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MARKET OVERVIEW

1.1 Market definition and presentation

Pizza is a recipe for italian food born in Naples, originally in bread dough base filled with various ingredients (tomato sauce, cheese, olives, olive oil for example) and then cooked in the oven

Pizza production can be artisanal, semi-industrial or industrial and is distributed through different channels. The main distribution channels are italian restaurants and pizzerias, non-Italian restaurants, supermarkets, take-away, trucks and vending machines .

The italian restaurants and pizzerias which represented 48% of the sales volume in 2017, are broken down into the following establishments independents and franchisees . Although franchises are in the minority (8% of establishments), they are experiencing strong growth and capture a large share of the turnover. The main brands are for example Del Arte, Domino's Pizza or Pizza Hut .

In a world marketplace pizza from 154.8 billion in 2019 (excluding supermarkets), the France is the second consumer of pizza in the world, after the United States and before Italy.

While the success of pizza in France is therefore undeniable, the French market has seen a few years of decline. However, in 2018, the French market experienced an annual increase of 7.4% in volume and 5.2% in value .

This market growth is mainly due to the premiumisation of the offer and the emergence of significant growth drivers on which the players are counting.

Among the main growth levers are the market digitisation and the development of online sales and vending machines , l' innovation and differentiation, as well as the move upmarket, in particular with the increasing use of high-end products (e.g. truffles) and the development of organic, gluten-free or vegetarian pizzas.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.