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MARKET OVERVIEW

1.1 Presentation and definition

Deep freezing is a process that involves rapidly lowering the temperature of a foodstuff, still in a fresh state and sanitation, up to -18 °C in the middle . Freezing, a similar but less efficient process, offers a slower cooling.

There are several techniques for freezing a product:

  • Contact freezing reserved for thin foods (e.g. fish in nets This is achieved by introducing a food item between two plates in which a fluid circulates at -35°C ).
  • The forced air circulation technique, more suitable for small products such as vegetables, consists in placing the products in tunnels where very cold air ( -35 °C) circulates at very high speed.
  • The immersion method adapted to irregularly shaped products, which consists of immersing the food in a fluid at very low temperature such as liquid nitrogen.
  • Individual freezing or IQF (Individually Quick Frozen) consists in immersing the foodstuffs in a liquid gas. More expensive, it is more suitable for fragile products.

These complex industrial techniques require that the core temperature of the products be maintained below -18°C at all times, which imposes a real challenge on distributors technical challenge.

This study on frozen food will focus on the different segments of the market, business to business and business to consumer and the different forms they can take (home delivery for example). The manufacturing process or the products themselves will also be covered.

Until 2019, we were talking about market maturation and the relative consumer disinterest for frozen foods. Thus, the strategy of the dominant players had to evolve towards a increased diversification of their offer to gain in sales volume. It is in this strategic context that the Zouari family group has committed to buying more than 40% of the shares of the French market leader Picard.

In 2020, the evolution of this market took a particular turn. The Covid-19 pandemic boosted frozen food sales, with an 11.6% increase in supermarket sales.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

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Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.