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1.1 Market definition and presentation

Pizza is a recipe of Italian cuisine, born in Naples, originally based on bread dough topped with various ingredients (tomato sauce, cheese, olives, olive oil for example) and then baked

Pizza can be produced in an artisanal, semi-industrial or industrial way and is distributed through various channels. The main distribution channels are Italian restaurants and pizzerias, non-Italian restaurants, supermarkets, take-away sales, trucks and vending machines.

Italian restaurants and pizzerias, which accounted for 48% of sales volume in 2017, are split between independent and franchised establishments. While franchises are in the minority, they are experiencing strong growth and capture a large share of sales. The main brands are Del Arte, Domino's Pizza and Pizza Hut.

In a global pizza market of 132.3 billion dollars in 2020, down 14.5% compared to 2019 due to the health crisis, but the market should be on the rise again since according to forecasts based on the beginning of the year 2021, the turnover of 2021 should be 11% higher than that of 2020. France is an active participant in this global market, as in 2016 it was the country with the highest pizza consumption, behind the United States and ahead of Italy.

While the success of pizza in France is therefore undeniable, the French market has seen a few years of decline, however, in 2018, the French market saw an annual increase of 7.4% in volume and 5.2% in value.

The main growth drivers include the digitalization of the market and the rise of online sales, vending machines, innovation and differentiation, as well as the move upmarket, with a "premiumization" of the offer, in particular with the growing use of high-end products (truffles, for example) or the development of organic, gluten-free or vegetarian pizzas.






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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"

Businesscoot Response:

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The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)