The tomato market - France

Tomatoes are not only distributed as fresh vegetables. In fact, after harvesting, part of the tomato is destined for processing into, among other things, tomato paste. In 2022, tomatoes accounted for 22% of the volume of vegetables delivered to factories. The global tomato market is growing steadily and is expected to develop positively between 2024 and 2029, with a compound annual growth rate of 4.76%, reflecting increasing demand for both fresh tomatoes and processed products. In terms of world exports, Mexico dominates the market , while the United States will be the biggest importer of tomatoes in 2023. In France, tomato production is in constant decline. Between 2016 and 2023, it will have fallen by 20.1%. France's trade balance follows the same negative trend, with a significant deficit of $351 million in 2023 . In terms of imports, Morocco remains by far the biggest supplier of low-priced tomatoesto France, compared with the European market. This situation is creating palpable tension on the French market, where local farmers are expressing growing concern at what they describe as unfair competition. However, this dynamic also has advantages for French consumers. The attractive prices of imported tomatoes enable households to better manage their food budget, which averages €79 per month for fruit and vegetables. This affordability is particularly appreciated in an economic context where purchasing power is often limited. In addition, tomatoes, particularly those from organic farming, are proving to be very popular with the French in 2022.