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MARKET SUMMARY

1.1 Definition and presentation

Deep-freezing is a food preservation technique that consists of rapid cooling of the food to low temperatures. The technique has given its name to deep-frozen foods, a term used to refer to the set of foods that are preserved by this method. Frozen food is therefore a sub-segment of the wider food market.

The frozen food market can be broken down by product, the most common being fruit, vegetables, ready-to-eat dishes, meat and fish.

In Italy, the food market has experienced a negative trend in recent years, driven mainly by the cut in food spending and the changes in the culinary habits of Italians. The different meaning of out of home eating is believed to continue to impact the market as a whole. Frozen foods, on the other hand, have experienced a stable evolution, influenced in particular by the growing frenetic lifestyle and preferences for practicality and speed in cooking. The Italian market is, however, highly concentrated and sees the predominance of a few brands and an intense domination of a single distribution channel. In addition, it is believed that two other forces will consequently impact the market on both the supply and demand sides. On the one hand, the stringent regulations regarding frozen products and, on the other hand, the growing interest of consumers for the environment.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)