The sushi market - United States
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Study Overview
Sushi is a Japanese dish made of vinegar rice (shari) and another ingredient (neta) which is usually raw fish. There are different types of sushi, but the main ones are:
Makis - Sushi wrapped in a roll-shaped seaweed Temaki - similar to maki in preparation, but shaped like a cone Nigiri - a slice of raw fish on an oval shaped rice ball
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The global market is booming, driven by the dynamism of Japanese restaurants in all regions of the world. Growth is particularly driven by Asia and North America, which have the largest number of Japanese restaurants. The United States has a mature market, where more than half of the population has already tried sushi. The market is growing but at a moderate pace, and the average American eats sushi 2.13 times a year. [Tastewise] Today, there are approximately 30,000 sushi restaurants in the United States. Finally, the effect of COVID-19 on the industry is mixed; restaurants in states that have implemented mobility restrictions have suffered tremendously from declining sales.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 The global market
- 1.3 The American market
2. Analysis of the demand
- 2.1 Specificities of the American demand
- 2.2 Popularity of food delivery and take-out
3. Market structure
- 3.1 A dynamic sector
- 3.2 Supply of fish used in American sushi
- 3.3 California rice production
4. Analysis of the offer
- 4.1 Typology of the offer
- 4.2 Average price per type of sushi
5. Regulation
- 5.1 Regulations concerning the sale of sushi in the United States
The sushi market - United States
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