Name: the fruit and vegetable trade market
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Summary

According to the latest available data, the global fruit and vegetable production market continued to show robust growth. Although specific data from 2020 onwards is not provided in the text, trends show that fruit production increased to 886 million tonnes at a CAGR of 2.42%, while vegetable production reached 1094 million tonnes at a CAGR of 2.8%.

Asia dominated fresh fruit and vegetable production, accounting for 59% and 74% respectively. The French market, with annual growth in value of 7.08%, was not significantly impacted by the COVID-19 crisis, and even saw record sales in April 2020. Organic fruit and vegetable production grew at an average annual rate of 15.9%, and French agriculture devoted 0.4% of its land to organic production in this sector.

While France's fruit and vegetable trade is mainly with European countries, the country imports mainly from Spain and exports mainly to European markets. In terms of distribution, hypermarkets used to be the main channel, but consumers have turned to seasonality and product origin as crucial factors in their purchasing decisions. Wholesalers balanced supply between domestic and international producers, and focused on quality assurance and logistics services. Despite concerns about pesticides, French consumers' confidence in fruit and vegetables increased, reaching 93% and 90% respectively.

Market trends and demand dynamics in the French fruit and vegetable sector

The French fruit and vegetable market has enjoyed steady growth, particularly evident in the evolution of the sector's value and consumption volume. French households have always shown a preference for fruit and vegetables, which is reflected in stable consumption quantities and growing expenditure, signalling a trend towards higher-value products such as organic produce. French fruit and vegetable production by value showed an average annual growth rate of between 5% and 10%, with potatoes showing an exceptionally high growth rate of between 15% and 25%.

A closer look at market segmentation reveals some outstanding players, with companies such as Ponoma and Auchan Retail Agro dominating the scene, posting annual sales of around 2 to 3 billion euros and 800 million to 1 billion euros, respectively. The proliferation of organic production is particularly striking; this segment has skyrocketed, with growth rates in farmland under organic management reaching between 10% and 20% a year.

Consumer confidence in fruit and vegetables has been strong and growing, placing them at the top of the fresh produce ladder held in high esteem by the French. Crucially, issues such as pesticide use still cause concern among consumers, but the trajectory shows a downward trend in the level of concern about these factors, indicating greater confidence in production methods and supply chain transparency. French household consumption trends reflect the balance between volume and value.

Over the last few years observed, consumption levels of fruit and vegetables have been below the average of the previous period in terms of volume, but have shown an increase in value. This indicates a market orientation towards premiumization, where quality, including factors such as seasonality and origin, takes precedence over quantity. In terms of distribution, retail channels such as hypermarkets remain the preferred choice for the majority of fruit and vegetable purchases, capturing around 30-35% of the market in both volume and value. Consumers show a clear preference for these establishments when making their purchases, which influences demand and, consequently, the purchase volumes that wholesalers have to satisfy.

In conclusion, the French fruit and vegetable market is characterized by high production growth rates, high consumer confidence, a clear bias towards organic and higher-value products, and a dominant position.

The fruit and vegetable wholesale market in France

France's fruit and vegetable wholesale market is a dynamic and crucial segment of the country's agri-food industry, led by influential companies, traders and cooperative groups that play an essential role in the supply chain.

Here, we present some of the most important players who are not only leaders in terms of market presence, but also set standards in terms of quality, logistics and customer relations.

Ponoma has carved out an enviable place for itself in the French fresh produce wholesale market. Based in Antony, Ponoma exemplifies a comprehensive approach to customer needs, offering a plethora of services from selection to delivery. Through its subsidiary Terre Azure, it has established a significant presence in the fresh produce sector, meeting the needs of a wide range of customers.
Auchan Retail Agro, based in Villeneuve d'Ascq, illustrates the integration of a retail giant into the fresh produce wholesale market. Auchan's presence demonstrates the interconnection of wholesale operations with supermarkets, providing information on consumer preferences and logistics efficiency.
Prosol, located in Chaponnay, is another pillar of this sector. Prosol's rise within the industry is indicative of the attractiveness of the market and the opportunities for growth and expansion within the French agri-food ecosystem.
On the cooperative side, Compagnie Fruitière Paris de Rungis is one of the main groups supplying a range of fruit to the market. This cooperative is known for its solid network and commitment to delivering fresh, quality produce throughout the region.
Similarly, the Arcal Regional Vegetable Dial Association of Saint Pol de Laçon represents the region's commitment to the fruit and vegetable trade, underlining the importance of cooperatives in supporting local farmers and markets.
In the south of France, Marché des fruits nagel in Vendargues has made a name for itself thanks to its strategic geographical positioning and its commitment to meeting the strong demand from the Mediterranean region.
The company Blue Whale, based in Montauban, also plays an important role in the industry, with its branded and packaged fruit options catering to a segment looking for convenience and consistency.
Société Initiatives et coopération agricoles in St Pol de Leon and Coopérative maraîchère de l'ouest in Plougastel are other notable entities that combine the traditional cooperative model with modernity.

