté augmentent de façon ininterrompue depuis de nombreuses années. Les prix ont ainsi cru de **% de **** à ****. Cette dynamique de hausse des prix s'accompagne d'une certaine premiumisation pour ce qui est de l'épilation définitive. Étant donné les risques que présentent ...

4.4 Tendances de l'offre

La spécialisation

Pour les instituts de beauté, la spécialisation apparaît comme une stratégie de différenciation efficace face aux géants généralistes. De fait, les leaders du marché de l'épilation définitive se concentrent sur ce coeur d'activité. 

Les instituts Pyrène ont par ...

5 Regulation

5.1 Une règlementation en pleine révision

L'article * de l’arrêté du * janvier **** dispose que l'épilation à la lumière pulsée ou au laser ne peut être réalisée que par un médecin. Les non-médecins, comme les infirmiers ou les esthéticiennes, étaient ainsi condamnés pour exercice illégal de la ...

6 Positioning of the actors

6.1 Segmentation

  • BODY MINUTE (franchise)
  • Depil’tech
  • Eurofeedback
  • Pyrène
  • Lazeo
  • Clinique des Champs Elysées
  • Clinique des Champs Elysées
  • Arthestic
  • Celestetic
  • Centre Marceau
  • Épilations Expert
  • Epilium & Skin
  • Esthetic Center (Novi Groupe)
  • Guinot Institut
  • Laselis
  • Laservelours
  • Laz Esthic
  • Skincareagency
  • Ulike
  • LS Wellness Solutions

List of charts presented in this market study

  • Évolution de la taille de marché de l'épilation définitive par type d'opération
  • Décomposition du chiffre d'affaires sur le marché de l'esthétique
  • French beauty salon market size (sum of two NAF codes)
  • Marché de l'épilation
  • Monthly sales index for hairdressing and beauty care activities (code 96.02)
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Latest news

Intense pulsed light hair removal specialist Ulike comes to Europe! - 08/10/2023
  • Ulike is a Chinese group, founded in 2013.
  • It markets premium technology via omnichannel distribution, including selective perfumery and department stores.
  • The group is gradually entering the European market from its headquarters in Paris.
  • Its products include a brand dedicated to semi-definitive hair removal by pulsed light.
  • The technology has been patented for over 10 years.
  • Ulike markets two models of Intense Pulsed Light machines: Air 2 (309 euros) and Air 3 (339 euros, to be released in late 2022).
  • Having tested its business model in Asia and the United States, Ulike plans to apply it in Europe too.
  • The target consumer is a woman, aged 35 and over, belonging to the CSP+ category.
  • from 2024, Ulike plans to sign several distribution contracts in France.
  • The Ulike group also plans to launch Gemo, its anti-aging machine using radiofrequency technology. Prices range from €1,300 to €1,800.
Aesthetic medicine: Blackstone bets on Lazeo to create a European heavyweight - 06/07/2023
  • The Lazeo network currently comprises 140 aesthetic medicine centers, making it the largest in Europe.
  • Lazeo plans to expand internationally with the help of investor Blackstone, which has acquired a 49.9% stake.
  • The Lazeo network currently has 800 employees and hopes to reach 500,000 customers by 2023, up from 300,000 in 2022.
  • A Lazeo center represents an average investment of 650,000 euros for the technical platform, and 250,000 euros for the lease and fittings.
  • Sales of 71 million (with a forecast of 100 million this year).
  • Currently, Lazeo has only 5 centers in Belgium and one in Germany
  • The aim is to have 400 centers of its own by 2027, mainly in France and Northern Europe.
Body Minute relaunches its activities - 10/02/2023
  • to date, there are 500 Body Minute institutes, located in France, Belgium, Luxembourg and Switzerland.
  • Since 2020, an average of 20 institutes have been opened each year.
  • The brand plans to return to its previous opening rate of 30 to 40 new institutes a year.
  • At present, body minute has 487 institutes in France.
  • There are 13 "Hair Minute" spaces and 150 "Nail Minute" spaces.
  • The network plans to open a further 100 institutes in France, Belgium, Luxembourg and Switzerland.
  • The franchise was founded by Jean-Christophe David.
Skin care agency: a unique concept. - 12/11/2022
  • The aesthetic medicine sector has been recording a growth rate of over 10% per year for more than 10 years.
  • In 2019, the aesthetic medicine sector represented a market worth 10.9 billion euros worldwide.
  • More than half of all women are considering aesthetic medicine, and over 20% of aesthetic medicine procedures are driven by selfies.
  • In 2021, Vanessa and Stéphane Marrapodi decided to invest in this sector.
  • Their concept, the Skincare Agency, is located in a 300 m2 Haussmann apartment near the Champs-Élysées.
  • SKINCARE AGENCY is a team of experienced doctors, nurses, aesthetic medicine assistants and beauticians.
  • The company's latest investment in 2022 was the acquisition of the Artas robot, a technology that enables pain-free hair transplants.
  • SKINCARE AGENCY's team of medical experts includes two aesthetic physicians, a dermatologist, an osteopathopathe specialized in post-op cosmetic surgery, and a morphologist-nutritionist with a diploma in laser techniques.
Opening of 15 Esthetic Center centers - 18/04/2022
  • Esthetic Center has 180 beauty salons.
  • They have 120 entrepreneurs in their network.
  • The aim is to open 15 new Esthetic Center centers during the year.
Body'minute modernizes its image. - 05/04/2022
  • Body'minute has 450 institutes in France.
  • With the addition of 50 institutes in Belgium, Luxembourg and Switzerland.
  • Body'minute generated sales of 103.7 million euros in 2020.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

BODY MINUTE (franchise)
Depil’tech
Eurofeedback
Pyrène
Lazeo
Clinique des Champs Elysées
Arthestic
Celestetic
Centre Marceau
Épilations Expert
Epilium & Skin

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