the frozen food market
1.1 Scope of the study and definition
Deep-freezing is a food preservation technique that consists of rapid cooling of the food to low temperatures. The technique has given its name to deep-frozen foods, a term used to refer to the set of foods that are preserved by this method. Frozen food is therefore a sub-segment of the wider food market.
The frozen food market can be broken down by product, the most common being fruit, vegetables, ready-to-eat dishes, meat and fish.
This study on deep-frozen products will focus on the different market segments, business to business and business to consumer, and the different forms they can take (home delivery for example). The manufacturing or the products themselves will also be taken into account.
In a difficult context, marked by the market maturation and the relative consumer disinterest for frozen foods, the strategy of the dominant players must evolve towards increased diversification of their offer to gain in sales volume.
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