Content of the study:
The cheese market and cheese dairies - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

The cheese market in France can be segmented into two main categories:

  • Natural cheese, made from natural, fresh and high quality ingredients;
  • Processed cheese, made from natural cheese to which emulsifiers (two insoluble liquids), sodium citrate, calcium phosphate, sorbic acid (preservative), enzymes, etc. are added.sodium citrate, calcium phosphate, enzymes, vitamin D3, milk fat, extra salt, saturated vegetable oils, whey and artificial food coloring are added.

Processed cheese has a longer shelf life than natural cheese in cheese shops and supermarkets. With nearly 400 types listed, France is the country of cheese par excellence in the world.

Cheese manufacturing is a concentrated sector dominated by a handful of players, such as Bel or Entremont for example (1/3 of the French cheese market). The other major players in the market are either family-owned groups (Bongrain specializing in milk processing), cooperative groups, or dairy producers such as Lactalis.

The French are among the leading consumers of cheese in the world with more than 25 kg/inhabitant per year. The development of mass distribution to the detriment of local shops has weakened the artisanal products sold in local cheese factories and the majority of the cheese marketed is now industrially produced. This has favored the emergence of new players such as Carrefour in the distribution and production of private label cheese. The harmonization of sanitary rules imposed by Brussels is also a boon for industrial cheese.

In terms of foreign trade, the French trade balance is positive, the Hexagon exports in 2021 1.6 times more than it imports cheese. Its main export customers are Germany with 23% of total French exports, then Belgium (14%) and the United Kingdom (8%).

However, the volatility of world prices for industrial dairy products weakens the profitability of manufacturers: to counter these economic hazards and gain market share manufacturers rely on innovation (new formats, packaging) and communication (huge advertising budgets).

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

Reviews (2)

The sports distribution market - France

Publicado en 19/09/2021 by Geoffroy Boucheteil

Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels


Businesscoot Response:

Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The sports distribution market - France

Publicado en 17/02/2021 by Pascal MONTALI

I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!


Businesscoot Response:

Hello Pascal, Thank you for your feedback.

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