The pizza market - Spain

As of 2020, the Spanish pizza market continues to show growth, with estimates from Euromonitor suggesting it will reach 814 million euros by 2024, reflecting a Compound Annual Growth Rate (CAGR) of 1.9% between 2019 and 2024. Despite the traditional preference for dining out in restaurants, there is a notable increase in the consumption of refrigerated and frozen pizzas, with the customer base for these products growing by 13.5% and 11.6%, respectively. Spaniards, who spend an average of $86 per capita annually on pizza, are frequent consumers of this fast and appreciated dish, with 38.3% indulging once a week or more. Additionally, the market is witnessing demand trends towards healthier options such as organic, vegetarian, and gluten-free pizzas. The delivery segment, dominated by Telepizza and Domino's, remains robust, facilitated by the rise of FoodTech players and delivery platforms. The franchise model, particularly among pizzerias, has surged in Spain, increasing by 53% between 2010 and 2018. Dominant players like Telepizza and Casa Tarradellas continue to lead the market in terms of pure players and manufacturers, respectively, with Telepizza generating 414 million euros in 2018. Regulation by the European Commission and national bodies ensures food safety standards for the industry..Title: Rising Appetite for Pizza: A Deep Dive into Spain's Pizza Market Trends and Consumption The Spanish love affair with pizza is holding strong, with the market reflecting a steady upward trajectory in recent years. The culinary delight, invented in Naples, has found a robust market in Spain, where it caters to diverse palates through various distribution channels such as commercial catering, supermarkets, and collective catering. The Spanish pizza landscape, dominated by a few prominent global brands, particularly in the fast-food sector, shows a higher tendency towards restaurant consumption. However, the convenience of online ordering and home delivery, pushed forward by innovative FoodTech players, has ushered in an increased preference for home consumption, which is further amplified by an expanding array of frozen pizza products. When it comes to global consumption, Spaniards stand among the world's top pizza lovers, with an estimated annual per capita expenditure between $80 and $90. This spending aligns with global trends that correlate pizza consumption with a country's wealth. From a broader perspective, the industry sees dominant pizza consumption in Western Europe and North America, with these regions accounting for a combined 73% of global consumption. Zooming in on Spain, the pizza market has grown by 13.4% over a recent five-year span. Industry analysts project a higher compound annual growth rate from 2019 to 2024, indicating a sustained increase in pizza consumption. In this burgeoning market, Spaniards show a particular preference for refrigerated over frozen pizzas, indicating a growing customer base that has seen significant growth from 2014 to present. Spaniards are not just consuming more pizza; they're doing so more frequently, as evidenced by a sharp rise in very frequent consumers. This indicates an increasing regularity in pizza consumption patterns. In traditional restaurant settings, pizza rides high as the second most popular choice. Meeting the demands of Spanish consumers, pizza checks off major criteria such as speed and ease of consumption, as well as palatability. As health consciousness grows, the market sees a pivot towards specialty offerings like organic, vegetarian, and gluten-free pizzas, with new entrants in the market increasingly focusing on higher-end and transparent practices to stand out. Delving into the market structure, the Spanish pizzeria scene is marked by high concentration, with chains like Telepizza and Domino's commanding a significant number of establishments. Home delivery is a staple in pizza consumption, with these brands being the top choices for food delivery services in Spain. To capitalize on market growth, fast food franchises, especially pizzerias.### Dominant Forces in the Spanish Pizza Landscape In the vibrant and competitive Spanish pizza realm, a handful of key players emerge, each carving out their own slice of the market pie with distinctive strategies and offerings. These are the entities that have risen to prominence, defining taste profiles and dining experiences across Spain. **Telepizza**: Standing tall as a homegrown champion, Telepizza is synonymous with the Spanish pizza experience. Their focus on localization, with a vast presence of outlets, caters to the Spanish penchant for convenience and familiarity. They have successfully ingrained themselves into the local food culture, offering a varied menu suited to the tastes and expectations of their clientele. **Domino's Pizza**: A global juggernaut, Domino's brings international flavors and operational efficiency to the Spanish shores. Their technological edge, especially in the realm of digital ordering and delivery, has positioned them as a forward-thinking competitor in the fast food segment. With a globally recognized brand and a commitment to innovation, Domino's continues to appeal to a tech-savvy and convenience-driven customer base. **Pomodoro**: The zesty newcomer Pomodoro is quickly becoming a name to reckon with, thanks to its smart fusion of Italian culinary tradition with modern dining expectations. Their unique selling proposition includes offering quality pizzas at an affordable price, tapping into the budget-conscious segment without compromising on taste. **Pizza Móvil**: Although details about Pizza Móvil are not elaborate in the text, their implication in the market suggests a local contender that holds its ground amidst international and nationwide chains. These regional heroes often bring an authentic flavor and personalized service that resonates with local pizza aficionados. **Casa Tarradellas**, **Buitoni**, **Dr. Oetker**, **Campofrio**, and **Palacios** represent the segment of frozen and refrigerated pizza manufacturers. Each brand caters to the at-home pizza experience, with Casa Tarradellas and Campofrio being notable for their broad product lines that span beyond pizzas, suggesting a mastery in diverse food processing sectors. Buitoni and Dr. Oetker carry an overarching European identity, with product lines that reflect a continental palate. Palacios, albeit smaller, stands as a testament to home-grown quality, offering Spaniards a slice of their culinary heritage from the comfort of their homes. These titans and up-and-comers of the pizza market not only mirror the evolving dietary patterns and preferences of Spaniards but also shape them. Through a mix of innovation, tradition, and savvy market positioning,

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• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 20/04/2020

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Summary and extracts

List of charts

• Le marché mondial de la Pizza
• Marché Espagnol de la pizza en tant que plat préparé
• Evolution du chiffre d'affaires de la filière Hôtellerie/Restauration en Espagne
• Répartition du chiffre d'affaire de la HORECA en fonction du canal
• Dépenses par tête lors de restauration extérieur en Espagne
• Principales raison d'un repas en extérieur en Espagne
• Part de marché en valeur du segment de la pizza au sein du Marché des plats préparés
• Part de marché en volume du segment de la pizza au sein du Marché des plats préparés
• Consommation par tête de produits préparés "pizza"
• Population végétarienne en Espagne
• Plateformes préférées des Espagnols relativement à la livraison de nourriture
• Les 3 plats préférés des Espagnols lors de commandes de nourriture sur des plateformes
• Evolution du chiffre d'affaires du food-delivery
• Evolution du nombre de franchises en Espagne
• Evolution du chiffre d'affaire de la filière des franchises hôtellerie/fast-food en Espagne
• Evolution de l'IPC des produits "pizza et quiches" en Espagne
• Répartition de la distribution de la pizza en tant que plat préparé
• Prix moyen en €/kg des plats préparés en fonction du canal de distribution

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