Content of the study
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MARKET OVERVIEW
1.1 Definition and scope of the study
Sushi is a Japanese dish based on vinegar rice (shari) and another ingredient (neta) which most often is raw fish.
There are different types of sushi, however the core is made up of:
- Makis - sushi in the form of a roll wrapped in seaweed
- Temakis - the preparation is similar to maki but it has the form of a cone
- Nigiris - Slice of raw fish laid on an oval-shaped rice ball
The global market is in full expansion, driven by the dynamism of Japanese restaurants in all regions of the world, where Asia and North America in particular is growing at rapid pace. It is also these regions which currently have the largest number of Japanese restaurants.
The United States is a mature market, where over half of the population has sometime tried sushi. The market is expanding, albeit at a moderate pace, and on average sushi is consumed 2.13 times per year. [tastewise] Today there are around 4,000 sushi restaurants in the US. [mentalfloss]
Finally, COVID-19’s effect on the industry remains mixed; restaurants in states which have implemented restrictions on mobility have suffered immensely from foregone sales. Eater also reports of a decreased interest in Japanese restaurants for takeaway during the pandemic
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Analysts
chargé d'études économiques, Xerfi
Hugo Schott
Associate Consultant
Mathieu Luinaud
PhD Industrial transformations
Robin Charbonnier
Analyst
Pierre Doussau
President Ross Alumni Club France
Arnaud Walter
Analyste de marché chez Businesscoot
Amaury de Balincourt
Consultant
Pierrick Cudonnec
Project Finance Analyst, Consulting
Maelle Vitry
Etudiante en Double-Diplôme Ingénieur-Manager Centrale
Héloise Fruchard
EDHEC
Imane Essadiq
Auditeur
Vincent Defrenet
Eva-Garance Tison
Market Research Analyst
Michela Grimaldi
Market Research Analyst @Businesscoot
Azelie Prigent
Market Research Analyst @Businesscoot
Cantiane Gueguen
Consultant
Jules Decour
Alexia Vacheron
Emil Ohlsson
Anna Oeser
Gabriel Salvitti
