the pizza market


1.1 Market definition and presentation

Pizza is a recipe for italian food Born in Naples, originally made from bread dough with various ingredients (tomato sauce, cheese, olives, olive oil) and then baked in the oven. Its recipe is a real worldwide success

The pizza is distributed in particular in

  • Commercial catering (restaurants, restaurant chain, restaurant chain, restaurant chain, kiosk...etc.)
  • Large and Medium Surfaces (GMS)
  • Collective catering

The French pizza market is in decline, both in volume and value . Reflecting this trend, the he sales in supermarkets of frozen pizzas s fall. M but France remains the one of the world's largest pizza consumers, after the United States.

However, the es large international chains of fast food continue to grow and largely dominate the distribution market through their fast food chains, to the detriment of the independent actors . The number of franchised restaurants distributing pizzas is increasing

The pizza market can also be based on the rise of food-tech and the associated delivery services very popular, real growth drivers for the pizza market and the associated brands distributed there


Finally, consumers are increasingly aware of the importance of healthy diet and the pizza market is facing this trend.



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Stagiaire Corporate Acquisition Finance

Gautier Mallet

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Analyst chez Businesscoot

Théo Naphle

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Owner and manager, EXEL Rise

Sébastien Wolff

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Analysts & Methods



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