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SYNTHÈSE DU MARCHÉ

1.1 Definition and scope of the study

Gluten is a substance resulting from the processing of certain cereals (wheat, rye, barley, oats) which can be harmful for people diagnosed as intolerant. This is referred to as the Coeliac Disease; unlike popular belief, this is not synonymous to an allergy, but rather intolerance.

Included in the scope of the most frequently sold gluten-free products are:

  • Beer;
  • Aperitif biscuits;
  • Pasta;
  • Bread;
  • Sweet groceries;
  • The salty groceries;
  • Prepared meals.

The world market for gluten-free food is booming and the value growth between 2016 and 2021 is expected to reach 11.6%. The market is dominated by the US which in 2019 accounted for over 40% of the market share. Moreover, bakery products dominate the global demand for gluten free products.

Driven by a diversification of the offer of gluten-free products, the market is also benefiting from a positive image among consumers, as gluten-free products are often associated with a healthier diet. Going forward, this health trend is expected to contribute to the growth of the market.

In the UK, one in ten people avoid gluten and 15% of households avoid gluten and wheat. [foodanddrinktechnology] The market is expected to grow parallel to an increased consumer awareness around health. Moreover, an increasing number of restaurant outlets are offering gluten-free alternatives which will boost sales in this distribution channel as well.

The market structure in the UK is fragmented; there are many companies with niched products. Still today, gluten-free alternatives are relatively expensive.

ANALYSE DE LA DEMANDE

STRUCTURE DU MARCHÉ

ANALYSE DE L'OFFRE

RÈGLEMENTATION

POSITIONNEMENT DES ACTEURS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti