Content of the study:
The frozen food market - France

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MARKET OVERVIEW

1.1 Presentation and definition

Deep-freezing is the process of rapidly lowering the temperature of a foodstuff, while still fresh and wholesome, to -18°C at the core. Freezing, a similar but less efficient process, offers less rapid cooling.

There are several techniques for freezing a product:

  • Contact freezing, reserved for thin foods (fish fillets, for example), is achieved by introducing the food between two plates through which a fluid circulates at -35°C.
  • The forced-air circulation technique, better suited to smaller products such as vegetables, involves placing products in tunnels where freezing air (-35°C) circulates rapidly.
  • The immersion method, adapted to irregularly-shaped products, involves immersing the food in a fluid at a very low temperature, such as liquid nitrogen.
  • IQF (Individually Quick Frozen) involves immersing foodstuffs in a liquid gas. More expensive, it is better suited to fragile products.

These complex industrial techniques mean that the core temperature of products must always be maintained below -18°C, which presents distributors with a real technical challenge.

This study on frozen products will focus on the different market segments, business-to-business and business-to-consumer, and the different forms they can take. Regarding B2C trade, the GSA (Grandes Surfaces Alimentaires) is in the lead, with total sales of 2.4 billion euros in 2021, compared with 921.2 million euros for specialist chains. [LSA]

1.2 The global market

According to a study by Grand View Research, the global frozen food market is estimated at $***.** billion in ****. Average annual growth is expected to be *.*% between **** and ****, generating sales of $*** billion by ****. The creation of supermarkets and hypermarkets has driven market growth in recent years.

The trend in frozen food market ...

1.3 The French frozen food market

The frozen food market has been particularly turbulent in recent years following the horsemeat scandal from the Spanghero factory. It turned out that Findus had been selling products labeled "pure beef" when they were made from horsemeat. The ensuing investigation revealed the weaknesses of meat traceability in Europe and eroded consumer ...

1.4 Foreign trade

Given the variety of frozen products on the market, in this category, we focus on foreign trade in frozen beef, one of the most critical segments of the European frozen food market.

Using the UN Comtrade website, it is therefore possible to obtain the graph below corresponding to foreign trade associated ...

1.5 Covid-19 pandemic boosts frozen food market

The Covid-** crisis has positively impacted the frozen food market in France. Indeed, with government-imposed restrictions such as confinement and restaurant closures, the French have been led to spend more time at home, turning to frozen foods to facilitate their daily diet.

More specifically, the sweet frozen food segment saw its ...

DEMAND ANALYSIS

2.1 Fast food, a growth driver for frozen ready meals

The fast food market growth drives demand for frozen products, mainly frozen-ready meals. With increasingly busy lifestyles, consumers are looking for practical solutions for their meals. Frozen ready meals offer a quick and convenient option while allowing consumers to control ingredients and choose healthier options. This trend is contributing to the ...

2.2 Foodservices

Another demand segment, Business to Business this time, is the sale of frozen products to catering establishments. These include :

Educational establishments Retirement homes and social establishments Companies and government bodies Hospitals and health establishments Catering

Education

There will also be a slight increase in the number of public and private secondary ...

2.3 Traditional catering

Restaurants can call on wholesalers for frozen food deliveries as part of their B*B business.

Trends in French household consumption of catering services

The graphs below illustrate several indicators representative of the traditional food service market (***).

Number of businesses registered under NAF code ****A (***) France, ****-****, in number of establishments Source: ...

MARKET STRUCTURE

3.1 BtoC distribution - Food superstores

The business-to-consumer segment corresponds to the distribution between a company and a consumer.

A survey carried out by YouGov in **** gives an idea of the distribution channels for frozen foods preferred by the French.

Answer to the question "Which retailer do you usually buy your frozen food from?" France, ****, in Source: ...

3.2 B2C distribution - specialized channels

Among the most important are Picard, Thiriet, and Ecomiam. [***]

Picard

Picard, with its *,*** stores in France, remains the undisputed leader in the specialist retail channel,by the beginning of ****, Picard will have *,*** stores. The company achieved sales of *.* billion euros in ****, a figure stable compared with previous years. Picard also has ...

3.3 Business to Business distribution

Business-to-business distribution, which involves the delivery of frozen products between two companies, accounted for **% of the frozen food market in **** according to Unigrains data. This type of distribution can occur between a frozen food manufacturer (***).

Gira Foodservice has collected data on this distribution segment. This data dates back to **** but gives ...

OFFER ANALYSIS

4.1 Frozen products on the market

To build an overview of the frozen food offer, we can analyze the request of Picarda specialized retailer. The company distinguishes between :

fruit and vegetables meat and poultry fish and shellfish

These dishes can be sold in various forms:

aperitifs starters, tarts, and salads ready-made meals breads and pastries pastries ice ...

4.2 Low prices and frozen food prices

Prices for private customers

By analyzing prices of Picard products, we can establish that they are :

between *.** euros and * euros for vegetables ; between *.** euros and * euros for fruit; between * euros and * euros for meat and fish products.

Prices for food professionals

When selling frozen products to food professionals, it is essential ...

4.3 Towards the obsolescence of deep-freezing?

Hydroprocessing protection: a revolution?

Agro Media notes that advances have been made in food preservation recently. For example, the Centre de Développement Bioalimentaire du Québec has developed a new food preservation process: the "hydroprocess de protection," or HPP for short.

HPP involves vacuum-packing pressure-resistant foods and subjecting them to ...

REGULATIONS

5.1 Respecting the cold chain

All players in the frozen food market (***) are obliged to respect the cold chain, i.e., to ensure that frozen foods are kept at a negative temperature that complies with regulations. The core temperature must always be below -**°C and the ambient temperature between -**°C and -**°C. This ...

POSITIONING THE PLAYERS

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Reviews (5)

Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)

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