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Summary
The global canned food market, which is set to grow at a CAGR of 3.44% from 2022 to 2028, is particularly dynamic in the Asia-Pacific region, which is expected to drive growth at a CAGR of 5.9%. Despite a slight decline in 2021, France remains a stable market and a major producer in Europe, with 99.7% of households buying around 50kg of canned products a year, showing a trend towards premiumization and an increase in value despite a drop in volume sales, for example, canned vegetables saw a 3.8% increase in value-vs-volume for 2023. Key players include d'Aucy, Bonduelle and Petit Navire.
The industry is moving towards upmarket and organic products, reflecting consumer trends towards healthier, sustainable and artisanal food options, combined with a growing environmental awareness underlined by France's high metal packaging recycling rate, at 87.5%.
Evolving trends in the French canned food market
The French canned food market, characterized by a high penetration rate and significant consumption in volume terms, presents a stable but evolving landscape. The market faces challenges such as volume erosion for private labels and an aging customer base. in light of these challenges, manufacturers have initiated a strategic pivot to attract young people, particularly millennials who are currently under-represented in canned food consumption. The key to unlocking the potential of this demographic lies in the organic segment, which has seen double-digit growth rates, and in the introduction of innovative packaging solutions and a focus on the nutritional qualities of products.
These developments are aimed at modernizing the market and repositioning canned food as a convenient and nutritious choice for all, rather than a simple back-up option. In financial terms, the French market presents a paradox: sales volumes appear to be contracting (for example, a drop of around 3-5% for canned vegetables in 2023), but the market is showing an increase in value, indicating a trend towards premiumization. Notably, vegetables remain the most consumed canned product in terms of volume, with a consumption percentage of around 60%, while ready-made meals and fish follow with percentages of around 10% and 10% respectively.
In monetary terms, vegetables and fish are the kings of the canned food kingdom, collectively holding nearly 75% of market sales, with prepared dishes also favored by consumers.
Production in France is centered on two key regions - Brittany and Ile de France. Brittany has a strong presence in processed vegetables and canned fish, mainly due to its access to coastal resources and the importance of agriculture, despite competition and stricter legislation. On the other hand, Ile de France, and more particularly the Paris region, boasts a large number of canneries, with a focus on fruit and vegetable preserves, and a growing number of delicatessens competing with the top end of the market.
Costs have been rising across the board, with farmgate prices for canned fish and fish products showing significant growth, peaking particularly high between 2021 and 2023. A similar trend can be observed in the fruit and vegetable canning segment, where the price index has been rising since 2020. The main driver of this cost increase is raw materials, such as albacore tuna, whose price has risen by almost 10%.
The main players in the French canning market
In the vast and constantly evolving world of canned products, several market titans stand out for their enduring presence and forward-thinking strategies. These players haven't just survived, they've thrived by adapting to consumer trends and staying true to their commitment to quality and convenience. Here's a look at the main contributors to the canned food industry's rise.
- d'Aucy - The cooperative champion of canned vegetables: A household name in the canning industry, d'Aucy is a cooperative company that serves consumers with a diverse range of canned vegetables. Deeply rooted in the agricultural sector, d'Aucy developed with the idea of bringing the freshest farm produce directly to the can. The company has a strong presence in France, and has played a key role in maintaining the quality of canned vegetables on the market.
- Bonduelle - The green queen of canning Bonduelle, with its green thumbs and relentless innovation, has remained at the forefront of the canned vegetable segment. This giant excels in sustainability and naturalness, appealing to modern consumers who prioritize health and the environment. Its organic ranges are enjoying exceptional growth rates, and it continues to expand its range to keep pace with the "eat better" movement.
- Cassegrain - The artisanal aesthete Cassegrain is renowned for its high-quality canned vegetables that seduce the taste buds of gourmets. With its artisanal approach to canning, the company positions itself as a purveyor of culinary delights. By combining tradition and sophistication, Cassegrain offers a refined experience for the most discerning palates.
