The sushi market in Spain

Since 2020, the German sushi market has continued to show resilience and adaptability despite the drop in the number of taxable restaurants due to the pandemic, with revenues falling to €22.5 billion in 2020 from €31 billion. However, demand for sushi remains strong, particularly among younger consumers who value convenience over quality. The trend towards home delivery and the growing number of supermarkets offering sushi, including innovative shop-in-shop concepts, have fuelled market growth. Sushi Daily and Eat Happy are notable players capitalizing on this trend, with the former boasting around 700 sushi bars across Europe. Online food ordering, including sushi, which holds a significant 21. 1% share of delivery preferences , has also seen considerable growth, indicating the market's move towards digital consumption. Despite challenges, such as rising raw material prices affecting non-traditional restaurants, the market has maneuvered effectively by offering more affordable sushi o

As of 2020, following the global trend, the sushi market in Brazil faced significant challenges due to the COVID-19 pandemic, which led to restaurant closures and job losses, with a potentially lasting impact on up to 30% of dining establishments. Prior to this setback, sushi had seen a growing preference in Brazil, with a 21% increase in global sushi restaurant revenues between 2012-2018, despite a dip during the 2008-2011 financial crisis. Sushi's popularity in Brazil was underpinned by demand for healthier lifestyles and the nation's diverse culinary adaptation, leading to innovations like sushi cones and tropical fruit blends within the dish. The market was largely dominated by franchises with two-thirds of industry revenue, with examples like TrendFoods and Grupo Halipar showcasing significant scale, with TrendFoods associating with Gendai and China in Box for a turnover of 425 million R$ in 2019. Price competition and consumer preference for delivery services remained key factors

The global sushi market has experienced fluctuations, particularly due to the COVID-19 pandemic. Sushi restaurants in Japan faced an 18.7% decline in sales in 2020, dropping to 1,264 billion yen (about $10.7 billion). Similarly, the U.S. market underwent a downturn in restaurant sales in 2020 but saw a subsequent recovery the following years. Despite the health crisis, the number of Japanese restaurants in the U.S. continued to grow, surpassing the 30,000 mark by 2022. Meanwhile, the U.S. sushi restaurant market was estimated at approximately $30.7 billion in 2021. In terms of sushi demand in the U.S., salmon emerged as the most popular fish, and the rise of take-out and delivery amidst the pandemic bolstered the market's resilience. Lastly, California's rice production, central to sushi preparation, signifies the $5 billion value of the industry, with the region's unique climatic and soil conditions contributing to the high-quality rice used in sushi nationwide. American Appetite for