the fruit and vegetable trade market - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 04/08/2021

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Summary and extracts

1 Market overview

2 Analysis of the demand

3 Market structure

4 Analysis of the offer

5 Regulation

6 Positioning of the actors

List of charts

Trends in world fresh vegetable production
Trends in world fresh fruit production
The world's largest fruit producers
The world's largest vegetable producers
Changes in turnover of fruit and vegetable wholesale activities
Changes in the value of output at basic prices of fruit, vegetables and potatoes
Evolution of the turnover index of the fruit and vegetable wholesale trade
Trade balance in fruit and vegetables
Main customer countries for French fruit and vegetables
Main fruit and vegetable supplying countries
Changes in household purchases of fruit, vegetables and potatoes by volume
Changes in the value of household purchases of fruit, vegetables and potatoes
Breakdown of household purchases by volume in the main distribution channels
Breakdown by value of household purchases in the main distribution channels
Changes in the number of enterprises and employees in NAF code 46.31Z (wholesale of fruit and vegetables)
The organic food market
Agricultural area under organic management
Fruit and vegetable purchasing factors
Distribution of traders' supply purchases* by fruit and vegetable suppliers
Distribution of sales in value of traders (fresh fruit and vegetables excluding potatoes) to distribution channels

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Latest news

Recovery plan validated for the Charlet group - 08/10/2023

The Charlet group comprises three entities: Charlet Fruits & Légumes, Norocéan and Houssoye Transports.
The group was taken over by Stéphane Jean-Baptiste, who was appointed CEO in 2021.
The Charlet group achieved sales of €45 million in 2022. Sales are expected to reach €52 million in 2023, with a target of €65 million in 2027.
The group employs 220 people.
The group is based in Bois-Grenier in the Nord department.
The Advitam cooperative group was the majority shareholder in the Charlet Group.

Bonduelle: the road to recovery will be "long" - 03/10/2023

Bonduelle sales rose by 9.2% (5% on a comparable basis) to 2.4 billion euros.
Net profit fell by 59.1% to 14.5 million euros
Sales of products such as lunch bowls account for almost 20% of Bonduelle's sales.
Bonduelle forecasts 40% growth in these products by 2024.
In the United States, which used to account for 34% of Bonduelle's total sales, the share fell to a quarter of sales after a poor performance and the disposal of activities.
In Russia, Bonduelle has forecast sales of 200 million euros for fiscal 2022-2023.

Vergers Cancel expands its fruit station - 30/06/2023

Vergers Cancel is France's leading marketer of plums and co-leader in kiwifruit.
The company has invested 7.5 million euros to increase its capacity.
The new machines increase packaging capacity by 10,000 tons per year.
The company has 100 hectares of plum, kiwi and table grape orchards, producing 2,000 tons a year.
Vergers Cancel supplies around a hundred central purchasing agencies (70% of sales) and wholesalers in France's main markets.
The company resells fruit from 400 arboriculturists in Tarn-et-Garonne and Lot-et-Garonne, and imports 2,000 tons of kiwis from Chile in the off-season.
In 2021, Vergers Cancel bought Rouquette, a kiwifruit packaging company with sales of 15 million euros and 21 employees.
The company sells around 15,000 tons of kiwis a year, 10,000 tons of plums, 3,000 tons of grapes and 800 tons of cherries a year.
At the end of May 2023, Vergers Cancel had sales of €70 million, compared with €68 million in May 2022.
The company employs 134 permanent staff and up to 250 in summer.

Agri-food: Agrial continues to grow after merger with Natura'Pro - 01/06/2023

Agrial: first place among French cooperatives
Merger with Natura'Pro, agricultural cooperative in the Rhône Valley
Agrial: sales of over 7 billion euros by 2022
Natura'Pro: sales of 84 million euros in 2022
Agrial: 14 agri-food sites in the Alpes Sud-Est region
Natura'Pro has stores for agricultural professionals and the general public (under the Gamm Vert banner)
Agrial sales doubled in ten years

New Bonduelle CEO with U.S. experience - 24/05/2023

Xavier Unkovic becomes Bonduelle's new CEO as of June 1, 2023.
Bonduelle generates over 45% of its 2.9 billion euros in sales in North America.

Unsatisfied with its growth in the United States, Bondule changes captain - 03/05/2023

The United States accounts for 34% of the Group's total sales (2.2 billion euros) for the 2021-2022 financial year.
France accounts for 23% of the Group's sales for the same period.
Bonduelle generates 53% of its sales outside Europe.
Fresh Americas division sales down 25%, with 200 redundancies announced.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pomona Groupe

Grand Frais (Prosol)

Compagnie fruitière Paris

La fraicherie

Les Crudettes - LSDH Groupe

Charlet Groupe

So Fruce

Agrial Coopérative Primeal

Florette (Agrial)

Lou Légumes

Bonduelle Groupe

Vergers Cancel

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the fruit and vegetable trade market | France

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