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MARKET SUMMARY

1.1 Definition and presentation

Deep-freezing is a food preservation technique that consists of rapid cooling of the food to low temperatures. The technique has given its name to deep-frozen foods, a term used to refer to the set of foods that are preserved by this method. Frozen food is therefore a sub-segment of the wider food market.

The frozen food market can be broken down by product, the most common being fruit, vegetables, ready-to-eat dishes, meat and fish.

In Italy, the food market has experienced a negative trend in recent years, driven mainly by the cut in food spending and the changes in the culinary habits of Italians. The different meaning of out of home eating is believed to continue to impact the market as a whole. Frozen foods, on the other hand, have experienced a stable evolution, influenced in particular by the growing frenetic lifestyle and preferences for practicality and speed in cooking. The Italian market is, however, highly concentrated and sees the predominance of a few brands and an intense domination of a single distribution channel. In addition, it is believed that two other forces will consequently impact the market on both the supply and demand sides. On the one hand, the stringent regulations regarding frozen products and, on the other hand, the growing interest of consumers for the environment.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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Data

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Method

  • Synthetic structure
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti