The hairdressing market - France

Hairdressers perform a variety of hygienic and aesthetic hair care operations, either in a salon or directly at the customer's home. This may involve cutting, coloring, perming... However, salons are tending to develop more and more ancillary activities, detailed in this study, such as the sale of beauty products and accessories. In France, the market has been experiencing structural growth for a decade, with the exception of 2020, which saw the market hit hard by the health crisis. Indeed, between 2010 and 2019, sales in the sector rose by 26%, before falling radically in 2020 (-18% vs. 2019). The French market had a good year in 2023 and an even better one in 2024, and has exceeded its pre-void level since 2022. What's more,hairdressing is the most consumed of all beauty and well-being services in 2024, with a total budget of €189 devoted to hairdressing per year. Lomen spend an average of €245, compared to €143 for men. Hairdressing market players can be segmented into 3 categories: independent salons, branded salons (such as Franck Provost, Pascal Coste, Dessange, etc.), and home-based or itinerant hairdressers. The latter are increasingly numerous, and compete with salons by offering generally lower prices.Even thoughcurrently concerns only one consumer in 5 more than 60% of those using home hairdressing services were former salon customers.