- Géant Vert - The Gentle Green Giant Géant Vert is an imposing figure whose presence is as grandiose as its name suggests. Its contribution to the canning market with its quality products has metaphorically "greened" supermarket shelves, offering nutritious, ready-to-eat options to consumers with active lifestyles.
- Petit Navire - The big fish in the tin sea A true captain of the canned fish sector, Paul Paulet's Petit Navire sails the high seas with its ever-popular tuna, mackerel and sardine offerings. As consumer preferences shift towards sustainable and certified seafood products, Petit Navire continues to update its product ranges to meet growing demand, while maintaining its leadership position.
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/08/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Canned food is defined as a food substance preserved in an airtight container. The canning market encompasses all players in the sector: from manufacturers of metal packaging (aluminum, metal) to canning manufacturers (vegetables, fish, ready meals, fruit, meat, etc.).
The global canned food market is expected to grow at a rapid rate of 3.86% p.a. over the period 2023-2027 [MordorIntelligence], driven mainly by rising demand in the Asia-Pacific region. In Europe, the French market remains the continent's leader , with a penetration rate close to 100% and nearly 50 kilos of canned goods consumed per household every year[La conserve]. However, market erosion in terms of volume, particularly for private labels, and an ageing customer base have prompted manufacturers of aseptic canned food to react.
Leading players in the sector include d'Aucy, Bonduelle, Cassegrain, Géant Vert and Petit Navire.
Faced with the challenge of attracting millenials (aged 18 to 35), manufacturers are counting on organic produce, which has been posting double-digit growth rates for several years, as well as on innovative packaging and the nutritional qualities of canned foods to win over this new clientele. In fact, the market's priority is to modernize itself and move away from the image of a replacement product used only when cupboards are empty. This means raising the profile of the product by upgrading the product range and enhancing shelf appeal.
1.2 A dynamic global market
The canned food market World, ****-**** Source: ****
The global canned food market is expected to grow at a CAGR of *.**% between **** and ****, reaching ***.* billion USD.
WhileEurope dominates this market with around **% of global sales,Asia-Pacific is expected to be the main contributor to growth in the coming years, with a cumulative ...
1.3 A stable national market overall
France is the leading producer of canned food in Europe, and also Europe's leading exporter in the canned vegetable segment. ** billion cans are produced worldwide every year, *.**% of them in France. In fact, in ****, * billion c ans were produced in France, for total sales of *.* billion euros. [***]
The canned food market France, ...
1.4 Imports and exports
In order to analyze French foreign trade in canned goods, we will use the following HS code from the United Nations International Classification : HS ******** - Iron or steel cans, capacity < ** l, to be closed by welding or crimping, of a kind used for preserving foodstuffs.
Imports and exports HS code ******** France, ...
2 Demand analysis
2.1 A product consumed by all French people, but in different proportions
Households buying canned goods France, ****, in Source: ****
In ****, **.*% of French households will buy canned food, which represents an exceptional penetration rate. These same households buy an average of **kg of canned products per year. [***]
Profile of canned food consumers France, ****, in Source: ****
Canned food mainly attracts the over-**s without children ...
2.2 Customer sectors in the canning market
Breakdown of customer sectors in the canning market France, ****, in Source: ****
Households are by far the leading customer sector for the canning industry, accounting for **% of total sales in ****. They can easily obtain supplies from supermarket chains, or even from delicatessens and canner boutiques (***). Nevertheless, the foodservice sector continues to play ...
2.3 Consumers particularly fond of canned vegetables and fish
Sales by canning segment France, ****, in Source: ****
In ****, the king segments of canned food were vegetables, fish and meat. This trend is set to continue in ****. Vegetable preserves dominate the market with more than half of total sales, followed by fish preserves, with **. *% of market share. Finally, canned meat represents a ...
