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Summary and extracts
1 Market overview
1.1 Definition and scope of study
Canned food is defined as a food substance preserved in an airtight container. The canning market encompasses all players in the sector: from manufacturers of metal packaging (aluminum, metal) to canning manufacturers (vegetables, fish, ready meals, fruit, meat, etc.).
The global canned food market is expected to grow at a rapid rate of 3.86% p.a. over the period 2023-2027 [MordorIntelligence], driven mainly by rising demand in the Asia-Pacific region. In Europe, the French market remains the continent's leader , with a penetration rate close to 100% and nearly 50 kilos of canned goods consumed per household every year[La conserve]. However, market erosion in terms of volume, particularly for private labels, and an ageing customer base have prompted manufacturers of aseptic canned food to react.
Leading players in the sector include d'Aucy, Bonduelle, Cassegrain, Géant Vert and Petit Navire.
Faced with the challenge of attracting millenials (aged 18 to 35), manufacturers are counting on organic produce, which has been posting double-digit growth rates for several years, as well as on innovative packaging and the nutritional qualities of canned foods to win over this new clientele. In fact, the market's priority is to modernize itself and move away from the image of a replacement product used only when cupboards are empty. This means raising the profile of the product by upgrading the product range and enhancing shelf appeal.
1.2 A dynamic global market
The canned food market World, ****-**** Source: ****
The global canned food market is expected to grow at a CAGR of *.**% between **** and ****, reaching ***.* billion USD.
WhileEurope dominates this market with around **% of global sales,Asia-Pacific is expected to be the main contributor to growth in the coming years, with a cumulative ...
1.3 A stable national market overall
France is the leading producer of canned food in Europe, and also Europe's leading exporter in the canned vegetable segment. ** billion cans are produced worldwide every year, *.**% of them in France. In fact, in ****, * billion cans were produced in France, for total sales of *.* billion euros. [***]
The canned food market France, ...
1.4 Imports and exports
In order to analyze French foreign trade in canned goods, we will use the following HS code from the United Nations International Classification : HS ******** - Iron or steel cans, capacity < ** l, to be closed by welding or crimping, of a kind used for preserving foodstuffs.
Imports and exports HS code ******** France, ...
2 Demand analysis
2.1 A product consumed by all French people, but in different proportions
Households buying canned goods France, ****, in Source: ****
In ****, **.*% of French households will buy canned food, which represents an exceptional penetration rate. These same households buy an average of **kg of canned products per year. [***]
Profile of canned food consumers France, ****, in Source: ****
Canned food mainly attracts the over-**s without children ...
2.2 Customer sectors in the canning market
Breakdown of customer sectors in the canning market France, ****, in Source: ****
Households are by far the leading customer sector for the canning industry, accounting for **% of total sales in ****. They can easily obtain supplies from supermarket chains, or even from delicatessens and canner boutiques (***). Nevertheless, the foodservice sector continues to play ...
2.3 Consumers particularly fond of canned vegetables and fish
Sales by canning segment France, ****, in Source: ****
In ****, the king segments of canned food were vegetables, fish and meat. This trend is set to continue in ****. Vegetable preserves dominate the market with more than half of total sales, followed by fish preserves, with **.*% of market share. Finally, canned meat represents a ...
2.4 Focus on demand for canned fish
Breakdown of the canned fish market France, ****, in % of total Source: ****
Canned fish consumers therefore choose canned tuna first and foremost (***). On average, canned fish eaters consume *.* species of canned fish. These may include salmon, herring, trout or different presentations such as rillettes, terrines or mousses.
In ****, * out of ** French people ...
2.5 Focus on demand for canned vegetables and ready-made meals
Canned vegetables
Breakdown of the canned vegetables market France, ****, in % of total Source: ****
the canned vegetables most popular with French consumers are side dishes, green beans and pulses (***). These vegetables are renowned for preserving their taste qualities even after several years in the can. According to estimates, in France, **kg of ...
2.6 Consumers wary of the canning industry
The main case that has tarnished the image of the canning industry is the horsemeat scandal, a Europe-wide fraud committed in **** in which horsemeat was passed off as beef. Involving some *.* million ready-to-eat meals, it affects, to varying degrees, tens of millions of consumers. Not all segments of the canned food ...
3 Market structure
3.1 The canning industry value chain
Source: ****
The canning industry begins with metal manufacturers such as ArcelorMittal and Constellium, who process the raw materials required for can production. This raw material is then shaped and assembled by packaging manufacturers such as Ardagh, Crown and Massilly. Once the cans have been produced, the canners fill them with the ...
3.2 France's leading vegetable and fish canners
Breakdown of the canned vegetables market France, ****, in Source: ****
Private labels are by far the leaders in the canned vegetables market, accounting for over half of total sales. Among national brands in ****, Cassegrain is the number-one brand with **.*% market share, ahead of Bonduelle(***).
The high market share of private labels is ...
3.3 The role of the Brittany and Ile de France regions in the canning industry
Brittany
Thanks to its coastal coastline and its weight in French agriculture, Brittany plays a leading role in the French canned food market. According to estimates from the study La conserve : chiffres clés du marché français, Brittany is the leading production basin for processed vegetables destined for export, particularly ...
