Buy the full study
Detailed content of our market study
Inforamtion
- Number of pages : ~ 40 pages
- Format : Digital and PDF versions
- Last update :
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Sushi is a Japanese dish combining shari (sticky rice prepared with vinegar) and neta which is the rice’s topping and is most often raw fish.
There are different types of sushi, most being one of the following :
- Makis : a small roll wrapped in seaweed
- Temaki : similar to the maki but in the form of a cone (a variety that is pretty popular in Brazil as there are restaurant chains serving almost exclusively sushi cones)
- Nigiris : a slice of raw fish on top of an oval-shaped rice ball
Sushi restaurants worldwide experienced an increase in revenues of 21% between 2012 and 2018 riding on the rising popularity of the dish around the world and on the continuous growth in Southeast Asia and North America. Once a food found only in specialised restaurants, nowadays sushi is increasingly distributed in supermarkets, shops and in Brazil, they are also commonly offered in churrascarias (the country’s traditional all you can eat steakhouses).
Brazil has a very large Japanese community (there are over one and a half people of Japanese descent in the country according to the Ministry of Tourism) and some cities like São Paulo have entire neighbourhoods dedicated to the relationship between both countries. Living in such a melting pot of different cultures, Brazilian people often put their own spin on foods and traditions coming from foreign countries, creating opportunities in every market that can’t be found elsewhere (such as the aforementioned sushi cones i.e.). This is why it isn’t uncommon to find cream cheese or tropical fruit in sushis in Brazil, people don’t have as much interest for doing things in the traditional as you would expect in other countries.
This study will also give an insight on how the impact COVID-19 has had on this market and how things are looking as Brazil looks to get past this global pandemic.
1.2 A dynamic global market
Sushi is strongly rooted in Japanese culture, which subsequently has a positive effect on the revenue generated by the industry. These revenues were slightly impacted by the crisis between **** and **** losing *% of their total value over that time span since households were more reluctant to go to restaurants, especially since sushi ...
1.3 The Brazilian Market
The promise and growth the market shows on a global scale also hold true in Brazil. According to the Brazilian Franchisees Association (***). [***] This estimate does however have its flaws since the Japanese dish can be found in many other types of restaurants that aren’t specialised in Asian cuisine and are ...
1.4 COVID-19 Impact
Even though it is still a bit early to know just how Covid-** has impacted the sushi market in Brazil, there are a few indicators that can help at least have an idea of what happened. As it relies heavily on the activity of restaurants the sushi market has taken a ...
2 Demand Analysis
2.1 Brazilian Eating Habits
At first look, it would look like Brazilian people aren’t really built for the sushi market. Their favourite type of food is meat, having the *th biggest consumption per person per year in the world (***) and the more you go South the more people eat red meat. That is why ...
2.2 Consumer Behavior and Preferences
Opinion Box conducted a survey in **** to better understand consumer behaviour and preferences in Brazil in regard to eating giving some helpful insight that can be used for the sushi market.
First off, a couple of things point to the opportunities the sushi market presents. **% of people declared eating out more ...
2.3 Particularities of the Brazilian Market
As mentioned before the Brazilian sushi market is very particular in the sense that it offers many more opportunities than just traditional sushi as we know it. First off in the fish that is used, even though we consider the country as a whole, the two most popular types are salmon ...
3 Market structure
3.1 The Origins of the Fish
Brazil is without a doubt a huge producer of fish and seafood, fishing a total of *** *** tons of produce in **** that generated around * billion reais and this market only increases every year, with the country’s total production increasing **% over the last * years. Unfortunately, this doesn’t translate to the sushi ...
3.2 The Dominance of Franchises
The sushi market in Brazil is made up of thousands of players, ranging from restaurants to supermarkets to even select gas stations. This makes for a very fragmented market where it is difficult to amass market shares. To have an idea of this tough competition, in São Paulo today, there ...
4 Analysis of the offer
4.1 Prices
Prices vary a great deal depending on the quality of the sushi and of the region or city you find yourself in Brazil. To have a general idea of what prices can be, here is a comparison between three chain restaurants in Rio de Janeiro for typical products :
Source: ****
4.2 Different Types of Dishes
The Brazilian market includes all the traditional sushi known around the world, such as but not limited to :
Makis : sushi in the form of a roll wrapped in seaweed Temakis : the preparation is similar to maki, in the form of a cone Nigiris : Slice of raw fish laid on an oval-shaped ...
5 Regulation
5.1 A tougher regulation to avoid sanitary issues
Being a type of food that is most often raw, sushi sales have a whole set of hygiene protocols and health regulations on top of the usual rules for restaurants and bars, such as :
Sushis and similar dishes must be prepared and assembled in an isolated, exclusive and air-conditioned area, in ...
6 Positioning of the players
6.1 Segmentation
* : Owners of Gendai and China in Box
* : Owners of Jin Jin Wok, Jin Jin Sushi and Little Tokyo but also of many other franchises that are not a part of this market
- TrendFoods
- Jin Jin Suhsi
- Makis Place
- Koni
List of charts presented in this market study
- Nombre de restaurants japonais par zone géographique
- Revenus du à la consommation de sushi
- Taille du marché de la restauration
- Consommation de poissions et fruits de mer
- Types de restaurants préférés lors des sorties
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the sushi market | Brazil
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) BR Brazil
- 5 reports at €75.6 excluding VAT per study to choose from our Brazilian catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
