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Agriculture

Food

Foodstuffs

The pizza market - Spain

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Spanish

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Study Overview

Pizza originated in Italy, and the modern pizza was invented in Naples. Pizza is made from bread dough and topped with a variety of ingredients (e.g. tomato sauce, cheese, olives, olive oil), enabling it to be baked in the oven. The main distribution channels for pizza are as follows:

Foodservice (restaurants, fast-food chains, sometimes franchises). Hypermarkets and supermarkets Contract catering

The Spanish pizza market appears to be relatively stable. Traditionally, pizzas are eaten outside the home, in restaurants. A few global brands dominate the market in fast-food chains, but the market is more fragmented in full-service restaurants, while consumers are also turning to home consumption. This trend is facilitated by the online catering and delivery sector, but also by a wider range of products such as frozen pizzas. The move towards takeaway or online ordering is also fuelled by the arrival of FoodTech players, which has helped to further stimulate growth in the pizza market and its distributors. The aim of this study is to analyze the entire pizza range and the ways in which it is consumed (fresh, chilled and frozen).

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market overview
- 1.1 Definition and scope of study
- 1.2 The global pizza market
- 1.3 The Spanish market
2. Demand analysis
- 2.1 The HORECA canal
- 2.2 Demand for pizza as a prepared product
- 2.3 Pizza, a product that meets Spanish demand
3. Market structure
- 3.1 Market overview
- 3.2 Home delivery
- 3.3 The franchise
- 3.4 Distribution of pizzas as prepared products
4. Offer analysis
- 4.1 Product overview
- 4.2 Price overview
- 4.3 Production prices
- 4.4 Supply trends
5. Regulations
- 5.1 Regulatory framework