Content of the study

Available languages

MARKET OVERVIEW

1.1 Market definition and presentation

Pizza is a recipe of Italian cuisine, born in Naples, originally based on bread dough topped with various ingredients (tomato sauce, cheese, olives, olive oil for example) and then baked

Pizza can be produced in an artisanal, semi-industrial or industrial way and is distributed through various channels. The main distribution channels are Italian restaurants and pizzerias, non-Italian restaurants, supermarkets, take-away sales, trucks and vending machines.

Italian restaurants and pizzerias, which accounted for 48% of sales volume in 2017, are split between independent and franchised establishments. While franchises are in the minority, they are experiencing strong growth and capture a large share of sales. The main brands are Del Arte, Domino's Pizza and Pizza Hut.

In a global pizza market of 132.3 billion dollars in 2020, down 14.5% compared to 2019 due to the health crisis, but the market should be on the rise again since according to forecasts based on the beginning of the year 2021, the turnover of 2021 should be 11% higher than that of 2020. France is an active participant in this global market, as in 2016 it was the country with the highest pizza consumption, behind the United States and ahead of Italy.

While the success of pizza in France is therefore undeniable, the French market has seen a few years of decline, however, in 2018, the French market saw an annual increase of 7.4% in volume and 5.2% in value.

The main growth drivers include the digitalization of the market and the rise of online sales, vending machines, innovation and differentiation, as well as the move upmarket, with a "premiumization" of the offer, in particular with the growing use of high-end products (truffles, for example) or the development of organic, gluten-free or vegetarian pizzas.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
  • Recent reviews ★★★★☆ 
Buy this market study 89€

Availability within 1 business day

Buy a pack and get an immediate discount

Pack 5 études (-15%) - France

378€

  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Inclus dans ce pack: This study (The pizza market - France) + 4 other studies of your choice

Buy the 5 Study Pack 378€

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)