Content of the study:
The pizza market - France

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1.1 Market definition and presentation

Pizza is an Italian recipe that originated in Naples, originally based on bread dough topped with various ingredients (tomato sauce, cheese, olives, olive oil, for example) and then baked in the oven.

Pizza can be produced by hand, semi-industrially or industrially, and is distributed through a variety of channels. The main distribution channels are Italian restaurants and pizzerias, non-Italian restaurants, supermarkets, takeaways, trucks and vending machines.

Italian restaurants and pizzerias are divided into independent establishments and franchises. Although franchises are in the minority, they are enjoying strong growth and account for a large share of sales. Leading brands include Del Arte, Domino's Pizza and Pizza Hut.

With the global pizza market set to exceed a hundred billion dollars by 2021, the market is expected to grow at an annual rate of 10%. France is an active participant in this global market, as in 2016 it was the country with the highest pizza consumption, behind the United States and ahead of Italy.

The success of pizza in France is therefore indisputable, and the French market has seen continuous growth in recent years, with this growth accelerating in 2020 and 2021: fresh pizza consumption in France has risen by 9% between 2020 and 2021 .

Key growth drivers include the digitization of the market and the rise of online sales, vending machines, innovation and differentiation, as well as the upmarket positioning of products, with an increasing number of new products being launched.product range, with a "premiumization" of the offer, in particular with the growing use of top-of-the-range products (truffles, for example) or the development of organic, gluten-free or vegetarian pizzas.

1.2 A global market dominated by large franchises in Europe and North America

The global pizza market :

Global pizza market World, ****-****, in billions of US dollars Source: ****

The global pizza market, which includes fast food, full-service restaurants, ***% home-delivered pizzas and takeaway pizzas, was worth $*** billion in ****, and is forecast to grow to $*** billion in ****.

The health crisis and various confinements account for a ...

1.3 Growth in the domestic market

French pizza market France, ****-****, in billions of euros Source: ****

In ****, the French pizza market reached *.* billion euros for *.* billion pizzas sold.

This market upturn is mainly due to the market's move upmarket, with the emergence of organic, vegan, vegetarian and gluten-free products, the use of new products (***) and the growing ...

1.4 Impact Covid

Pizzerias have suffered from the health crisis and the confinements forcing them to close their doors for varying lengths of time.

However, order no. ****-*** of June **, **** lists the * sectors of activity benefiting from the maintenance of the **% activity allowance rate, including: traditional catering, cafeterias and other self-service outlets, fast-food outlets, ...


2.1 French eating habits

Following the health crisis, French eating habits have changed in ****. Here are some figures:

Food service

AlixPartner has carried out a study into French eating habits at the start of ****, and here are some of the results:

**% of French people say their dining habits have changed permanently, compared with **% worldwide; Eating ...

2.2 Pizza consumption habits

Pizza consumption habits

Quantity of pizza

Countries with the highest pizza consumption World, ****, in kg/year Source: ****

The success of pizza in France is indisputable, making it the world's second-largest pizza-consuming country after the United States. In fact, on average, the French each consumed ** kilograms of pizza a year in ****. by ...

2.3 Demand drivers: quality as the first choice criterion

Quality appears to be the main criterion French people look for when buying a pizza, followed by originality and price. what the French look for when buying a pizza France, ****, in Source : Adial These choice criteria are reflected in the details of what people look for when buying a pizza away ...


3.1 Pizza production

Production that differs according to the type of player

Pizza production differs according to the type of player.

Restaurants and pizzerias like Del Arte or BigMamma often offer products prepared on site, using fresh ingredients. Baking is sometimes done in full view of the customer, using a wood-fired, gas or electric ...

3.2 The different distribution channels

Distribution breakdown

Pizzas can be sold through a number of different channels, divided into * main categories: specialist restaurants (***), foodservice, trucks, pure-play delivery outlets and vending machines.

Breakdown of pizza sales by distribution channel France, ****, in Source: ****

In ****, specialist restaurants captured a large share of sales, accounting for **% of market value. Supermarkets ...

3.3 The industrial pizza segment

Leading brands and traditional distributors in the industrial pizza segment have their pizzas made in large production units in France. These sites are supplied with raw materials every day: cheese from Holland or Germany, potatoes, tomatoes and meat of French or European origin fill the production lines run by employees. According ...

3.4 The Italian restaurant and pizzeria segment

Average pizzeria sales by business model France, ****, in thousands of euros Source: ****

On average, a franchised pizzeria generates sales of *.* million euros, including *.** million euros in sit-down dining and ***,*** euros in delivery. The average independent pizzeria generates just ***,*** euros, including ***,*** euros in sit-down food and ***,*** euros in delivery.

a number of ...


4.1 Product typology

While the common denominator in all pizza offerings is a dough covered with ingredients and baked in an oven, there are many different types of pizza, distinguished by a number of factors:

production method: industrial (***), semi-industrial or artisanal pizzas cut : whole pizza, triangular slice, rectangular slice, square slice ingredients: tomato sauce, ...

4.2 Average prices on the rise but vary according to distribution channel and location

Here is a table showing average prices for different types of pizza:

Let's take a closer look at prices:

The move upmarket is accompanied by a general rise in prices, as can be seen in the graph below. While the products covered by the graph go beyond the scope of the ...

4.3 Supply trends and development avenues

The market's move upmarket

The popularity of pizza and the market's recovery in value can be explained in part by the move upmarket, which is a significant growth driver. Pizzas now include high-quality ingredients (***), as well as pizza customization[***]

Generally speaking, consumers are increasingly demanding fresh, healthy, quality products. This trend ...


5.1 An industrial segment subject to strict food hygiene regulations

The manufacture of industrial pizzas is subject to all European and national regulations governing the food industry. In the wake of numerous national and European food crises,the European Commission has published a white paper setting out the measures required to achieve a high level of food particular, these ...

5.2 Regulations applicable to pizzerias and food-trucks

While no specific qualifications or diplomas are required to open a pizzeria, it is essential to obtain a restaurant license, as well as a liquor license if alcoholic beverages are sold. The small restaurant license allows you to sell drinks with an alcohol content of less than **° (***), only on the premises ...


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The pizza market - France

Publicado en 14/07/2022 by Loïc Hétet - Pro Memoria

Sehr gut zusammengefasste Studie mit einem umfassenden Ansatz und originellen Analyseelementen, die eine Quelle von Ideen für alle sind, die sich für den Pizzamarkt in Frankreich interessieren.

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