Content of the study:MARKET OVERVIEW
1.1 Definition and presentation
Cheese is a milk-based culinary preparation widely consumed throughout the world. Cheese can be added to a variety of dishes, as a starter or main course, or eaten on its own before dessert. There are countless varieties of cheese, depending on the type of milk used, the fermentation method, the type of cheese (soft or hard, etc.) and the country of origin.
Worldwide, the leading customer market for cheese consumption is the United States. They are followed by France, Germany, Russia, Brazil and Italy. However, a comparison of sales figures shows that Western Europe is the world's leading market. Growth is also on the cards in most European Union countries, where cheese consumption is up slightly.
In Spain, fresh cheese consumption stands out in particular, with over 102 million kilos consumed in the country in 2020. Semi-cooked cheese comes second with 92.13 million kilos, followed by processed cheese (43.27). Far from having suffered from the health crisis in 2020 and 2021, cheese sales in the Iberian Peninsula grew over the period thanks to the maintenance of the main cheese distribution channels: supermarkets, hard-discounts and hypermarkets.
1.2 The global cheese market
The global cheese market has been valued at US$** billion in ****, and is expected to reach around US$*** billion by ****, at an annual growth rate of *.*%. Innovations in the sector, often driven by major groups such as Lactalis, Savencia and Nestlé, are driving market growth.
World cheese market value World, ****-****, ...
1.3 The domestic market
Cheese represents **.*% of the total volume of dairy products, and **.*% of the value of this market. In ****, the cheese market was valued at *.* billion euros. Most cheese purchases are made at the end of the year, during the festive season.
Monthly cheese market in Spain Spain, ****, in millions of euros Source: ...
1.4 Foreign trade in cheese
Foreign trade in cheese is on an upward trend, despite a slight downturn in **** due to the pandemic. Information on international trade in cheese can be found under UN Comtrade code ****: Cheese and curd .
International trade in cheese and curd Spain, **** - ****, in millions of euros and in % Source: ****
The chart ...
1.5 The impact of the health crisis on the cheese market
The Covid-** crisis had a positive impact on cheese consumption in Spain. As restaurants and bars closed their doors, Spaniards turned to home cooking. As a result, more and more Spaniards consumed cheese, either as an accompaniment to meals or in their own kitchens.
The return to normal in **** saw a ...
DEMAND ANALYSIS
2.1 Trends in cheese consumption in Spain
On average, Spanish households spend *.**% of their food and beverage budget on cheese, implying an approximate per capita expenditure of **.** euros per person per year. While total cheese consumption in the country is generally in the region of *** million kg per year, as mentioned above, consumption is set to rise considerably ...
2.2 Typology of cheeses consumed by Spaniards
Fresh cheeses take center stage
Nearly a third of the cheeses consumed by Spaniards are fresh cheeses (***).
Breakdown of cheeses by consumption Spain, ****, in Source: ****
2.3 Cheese consumers
It's difficult to establish a typical cheese consumer profile in Spain. Nevertheless, it would appear that households with children (***), where the person responsible for purchases is aged between ** and **, are the biggest consumers.
Cheese purchases and consumption increase almost linearly with age, with people under ** consuming an average of *.* kg of ...
2.4 The popularity of certain cheeses is growing
The reign of Manchego
La Mancha is home to the largest number of cheese factories in the world. More than *** farms in the region breed and raise Manchego ewes, while ** companies produce Manchego cheese from this milk. Production is rising to meet demand, and **** saw a record **.* million kg produced.
While ...
MARKET STRUCTURE
3.1 Cheese value chain
The cheese-making process can be summarized as follows:
Once matured, the cheese is packaged, transported and distributed to the consumer. Some cheese is sold to the catering trade, some to supermarkets and traditional distribution channels, and a small proportion is supplied directly to consumers by producers. The production stages vary between ...
3.2 Production
Cheese production depends on milk production, part of which forms the basis for the manufacture of this foodstuff. Milk production is divided into * main sectors: cattle, sheep and goats.
In Spain, cow's milk production is concentrated in the south of the country, with Andalusia accounting for *** thousand tonnes of cow's milk ...
3.3 Distribution channels
Supermarkets and self-service outlets are the preferred distribution channel for cheese purchases. They account for over half of all cheese sold by volume. They are followed by discount stores (***).
Breakdown of sales volumes by distribution channel Spain, ****, in Source: ****
While cheese dairies occupy a small share of cheese distribution in terms ...
OFFER ANALYSIS
4.1 The different cheeses found in Spain
There is a huge variety of cheeses in Spain (***) in Spain. The PDOs include * cow's milk cheeses, * goat's milk cheeses, * ewe's milk cheeses and * mixed milk cheeses.
Source: ****
4.2 Average applied prices
Average prices in the cheese sector are directly linked to production prices for dairy products. The latter have been rising steadily since ****, with a peak in ****, due to the energy crisis and shortage of resources.
Monthly variations in producer prices for dairy products Spain, **** - ****, in Source: ****
In ****, the average price ...
4.3 Supply trends: organic, lactose-free and plant-based alternatives
The rise of organic cheeses in national consumption
In ****, around **,*** tonnes of raw organic milk were produced (***).
Ready-made cheese and lactose-free cheese
Genetic studies have shown that Europe is divided in two when it comes to the prevalence of lactose intolerance. Since prehistoric times, populations in the north of the continent ...
REGULATIONS
5.1 Cheese appellation regulations
Protected Designation of Origin (***):
Agri-food PDOs are protected at European level by:
Parliament Regulation (***) No. ****/**** of November **, **** on quality schemes for agricultural products and foodstuffs. Commission Implementing Regulation (***) No ****/**** of the European Parliament and of the Council on quality schemes for agricultural products and foodstuffs.
Protected Geographical Indication (***):
Agri-food PGIs are ...
POSITIONING THE PLAYERS
6.1 Segmentation
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Reviews (2)
The sports distribution market - France
Publicado en 19/09/2021 by Geoffroy Boucheteil
Interesting remarks on the impact of digitalization, major sporting events and consumer behaviors on market growth. The classification of the various distribution players allows us to see more clearly the various distribution channels
Businesscoot Response:
Hello Geoffroy, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.
The sports distribution market - France
Publicado en 17/02/2021 by Pascal MONTALI
I congratulate the Businesscoot team for offering everyone accessible, useful and exploitable market research to lay the "foundations" of a strategy for setting up and/or developing a company, a brand, a product... without being drowned by data!
Businesscoot Response:
Hello Pascal, Thank you for your feedback.
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