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MARKET SUMMARY

1.1 Definition and presentation

Sushi is a typical Japanese dish prepared with vinegared rice, raw fish, sesame, ginger, seaweed and other typical ingredients. 

It wasn't until the 19th century AD that the nigiri, one of its most famous variants, was invented by the man considered to be the inventor of sushi: Hanaya Yohei. 

The most popular types of sushi are:

·      Maki - rice rolls wrapped in nori seaweed with fish, vegetables and eggs inside;

·      Temaki - rice cones wrapped in seaweed and filled with fish and vegetables;

·      Nigiri - rice shaped into an oval shape covered with cooked or raw fish. 

The sushi market is definitely growing globally. During the period 2021-2025 it is expected to grow by $2.49 billion, progressing at a CAGR of almost 3%. 

In Italy, sushi has become so popular that Japanese cuisine is considered one of the most popular and profitable "ethnic" cuisines, so much so that sushi is no longer only eaten in restaurants but is also increasingly sold in supermarkets. Sales have certainly increased in recent years and it is estimated that around 43% of Italian consumers have put sushi in their carts at least once.  

A trend that should certainly be taken into account is that of sushi-corners, which in 2019 alone had a remarkable annual growth rate of around 5.4%. This type of sale, where sushi is prepared in front of the customer's eyes, is one of the most popular because it evokes the quality of this dish, showing the customer both the freshness of the ingredients used and the tradition involved in preparing the dishes.   

As can be deduced from the information gathered, the sushi market certainly has wide margins for growth, since it can be read in various studies that about 96% of Italians would like to eat it and among these there is a notable 28% who say they would be happy to eat it every day. 

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.