The sushi market - Brazil

As of 2020, following the global trend, the sushi market in Brazil faced significant challenges due to the COVID-19 pandemic, which led to restaurant closures and job losses, with a potentially lasting impact on up to 30% of dining establishments. Prior to this setback, sushi had seen a growing preference in Brazil, with a 21% increase in global sushi restaurant revenues between 2012-2018, despite a dip during the 2008-2011 financial crisis. Sushi's popularity in Brazil was underpinned by demand for healthier lifestyles and the nation's diverse culinary adaptation, leading to innovations like sushi cones and tropical fruit blends within the dish. The market was largely dominated by franchises with two-thirds of industry revenue, with examples like TrendFoods and Grupo Halipar showcasing significant scale, with TrendFoods associating with Gendai and China in Box for a turnover of 425 million R$ in 2019. Price competition and consumer preference for delivery services remained key factors, with IFood, Uber Eats, and Rappi becoming prominent delivery options. Import reliance for fish such as salmon mainly from Chile and Norway presented cost challenges amidst the devaluation of the Brazilian Real. Despite these obstacles, Brazil's massive production of fish like tilapia, and the gradual increase in fish consumption per capita (from 6.04 kg in 2005 to 9.09 kg in 2017), indicated a market poised for recovery and growth post-pandemic..Title: Sushi Consumption Trends in Brazilian Market In Brazil, sushi has become more than a Japanese delicacy; it is a culinary trend that intertwines with the fabric of Brazilian food culture. The dish's popularity has risen impressively, with a 21% revenue increase from 2012 to 2018 in sushi restaurants globally, which included substantial growth in Southeast Asia and North America. This popular Japanese dish has also made a significant mark in Brazil, a country home to one of the largest Japanese populations outside Japan, particularly in cities like São Paulo. Sushi in Brazil has been creatively adapted to suit the local palate, often incorporating ingredients such as cream cheese and tropical fruits, which are otherwise uncommon in traditional sushi. Brazilians have shown an interest in personalized flavors over strict adherence to traditional preparation methods. Sushi's proliferation in Brazil is evident, with varied forms like Makis, Temakis, and Nigiris widely available not only in specialty restaurants but also in supermarkets, churrascarias, and even gas stations. The Brazilian market for sushi reflects its global promise. According to the Brazilian Franchisees Association (ABF), the Japanese food sector commands nearly 7% of the country's food segment. In monetary terms, this translates to a sushi market size estimation of between approximately 2.5 and 3 billion Brazilian reais, considering the overall revenue of restaurants and bars. While the COVID-19 pandemic posed significant challenges, including temporary closures and a potential long-term impact on up to 30% of restaurants and bars, Brazil's culinary businesses had shown robust growth pre-pandemic, with a 4.8% increase in revenue between 2018 and 2019. Brazilian eating habits initially suggested a limited market for sushi, as meat consumption historically outweighed fish. However, there has been a gradual but evident shift towards healthier eating, with fish and seafood consumption on the rise, suggesting a potential for sushi's continued growth in popularity. Furthermore, Groupon's study highlights sushi as the second favorite dish among Brazilians, indicating a strong market affinity. This preference, coupled with Brazil's tendency to create unique sushi adaptations, presents a distinctive market segment. Most fish utilized in Brazilian sushi is imported, with a majority coming from Chile and Norway, given the local production is predominantly of other fish types like tilapia. This reliance on imports makes the industry sensitive to currency fluctuations, which can affect prices and consumer accessibility. The market structure is largely dominated by franchises, which effectively harness brand recognition and operational efficiency to secure significant.### Key Sushi Market Players in Brazil's Culinary Landscape Brazil's fascination with sushi has spurred the growth of various franchise chains, significantly impacting the sushi market structure in the country. These main players have not only increased the reach of sushi across Brazil but also adapted the traditional Japanese offering to cater to the local palate. A few major companies have carved out their niche, showcasing their unique positioning and influence in the Brazilian sushi industry. Each business brings a distinct flavor and dining experience to the table, contributing to the overall dynamism of the industry. #### TrendFoods TrendFoods stands prominent among the sushi industry titans in Brazil, with its influential brand presence and expansive chain of establishments. Notably, they operate under Gendai and China in Box – brands that resonate with quality sushi and Asian cuisine among Brazilian consumers. With over 220 restaurants, TrendFoods extends its reach, offering a diverse array of sushi options and building a loyal customer base. #### Grupo Halipar The Grupo Halipar conglomerate showcases its versatility through its array of brands catering to different segments of the Asian culinary market. Having brands like Jin Jin Wok, Jin Jin Sushi, and Little Tokyo under its wing, the group covers various aspects of Asian dining. This include quick-service counters and more traditional sushi dining experiences. The company's expansive network of 350 restaurants emphasizes its market significance. #### Makis Place Makis Place, a unique player with a strong market presence, emphasizes quick and accessible sushi dining with its 140 restaurants across the country. Their innovative approach to sushi, including unique creations that blend Brazilian tastes with Japanese traditions, enables them to attract a wide range of customers looking for fast, casual, yet authentic sushi experiences. #### Koni On the more specialized end, Koni brings a streamlined focus to the sushi craze in Brazil, operating around 80 restaurants. Koni leverages a tailored approach to marketing and customer engagement, building a robust brand identity around the joy of sushi consumption. The chain emphasizes convenience and quality, securing its position in a crowded marketplace. Together, these main sushi market players in Brazil maintain a delicate balance of innovation and tradition. They put forth an alluring culinary narrative that entices sushi enthusiasts nationwide. Their success reflects the nation's growing appetite for sushi, setting the pace for industry growth and diversification.

Inforamtion

• Number of pages : 30 pages
• Format : Digital and PDF versions
• Last update : 01/09/2023

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Summary and extracts

List of charts

• Nombre de restaurants japonais par zone géographique
• Revenus du à la consommation de sushi
• Taille du marché de la restauration
• Consommation de poissions et fruits de mer
• Types de restaurants préférés lors des sorties
• Facteurs clés lors de l'achat de nourriture
• Applications de livraison les plus connues

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