The sushi market - UK
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Study Overview
Sushi is a Japanese dish based on vinegar rice (shari) and another ingredient (neta) which most often is raw fish. There are different types of sushi, however the core is made up of:
Makis - sushi in the form of a roll wrapped in seaweed Temakis - the preparation is similar to maki but it has the form of a cone Nigiris - Slice of raw fish laid on an oval-shaped rice ball
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The global market is in full expansion, driven by the dynamism of Japanese restaurants in all regions of the world, where Asia and North America in particular are growing at a rapid pace. It is also these regions which currently have the largest number of Japanese restaurants. In the UK, sushi is becoming increasingly popular. In particular, tuna and salmon sushi prevails in consumer preferences. Moreover, chilled sushi will be a key driver for market growth. Meanwhile, the growth in the number of restaurants has been slowing down and the market is moving towards higher concentration. Finally, COVID-19’s effect on the industry has been mixed. Restaurants have suffered immensely from foregone sales due to lockdown measures. Meanwhile, Brits have purchased sushi meal kits at an increasing pace, which has boosted revenues for players in this industry as well as retailers of sushi ingredients [mintel].
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
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- • Indexpresse sectoral database
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- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and scope of the study
- 1.2 The global market is concentrated in Asia
- 1.3 A Promising British Market
- 1.4 Impact of the Covid-19 pandemic
2. Demand Analysis
- 2.1 A growing demand for sushi outlets
- 2.2 A dominant dish
- 2.3 Why do people eat sushi?
- 2.4 Popular for all demographics
3. Market structure
- 3.1 The price of primary resources
- 3.2 The important role of supermarkets
- 3.3 The growing role of delivery services
- 3.4 Sushi chains leading the way
4. Analysis of the offer
- 4.1 Types of sushi available
- 4.2 Sushi box comparison
5. Regulation
- 5.1 Regulations on the sale of sushi

The sushi market - UK
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