Content of the study

Available languages

MARKET OVERVIEW

1.1 Definition and presentation

The pizza stems from the Italian cuisine, and the modern pizza was invented in Naples. Pizza is made from bread dough and is topped with a range of ingredients (for example tomato sauce, cheese, olives, olive oil) whereby it is baked in an oven. Today, pizza is made and consumed all over the world.

Pizza’s main distribution channels include:

  • Commercial catering (restaurants, fast-food restaurant chains, sometimes as franchise).
  • Hypermarkets and Supermarkets
  • Collective catering

Global pizza consumption amounts to 951 pizzas every second, or 448,000 tons of pizza eaten per year. The biggest consumers of pizzas in aggregate numbers are the Americans, followed by the French and Italians. [Planetoscope]. The UK pizza market is growing; in 2019 pizza was the most purchased item in restaurants, the second most purchased foods in supermarkets, and fourth most popular dinner meal.

In the UK, over 90% of outlets are chains. Players in the fresh pizza segment include Pizzahut and Domino’s. In the frozen pizza offering we find distributors such as Dr Oetker and Tesco.

There is a growing trend towards consumption at home. This is facilitated by the catering and online delivery industry, but also through a wider product offering in products such as frozen pizzas. Consumption to take away or take in is further fueled by the arrival of FoodTech players, which has contributed to additional boosts in growth for the pizza market and its’ distributors.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (38 p.)
  • Download an example
  • Consult our offers ConsultingSubscription, Press & Education.
Buy this market study 89€

Availability within 5 business days

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

chargé d'études économiques, Xerfi

Hugo Schott

Hugo Schott logo 1 Hugo Schott logo 2

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2

PhD Industrial transformations

Robin Charbonnier

Robin Charbonnier logo 1 Robin Charbonnier logo 2

Analyst

Pierre Doussau

Pierre Doussau logo 1 Pierre Doussau logo 2

President Ross Alumni Club France

Arnaud Walter

Arnaud Walter logo 1 Arnaud Walter logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2

Consultant

Pierrick Cudonnec

Pierrick Cudonnec logo 1 Pierrick Cudonnec logo 2

Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2

EDHEC

Imane Essadiq

Imane Essadiq logo 1 Imane Essadiq logo 2

Auditeur

Vincent Defrenet

Vincent Defrenet logo 1 Vincent Defrenet logo 2

Eva-Garance Tison

Eva-Garance Tison logo 1 Eva-Garance Tison logo 2

Market Research Analyst

Michela Grimaldi

Michela Grimaldi logo 1 Michela Grimaldi logo 2

Market Research Analyst @Businesscoot

Azelie Prigent

Azelie Prigent logo 1 Azelie Prigent logo 2

Market Research Analyst @Businesscoot

Cantiane Gueguen

Cantiane Gueguen logo 1 Cantiane Gueguen logo 2

Consultant

Jules Decour

Jules Decour logo 1 Jules Decour logo 2
Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti