1.1 Market presentation
Being a hairdresser consists of performing various hygienic and aesthetic care operations on the hair in a hair salon, or directly at the customer's home. It can be a cut, a colouring, a perm... The salons have developed different ancillary activities, in particular the sale of beauty products and accessories .
These are the following several billion euros which are spent every year by the French, and especially French women, in hair salons. However, the sector margins have been weakened in recent years, with increasing competition from home hairdressers. The latter offer cuts at lower average prices.
The training of new hairdressers is also at half mast, with a number of apprentices in sharp decline . Creations and covers have also slowed down.
As a result, hair salons are looking for a new lease of life with the development of barber shop and a ever faster adaptation to fashion phenomena .
1.2 A market undergoing structural change
The hairdressing market in France is currently estimated by the UNEC (***) in *.* billion euros for **** or an average turnover per show of **,*** euros. The activity is a decrease of *.*% compared to **** . [***]
Hair salons are currently experiencing many difficulties since fewer and fewer of them employ people. The number of employer trade ...
2.1 Hairdressing continues to attract mainly women
Client profile and expenses
The Higher Institute of Crafts and Trades uses data from the Kantar World Panel, which establishes the typical profile of a hair salon customer. [***]
**.*% of women reported in **** going to a hair salon with a average annual budget of €***.* or **,**€ per ticket on average. Women are more ...
2.2 Important criteria when choosing a hairdresser
There are a few reasons that determine the choice of clients when it comes to choosing a hairdresser or a hair salon. The most decisive one concerns the price of the services provided (***) [***]
Two other criteria emerge from the study, including the reputation of the show which is decisive for **% of ...
2.3 Hairdressers must adapt to new customer expectations
Fashion and choice
Although the trend either one of the factors that determine client decisions This is also a trend that hairdressers must follow in order to offer expected services. A third of young French women read women's magazines (***) [***]
Hairdressers must therefore follow the different trends as closely as possible to ...
3.1 A sector composed mainly of self-employed people
The hairdressing sector is experiencing a strong growth in self-employment and the micro-entrepreneurship . With the liberalization of the statutes, creating a company has become much easier. Some independent hairdressers (***) not employing employees had to adopt this status for tax and administrative reasons.
On the other hand, the number of employees is ...
3.2 Hairdressers are relatively more concentrated in certain regions
The regions Hauts-de-France and Île-de-France are those where hair salons are the most numerous in terms of the number of inhabitants in the region. Conversely, the Corsica and the Normandy have only one hairdressing salon for *,*** and *,*** inhabitants respectively. [***]
4.1 A multitude of services offered by hair salons
A wide range of services is offered by hair salons, especially for women. Prices generally vary according to the service and between the regions where it is provided (***). [***]
Men generally spend less than women when they visit a hair salon, with an average ticket of **.* euros compared to **.* euros for women ...
4.2 Home hairdressing continues to gain ground
The profession of hairdresser has gradually evolved with the creation of the status of car and micro-entrepreneur in ****. More and more hairdressers have chosen to set up as home hairdressers rather than as hairdressers in a salon (***). Today, home hairdressing represents **% of the sector's activity. [***]
Setting up as a home ...
5.1 Current regulations
Legal Start lists all the conditions necessary for installation as a hairdresser. First of all, you need to have a professional qualification sufficient to be able to practice the profession:
Hold a professional certificate or master's degree in hairdressing A professional certification diploma directly related to the hairdressing field ...
6.1 Segmentation of actors
- Dessange International
- Valessio - Coiffeur Paris
- Camilia Coiffure
- La Kage
- Gizzly Barber Shop
- The Haircut
- Viadom Coiffure
- Domicile Beauté
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