2.4 Focus on demand for canned fish
Breakdown of the canned fish market France, ****, in % of total Source: ****
Canned fish consumers therefore choose canned tuna first and foremost (***). On average, canned fish eaters consume *.* species of canned fish. These may include salmon, herring, trout or different presentations such as rillettes, terrines or mousses.
In ****, * out of ** French people ...
2.5 Focus on demand for canned vegetables and ready-made meals
Canned vegetables
Breakdown of the canned vegetables market France, ****, in % of total Source: ****
the canned vegetables most popular with French consumers are side dishes, green beans and pulses (***). These vegetables are renowned for preserving their taste qualities even after several years in the can. According to estimates, in France, **kg of ...
2.6 Consumers wary of the canning industry
The main case that has tarnished the image of the canning industry is the horsemeat scandal, a Europe-wide fraud committed in **** in which horsemeat was passed off as beef. Involving some *.* million ready-to-eat meals, it affects, to varying degrees, tens of millions of consumers. Not all segments of the canned food ...
3 Market structure
3.1 The canning industry value chain
Source: ****
The canning industry begins with metal manufacturers such as ArcelorMittal and Constellium, who process the raw materials required for can production. This raw material is then shaped and assembled by packaging manufacturers such as Ardagh, Crown and Massilly. Once the cans have been produced, the canners fill them with the ...
3.2 France's leading vegetable and fish canners
Breakdown of the canned vegetables market France, ****, in Source: ****
Private labels are by far the leaders in the canned vegetables market, accounting for over half of total sales. Among national brands in ****, Cassegrain is the number-one brand with **. *% market share, ahead of Bonduelle(***).
The high market share of private labels is ...
3.3 The role of the Brittany and Ile de France regions in the canning industry
Brittany
Thanks to its coastal coastline and its weight in French agriculture, Brittany plays a leading role in the French canned food market. According to estimates from the study La conserve : chiffres clés du marché français, Brittany is the leading production basin for processed vegetables destined for export, particularly ...
4 Offer analysis
4.1 An upward trend in market production costs
Producer price trends in the canned fish and fish products market (***) France, ****-****, base *** in **** Source: ****
The producer price index for canned fish and fish products rose from ***.** in **** to ***.** in ****. Growth peaks between **** and ****, with an increase of **.**.
Producer price trends in the canned fruit and vegetable market (***) France, ****-****, ...
4.2 A product with many advantages
A practical product
The canner's number-one asset is its practicality. In fact, the little metal can takes up very little space and can be stored for several years without altering the quality of the product.
A quality product
As we saw earlier, the SFCP/CSA survey of March **** showed that theFrench ...
4.3 A trend towards premiumization of the market combined with the development of organic products
As early as ****, faced with a canning market that was tending to decline in volume, canners began to focus on moving up market to attract consumers who were very attentive to "better eating".
In the French ready-cooked meals category, for example, from **** to ****, "superior" recipes declined half as fast as the ...
4.4 Artisanal canning
The key success factors for setting up an artisanal cannery are as follows:
Adopt a niche positioning, Focus on taste and quality, Plan a staggered launch of references to create an event over time, Multiply outlets[***].
La Marmite bretonne is an example of an artisanal cannery created recently, in ****, by two ...
5 Regulations
5.1 Strict health regulations
There are three levels of regulation governing the canning industry:
Regulatory measures
These are defined by official texts drawn up by the French and European public authorities, in agreement with the industry. The following is a list of regulatory measures applicable to the canning industry:
Décret n°**-*** du ** février ...
5.2 The impact of the EGAlim and EGAlim 2 laws on market valuation
The "EGAlim *" law to protect farmers' remuneration was adopted in **** and complements the "EGAlim *" law of ****, whose aim was to improve the balance of trade relations in the agricultural and food sector.[***]
The effect of the first law had been to increase the resale loss threshold by **% on canning products. This ...
