1.1 Definition and scope of study
The bakery-pastry shop is a convenience store offering a wide range of products such as bread, pastries, cakes, sometimes even sandwiches and cold or hot drinks.
Bakery products, especially bread, occupy a central place in Spanish gastronomic traditions. Despite changes in consumption patterns, which have led to a decrease in bread consumption over the years, bread remains a key food in Spain.
In spite of this traditional anchoring, bakeries and pastry shops also need to reinvent themselves and expand their offer to meet the new expectations of consumers: new diets and lifestyles are moving towards wholemeal bread or gluten-free products, for example. It is also a question of maintaining sales in the face of fierce competition from other distribution channels.
There are many different types of players in the bakery and pastry market, divided between industrial and artisanal production. If the artisanal bakery-pastry sector in Spain seems very fragmented with many small neighborhood shops, industrial bakery is, on the contrary, highly concentrated in the hands of a few large groups. Thus, in 2018, 5 companies account for more than 43% of the industrial bakery sector in Spain.[ABC ; QCom]
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