1.1 Definition and scope of the study
The sparkling wines ( sparkling wine ) are wines whose carbon dioxide concentration is sufficient to give them effervescent properties. Several categories exist, depending on their CO2 content, from the lowest to the highest:
- Pearly wine
- Sparkling wine
- Sparkling wine
The most famous sparkling wines are those of the Champagne region, the crémants of the Loire, Burgundy and Alsace. However, the one that sells the most in England is the Prosecco italian sparkling white wine produced in particular in Veneto
The sector is currently in a state of upheaval . The production of sparkling wine can nowadays be done at Southern England in particular thanks to global warming, which makes it possible to satisfy a growing demand . On the other hand, the Brexit remains a major uncertainty that could have consequences for the sector by challenging the links between the United Kingdom and Europe .
This study will deal with sparkling wines in the United Kingdom, excluding Champagne, on which a whole study is devoted.
1.2 World production of sparkling wine is concentrated
After a bad year in ****, world wine production is estimated to have increased by **% to *** million hectolitres, according to the International Organisation of Vine and Wine. [***] This production should make it possible to satisfy particularly demanding demand, whose consumption remained relatively stable between **** and ****.
According to data from France Agrimer ...
1.3 The effervescent wine market in full swing
Alcohol sales in the United Kingdom amounted to £**.* billion in ****, of which £**.* billion came from the sale of wines and spirits. As shown in the graph below, the sale on trade (***) represented *** million pounds, for a total market of *,*** billion pounds. [***]
In ****, the British bought *** million bottles of sparkling wine, ...
1.4 The importance of sparkling wine imports
Since the United Kingdom produces only *.*% of its sparkling wine consumption, the rest of the production is imported from abroad. In ****, this flow represented an amount of €***.** million. Italy alone accounts for **.*% of sparkling wine exports to the United Kingdom. Spain stands out only for its exports of Cava (***). [***]
2.1 Profile of alcohol consumers in the United Kingdom
Alcohol consumption in the United Kingdom has decreased in recent years, from an average of **.* litres per year in **** to *.* litres in ****.
A report published by Accolade Wines one of the most important players in the sector, gives the distribution of consumer spending according to the price of a ** cl ...
2.2 Focus on Prosecco consumption
The consumption of sparkling wine increased by only *% between **** and ****, reaching ***.* million litres sold. This growth is the lowest in a decade, as noted by the consulting firm UHY Hacker Young .
The latter explains this slowdown by an overexposure of the Prosecco, which is trying to preserve its luxurious image while ...
2.3 Anti-alcohol health campaigns in the United Kingdom
Media campaigns have been launched in recent years to encourage adults to reduce their alcohol consumption Drinkware is one of those associations that are fighting for this, with campaigns aimed at both adults and teenagers. « Have a little less, feel a lot better "was launched in January **** and focused on adults ...
2.4 A growing consumption of sparkling wine
An everyday drink
The interest in sparkling wine is strongly linked to the time of year, as indicated by the Google Trends graph associated with the word Prosecco Beverage Dynamics notes, however, that sparkling wine is increasingly being consumed as an "everyday drink".
Prosecco, thanks to a relatively low price, compared ...
3.1 A highly concentrated market
WSTA counted *** vineyards in **** in the United Kingdom and *** wineries. These farms are still small. In most cases, they are less than * hectares. Farms of more than ** hectares represent only *% of the total. [***]
However, these large farms of more than * ha concentrate **% of the areas cultivated by the winegrowers. On ...
3.2 A production that is developing in the South of England
The production of sparkling wine from fresh grapes is associated with the Prodcom code **.**.**.** and makes it possible to identify the European regions where the production of sparkling wine is the most important, when the data is provided.
The Italian and Spanish productions are the most important in Europe. The ...
3.3 Sales in supermarkets and vineyards
The distribution of wines is nowadays mainly done by via traditional channels, on the domestic market or directly on the vineyard.
However, it appears that the traditional distribution channels (***). Thus, **% of the wines sold in the United Kingdom by English winegrowers are not from very large estates. [***]
The two main ...
ANALYSIS OF THE OFFER
4.1 Sparkling wines on the market
There is a wide variety of sparkling wines sold on the English market. They can be distinguished by their name: Crémant français, Cava espagnol, Prosecco italien... or by other criteria such as carbon dioxide or sugar content for example. Use the online store of Tesco the largest supermarket chain ...
4.2 Wine tourism allows the English estates to make themselves known
While the brands most purchased in the United Kingdom are imported, English wineries are trying to develop wine tourism in order to:
Develop local consumer interest in English wines Diversify their sources of income
A **** scientific study noted the low involvement of wine estates in attracting tourists, which could help them ...
RULES AND REGULATIONS
5.1 Taxes on sparkling wine
The UK Government summarises the important points that wine producers, importers and sellers in the United Kingdom must respect. [***]
The authorised and mandatory practices during the production of wine are detailed in the european directive ***/**** .
An VI * or VI * is required to transport and store alcohol for commercial purposes within the ...
5.2 Brexit: a threat to the wine industry
In ****, the United Kingdom took the decision to leave the European Union, thereby implying an exit from the single market. This allowed duty-free movement between the United Kingdom and the rest of the EU countries. On ** October ****, the country could leave the European Union, as Boris Johnson recently indicated. [***]
In the ...
POSITIONING OF THE ACTORS
6.1 Positioning of the actors
- Concha y Toro
- Accolade Wines
- Treasury Wine Estates
- Giffords Hall
- Three Choirs
- Antica Fratta
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