4 Offer analysis
4.1 An upward trend in market production costs
Producer price trends in the canned fish and fish products market (***) France, ****-****, base *** in **** Source: ****
The producer price index for canned fish and fish products rose from ***.** in **** to ***.** in ****. Growth peaks between **** and ****, with an increase of **.**.
Producer price trends in the canned fruit and vegetable market (***) France, ****-****, ...
4.2 A product with many advantages
A practical product
The canner's number-one asset is its practicality. In fact, the little metal can takes up very little space and can be stored for several years without altering the quality of the product.
A quality product
As we saw earlier, the SFCP/CSA survey of March **** showed that theFrench ...
4.3 A trend towards premiumization of the market combined with the development of organic products
As early as ****, faced with a canning market that was tending to decline in volume, canners began to focus on moving upmarket to attract consumers who were very attentive to "better eating".
In the French ready-cooked meals category, for example, from **** to ****, "superior" recipes declined half as fast as the market ...
4.4 Artisanal canning
The key success factors for setting up an artisanal cannery are as follows:
Adopt a niche positioning, Focus on taste and quality, Plan a staggered launch of references to create an event over time, Multiply outlets[***].
La Marmite bretonne is an example of an artisanal cannery created recently, in ****, by two ...
5 Regulations
5.1 Strict health regulations
There are three levels of regulation governing the canning industry:
Regulatory measures
These are defined by official texts drawn up by the French and European public authorities, in agreement with the industry. The following is a list of regulatory measures applicable to the canning industry:
Décret n°**-*** du ** février ...
5.2 The impact of the EGAlim and EGAlim 2 laws on market valuation
The "EGAlim *" law to protect farmers' remuneration was adopted in **** and complements the "EGAlim *" law of ****, whose aim was to improve the balance of trade relations in the agricultural and food sector.[***]
The effect of the first law had been to increase the resale loss threshold by **% on canning products. This ...
5.3 The creation of an artisanal canning factory
Launching an artisanal cannery can be an attractive proposition, as the market is booming. The French are looking for quality and authenticity, but remain attached to the criterion of price. However, before you can set up your own cannery, there are a number of prerequisites:
Follow one or more training courses ...
6 Positioning the players
6.1 Segmentation of players in the French canning industry
- ArcelorMittal
- Constellium
- CROWN PACKAGING MANUFACTURING UK LIMITED
- Bonduelle Groupe
- Labeyrie
- Petit Navire (Paul Paulet)
- Massilly
- Conserverie la Belle-Iloise
- Les Vergers de Gascogne
- Gendreau Groupe
- St Mamet Distribution (Intermarché ITM)
- Rochefontaine
- Chancerelle Conserverie
- Eviosys
List of charts presented in this market study
- The canned food market
- The canned food market
- Households buying canned goods
- Profile of canned food consumers
- Breakdown of customer sectors in the canning market
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Latest news
Bonduelle abandons its bagged salads in the face of pressure from retailers - 02/09/2024
- - Bonduelle announces the divestment of its bagged salad business in France and Germany.
- - The Bonduelle group has been facing a structural decline in salad consumption in France and Germany for the past ten years.
- - Les Crudettes, which is in exclusive negotiations with Bonduelle to take over the French business, employs 2,300 people and boasts annual sales of 1.2 billion euros.
- - The Saint-Mihiel salad plant could close in spring 2025, affecting 159 employees.
- - Sales in Bonduelle's salad segment have fallen by 15% over the last seven years.
- - Bonduelle's overall sales fell by 1.4% to 2.37 billion euros for the year 2023
- -2024. - 73% of non-cooked frozen vegetables sold at retail are marketed under private labels, according to Circana.
- - Bonduelle employs over 11,000 people and operates in nearly one hundred countries.
Bonduelle sells its bagged salads in France and Germany - 30/08/2024
- Bonduelle's total sales for the year ending June: 2.4 billion euros.
- Percentage of sales represented by the global bagged salad business sold: 7%.
- Sale of 65% of US canned vegetables and Long Life frozen foods business in 2022: 625 million euros.
Bonduelle: cool weather to penalize sales in 2023-2024 - 06/08/2024
- Bonduelle sales for the fiscal year ending June 30, 2024: 2.372 billion euros.
Constellium expands its Auvergne foundry - 28/05/2024
- -Manufacture of aluminum sheets and profiles, mainly for the aerospace, automotive and packaging industries.
- - Investment in new foundry: 40 million euros
- - Production for the aviation and space markets.
- - The Issoire site currently employs 1,600 people. -
- - Number of Constellium Group employees: 12,000 at a dozen sites in France and abroad.
- - Sales 2023: 7.1 billion euros.
Labeyrie on the offensive to counter the rise of private labels - 24/04/2024
- - Increase in the volume of private labels in supermarkets: +5% year-on-year (Circana barometer).
- - Increase in food prices over two years: +18.6%.
- - Labeyrie Fine Foods sales: 1 billion euros.
- - Share of plant-based ranges in sales: 20%.
- - International share of sales: 33%, with a particular focus on Great Britain, the Middle East (Dubai, United Arab Emirates and Saudi Arabia) and Southeast Asia (with the opening of a subsidiary in Singapore).
- - Sales potential in the Middle East: up to 5% of sales.
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