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MARKET SUMMARY

1.1 Market definition and presentation

Pizza is a recipe for italian food Born in Naples, originally made from bread dough with various ingredients (tomato sauce, cheese, olives, olive oil) and then baked in the oven. Its recipe is a real worldwide success

The pizza is distributed in particular in

  • Commercial catering (restaurants, restaurant chain, restaurant chain, restaurant chain, kiosk...etc.)
  • Large and Medium Surfaces (GMS)
  • Collective catering

The French pizza market is in decline, both in volume and value . Reflecting this trend, the he sales in supermarkets of frozen pizzas s fall. M but France remains the one of the world's largest pizza consumers, after the United States.

However, the es large international chains of fast food continue to grow and largely dominate the distribution market through their fast food chains, to the detriment of the independent actors . The number of franchised restaurants distributing pizzas is increasing

The pizza market can also be based on the rise of food-tech and the associated delivery services very popular, real growth drivers for the pizza market and the associated brands distributed there

Finally, consumers are increasingly aware of the importance of healthy diet and the pizza market is facing this trend.

 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
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  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

Cantiane G. logo 1 Cantiane G. logo 2
Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.