The sushi market - United States

The global sushi market has experienced fluctuations, particularly due to the COVID-19 pandemic. Sushi restaurants in Japan faced an 18.7% decline in sales in 2020, dropping to 1,264 billion yen (about $10.7 billion). Similarly, the U.S. market underwent a downturn in restaurant sales in 2020 but saw a subsequent recovery the following years. Despite the health crisis, the number of Japanese restaurants in the U.S. continued to grow, surpassing the 30,000 mark by 2022. Meanwhile, the U.S. sushi restaurant market was estimated at approximately $30.7 billion in 2021. In terms of sushi demand in the U.S., salmon emerged as the most popular fish, and the rise of take-out and delivery amidst the pandemic bolstered the market's resilience. Lastly, California's rice production, central to sushi preparation, signifies the $5 billion value of the industry, with the region's unique climatic and soil conditions contributing to the high-quality rice used in sushi nationwide..American Appetite for Sushi: Analysing the Demand In the United States, sushi has clearly pierced through the fabric of culinary culture, establishing itself as a choice cuisine among diverse demographics. The American demand for sushi is characterized by a substantial preference for certain types of fish, a reflection of seasonal search trends, and the adoption of sushi consumption through various formats like take-out and food delivery services. Starting with fish preferences, salmon emerges as the definitive frontrunner in the sushi domain, becoming the most consumed fish in sushi offerings. Interest in sushi spikes during July, with a recurrent drop observed in the autumn. Sushi's popularity is especially noted along the West Coast and in Hawaii, indicating a regional skew in the consumption patterns. The prevalence of food delivery and take-out has been a significant factor, especially during the health crisis. In the early part of 2021, around 70% of the U.S. population had reported using food delivery services. With Americans consuming between 25 and 35% more packaged food than fresh food, the convenience of sushi delivery has likely contributed to its sustained demand. The U.S. market for food delivery apps has seen impressive growth over the years with revenues increasing annually by 20 to 30%. This demand is well-reflected in the robust presence of Japanese restaurants in the United States, with numbers climbing over the 30,000 mark in 2022, lending an insight into the dynamic sector of the restaurant industry. The buoyancy of this sector is also evident in the employment surge within the broader restaurant industry with monthly employment growth remaining consistent throughout 2021. Underpinning the demand for sushi is a dependable supply chain for its key ingredients. The United States has maintained a steady catch of salmon and tuna, with salmon catches averaging around 550 to 650 million pounds and tuna catching up at a pace of 275 to 325 million pounds annually. Imports for these fish have mirrored this stability, with salmon imports showing a continuous increase over the years. The sushi market landscape in the United States is a vibrant canvas of consumer preferences, seasonal trends, and a response to evolving eating habits enhanced by the convenience of modern delivery services. With an unwavering demand for sushi, the United States continues to pave the way for a competitive and flourishing market for this Japanese culinary art form..### Key Players in the Sushi Market Landscape The sushi market has grown significantly over the years, with various players contributing to its expansion in different capacities. From fish distributors to restaurant chains and sushi distributors, the market features companies that have distinguished themselves in the industry. **Trident Seafoods** is a major player when it comes to fish distribution. As one of the largest vertically-integrated seafood companies in North America, they are responsible for supplying a substantial amount of the fish used in sushi, thanks to their comprehensive fishing operations and processing services. Next, there's **Pacific Seafoods**, another heavyweight in the distribution of quality seafood including the fish that finds its way to sushi rice. With their commitment to sustainable practices and sourcing, Pacific Seafoods is an essential supplier that ensures restaurants have consistent access to fresh ingredients. Diving into the restaurant and sushi distribution segment, we find **Genji**, which has established itself as a purveyor of premium sushi. Their offerings reach customers through various retail outlets, with a focus on providing sustainable and all-natural products that appeal to health-conscious consumers. The US market also enjoys a taste of international flair with **Yo! Sushi**, a European chain making waves across the pond. They bring a unique dining experience with conveyor belt service that transports an array of sushi delights directly to patrons’ tables. **Wasabi Sushi & Bento** represents another European brand that has crossed over to the US, offering a combination of grab-and-go sushi and bento boxes to the American consumer looking for quick, yet authentic, Japanese cuisine. Among American dining chains, **Benihana** is a familiar name, not just for its sushi but also for its theatrical teppanyaki-style cuisine. Their restaurants are a staple for an interactive and entertaining dining experience that complements the food being served. On the more upscale side of the spectrum is **Zuma**, a high-end international chain known for its sophisticated take on Japanese cuisine. Zuma's ambiance and culinary excellence set the bar high for sushi and other Japanese dishes, making it the go-to place for a luxury dining experience. The combination of these entities - fish distributors, restaurant chains, both American and international, and specialty sushi distributors - create a rich tapestry that makes the sushi market both diverse and vibrant. Each player contributes its own flavor to the market, ensuring that lovers of sushi have access to a wide range of options, from the conventional maki roll in a supermarket kiosk to an extravagant platter in a high-end restaurant.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 20/03/2022

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Summary and extracts

List of charts

• Restaurant and foodservice sales in the United States
• Sushi restaurant market in the United States
• Number of Japanese restaurants by geographical area
• Sales of sushi stores
• Main ingredients and combinations
• Interest in sushi search on Google
• Most popular types of take-out kitchens in the United States
• Food delivery app activity in the U.S
• Japanese restaurants in the United States
• New monthly jobs in the restaurant industry
• U.S. commercial landings of non-canned fish
• U.S. imports of fresh and frozen fish

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