The sushi market - Spain
An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview
Sushi is a Japanese culinary preparation made from rice (shari) to which other ingredients (net) are added, most often fish (salmon, tuna, etc.), although other types of ingredients have been added over the years. Sushi should normally be eaten in a single bite. The popularity of sushi has taken it beyond the borders of Japan to many countries around the world, including Spain. Sushi sales can be made directly in Japanese restaurants, but also in supermarkets offering prepared sushi, and increasingly via delivery platforms. Outside Japan, the number of Japanese restaurants is highest on the Asian continent (over 100,000), followed by North America (29,400), Europe (12,200) and Central and South America (5,980). Sushi has been successfully exported to these countries, where it has proved particularly well-suited to new tastes. In Spain, the sushi market has experienced strong growth in recent years. Asian restaurants in general are increasingly popular with a young population that is consuming more and more of this type of "world cuisine". The covid-19 pandemic affected the market well, with sales in supermarkets and through delivery platforms benefiting greatly from the pandemic, while direct sales in restaurants collapsed. The years 2021 and 2022, however, showed a certain normalization of sales compared to the period prior to the emergence of the pandemic.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation
- 1.2 The global market
- 1.3 The domestic market
- 1.4 Imports and exports
2. Demand analysis
- 2.1 Consumer typology
- 2.2 Spain's favourite dishes and sushi
- 2.3 Extra-domestic consumption of fish in Spain
- 2.4 The sociological profile of the home delivery consumer
3. Market structure
- 3.1 Value chain
- 3.2 Market structure
- 3.3 The food delivery market
4. Offer analysis
- 4.1 Offer typology
- 4.2 Prices
- 4.3 Price trends
- 4.4 Supply trends
5. Regulations
- 5.1 Legislation

The sushi market - Spain
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