Summary of our market study

The size of the French tomato market in 2023 will be around €1 billion.

The global tomato market has been growing moderately, with an average annual growth rate of 0.95%, reaching 186.6 million tonnes produced in 2020. China and India are the main producers.

Fresh tomato production is relatively stable in terms of harvested area, and industrial tomato production is stable at 38.7 million tonnes in 2021, representing 20.7% of total production.

The main importers are the United States, Germany and France, and the main exporters are Mexico, the Netherlands and Spain.

In France, tomato consumption is high. Despite stable production areas, the volume of fresh French tomatoes fell by 16.1% in 2020 compared with the annual average.

The Ukrainian crisis has highlighted the vulnerability of greenhouse tomato production to energy price shocks.

Organic tomato sales increased, in line with trends favoring health, nutrition and local production, despite a 0.5% drop in organic market share in 2021 due to higher prices.

The volume of industrial tomato processing in France is expected to reach 63 million euros in 2020.

Market trends in the French tomato industry

In France, tomatoes play an essential role in household diets. In 2021, household consumption of fresh tomatoes will be around 13.6 kilograms a year, representing a market size of around €1 billion.

The peak season for tomatoes is between May and September.

Today, the French market seems to be segmented according to consumer preferences, from "gourmets" to "traditionalists", who prefer aromatic and flavourful varieties.traditionalists", who prefer aromatic varieties with old ribs, to "classicists", who appreciate round, sweet tomatoes.

There is an assortment of over twenty types of tomato available on the market, compared with just three twenty years ago.

Over the past decade, consumers have given priority to healthy, nutritionally rich foods, and this has enabled the tomato market to flourish.

There has also been significant growth in organic produce, although the trend slowed slightly in 2021. The recent contraction in the organic segment can be largely attributed to the high cost of these products.

Greenhouse production accounts for around 86% of fresh tomato production, and the sector has been particularly hard hit by the increases in energy costs resulting from the Ukrainian crisis.

Key players shaping the French tomato market

Producers

  • Prince de Bretagne a collective of Breton farmers
  • Sica Saint-Pol-de-Léon, another Breton cooperative
  • Océane, a well-known name on the tomato market.
  • Savéol, another leading Breton company in terms of volume
  • Rougeline, a vast network of farmers in the south of France
  • Kultive, which has carved out a place for itself thanks to modern cultivation techniques that meet evolving consumer demands.
  • Solarenn, the Ille-et-Vilaine cooperative, reinforces Brittany's dominance of the French tomato market.
  • Le Jardin de Rabelais
  • union des coopératives de Paimpol et de Tréguier

Transformers

  • Cofco, agro-industrial giant
  • Mutti, renowned Italian company
  • Chalkis and The Morning Star Company
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

The tomato is part of the fruit and vegetable sector; if it is considered as a fruit on the botanical level, it will be considered in this study as a vegetable because of its place in the culinary sphere. There are nearly 480 varieties of tomatoes on French soil, classified by major categories: round, elongated, clustered...

The tomato has an essential place in the French diet and has become the most produced vegetable in France (it represents 15% of the volume of vegetable production) as well as the most consumed vegetable with nearly 13.6 kg per year and per household in 2021 according to Interfel.

A distinction is made between open-air and "off-ground" tomato production (80% of French production takes place in greenhouses). There are two main outlets in this market:

  • the production dedicated to the consumption of fresh tomatoes
  • the production dedicated to industrial use (processing, packaging...) which is not done in greenhouses and represents 22% of the volumes produced.

If the production of tomatoes is operated by a number of farmers often gathered in cooperatives, the processing remains the prerogative of large industrial groups and the distribution is dominated by the GSA (large food stores) even if many producers try to benefit from the development of short circuits.

The tomato, like other food commodities, is subject to the volatility of production prices and suffers from the increase in energy prices resulting from the situation in Ukraine.

 

List of charts presented in this market study

  • Evolution of world fresh tomato production: volume produced and area harvested
  • Evolution of the quantity of tomatoes for processing
  • Evolution of the market share of industrial tomatoes in tomato production
  • Distribution of fresh tomato production by country
  • Evolution of tomato production (fresh and industrial)
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Latest news

Mutti, the king of Italian tomatoes, announces sales growth of 18% in 2023 - 21/05/2024
  • Sales of the European leader in canned tomatoes in 2023: €665 million
  • - Percentage of sales generated outside Italy for the second year running: over 50%
  • - Sales growth rate 18%
  • - Industrial investments announced for 2024-2028: €100 million
  • - Export share of sales: 53
  • - Mutti's market share in Italy: 33.4
  • - European countries where Mutti is market leader: France, Sweden, Denmark, Norway, Finland, Slovenia, Netherlands
  • - Sales growth in the United States: 40%
  • - Leading position in the Australian canned tomato market.
Mutti, champion of tomato sauce - 05/07/2023
  • The Mutti Group, European market leader in tomato by-products, achieved sales of 563 million euros in 2022, up 16% on the previous year.
  • The group processed some 60,000 tonnes of tomatoes.
  • For the first time, the group's export volumes exceeded those sold in Italy.
  • The Mutti subsidiary in France has been in existence for 10 years.
  • Mutti's sales in France are expected to reach 56 million euros in 2022, up 24% on the previous year.
  • California is the world's leading producer of tomatoes for the industry, followed by China, with a production of 9 million tons, and Italy, with a production of 6 million tons.
  • Worldwide tomato consumption is growing by around 2% a year.
  • The tomato industry is forecasting a 60% increase in costs by 2022
  • . The price of tomatoes rose by 65% in 2023, to 150 euros per tonne. The price of Mutti products in stores rose by around 10% in 2022.
Panzani focuses on being made exclusively with French wheat and being responsible. - 11/07/2022
  • Panzani aims to source 100% of its wheat responsibly by 2025
  • The group generates annual sales of 550 million euros
  • Pasta market leader to source all its wheat from France
  • Panzani to work with 3,000 farmers, compared with 800 today
  • Pasta prices jumped 15% between November 2021 and today
  • The French market has growth potential of 1% to 2% a year

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Episaveurs (Pomona Groupe)
Cofco
Sica Saint-Pol-de-Léon
Savéol
Union des coopératives de Paimpol et Tréguier
Rougeline
Conserves de Provence (Chalkis)
Le Jardin de Rabelais
Mutti
Solarenn
Océane
Prince de Bretagne Cerafel

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