5.3 The creation of an artisanal canning factory
Launching an artisanal cannery can be an attractive proposition, as the market is booming. The French are looking for quality and authenticity, but remain attached to the criterion of price. However, before you can set up your own cannery, there are a number of prerequisites:
Follow one or more training courses ...
6 Positioning the players
6.1 Segmentation of players in the French canning industry
- ArcelorMittal
- Constellium France
- CROWN PACKAGING MANUFACTURING UK LIMITED
- Bonduelle Groupe
- Labeyrie
- Petit Navire (Paul Paulet)
- Massilly
- Conserverie la Belle-Iloise
- Les Vergers de Gascogne
- Gendreau Groupe
- St Mamet Distribution (Intermarché ITM)
- Rochefontaine
- Chancerelle Conserverie
- Eviosys
List of charts
- The canned food market
- The canned food market
- Households buying canned goods
- Profile of canned food consumers
- Breakdown of customer sectors in the canning market
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Latest news
Labeyrie to close its Boulogne-sur-Mer plant - 25/11/2023
- At the end of October, Labeyrie's plant in Boulogne-sur-Mer (Pas-de-Calais), which has been in operation since 2013, announced its intention to cease operations for good.
- Specialized in the manufacture of sushi for the supermarket sector
- Market downturn and a decline in sales of over 60% between 2020 and 2022.
- An accumulation of difficulties
- A fire in 2019 ravaged the production workshop
- Labeyrie, headquartered in the Landes region of France, employs 2,300 people in France.
Bonduelle: the road to recovery will be "long" - 03/10/2023
- Bonduelle sales rose by 9.2% (5% on a comparable basis) to 2.4 billion euros.
- Net profit fell by 59.1% to 14.5 million euros
- Sales of products such as lunch bowls account for almost 20% of Bonduelle's sales.
- Bonduelle forecasts 40% growth in these products by 2024.
- In the United States, which used to account for 34% of Bonduelle's total sales, the share fell to a quarter of sales after a poor performance and the disposal of activities.
- In Russia, Bonduelle has forecast sales of 200 million euros for fiscal 2022-2023.
Foie gras producers shaken by repeated crises - 25/08/2023
- Labeyrie is the leader in volume (22% market share) and value (30%) in the foie gras sector.
- Ducs de Gascogne's foie gras business has fallen from 20% to 10% since 2017
- Historic 33% drop in foie gras production by 2022
- The Gers département accounts for 10% of foie gras volumes
- Pays de la Loire supplies 70% of ducklings to French breeders
- Almost 70% of foie gras sales take place in November and December
- 400.000 ducks to go missing following the resurgence of avian influenza in May
- One million palmipeds slaughtered since May due to return of avian influenza
- Almost 90% of duck breeding stock decimated by avian flu crisis
- Sales of Canards d'Auzan down from 80 to 55 million euros in 2022
- Lafitte's volumes halved in 2022, bringing sales down to 19 million euros from 30 million in 2021
Noe Industries acquires Constellium Ussel - 01/07/2023
- The Ussel production plant was sold in February by the Constellium group to the investment holding company Noe Industries.
- The Ussel site specializes in precision molding for the aerospace and defense sectors.
- The plant employs 250 people. Sales for the Ussel site were forecast at around €20 million in 2021.
New Bonduelle CEO with U.S. experience - 24/05/2023
- Xavier Unkovic becomes Bonduelle's new CEO as of June 1, 2023.
- Bonduelle generates over 45% of its 2.9 billion euros in sales in North America.
Unsatisfied with its growth in the United States, Bondule changes captain - 03/05/2023
- The United States accounts for 34% of the Group's total sales (2.2 billion euros) for the 2021-2022 financial year.
- France accounts for 23% of the Group's sales for the same period.
- Bonduelle generates 53% of its sales outside Europe.
- Fresh Americas division sales down 25%, with 200 redundancies announced.
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