The sushi market - Brazil

Sushi restaurants worldwide experienced an increase in revenues of 21% between 2012 and 2018 riding on the rising popularity of the dish around the world and on the continuous growth in Southeast Asia and North America. Once a food found only in specialised restaurants, nowadays sushi is increasingly distributed in supermarkets, shops and in Brazil, they are also commonly offered in churrascarias (the country’s traditional all you can eat steakhouses). Brazil has a very large Japanese community (there are over one and a half people of Japanese descent in the country according to the Ministry of Tourism) and some cities like São Paulo have entire neighbourhoods dedicated to the relationship between both countries. Living in such a melting pot of different cultures, Brazilian people often put their own spin on foods and traditions coming from foreign countries, creating opportunities in every market that can’t be found elsewhere (such as the aforementioned sushi cones i.e.). This is why it isn’t uncommon to find cream cheese or tropical fruit in sushis in Brazil, people don’t have as much interest for doing things in the traditional as you would expect in other countries.  This study will also give an insight on how the impact COVID-19 has had on this market and how things are looking as Brazil looks to get past this global pandemic.