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MARKET OVERVIEW

1.1 Definition and scope of study

Sparkling wine is a wine with significant levels of carbon dioxide in it, making it fizzy. While the phrase commonly refers to champagne, EU countries legally reserve that term for products exclusively produced in the Champagne region of France. Sparkling wine is usually either white or rosé, but there are examples of red sparkling wines such as the Italian Brachetto, Bonarda and Lambrusco, and the Australian sparkling Shiraz.

Over the last twenty years, the world wine market has undergone considerable change. One phenomenon that has attracted the attention of many industry observers and analysts is the rise of sparkling wines. Overall, the market is growing worldwide. The global production of sparkling wines amounted to 2000 million litres in 2018, reaching 7% of total wine production, and 20% of global exports by value.

Another interesting aspect of this market is the diversification of sparkling wine production, as in 2000, 74% of sparkling wines were produced by four EU countries (France, Italy, Germany and Spain). Italy is the 3rd largest producer of sparkling wine in the world, preceded only by France and Germany. 

In Italy the production of sparkling wine is registered under the Ateco code 11.02.20 “Production of sparkling wine and other special wines”

The Italian sparkling wine market is experiencing a boom. In 2019 a total of 750 million bottles of sparkling wine were produced in Italy. Three quarters of these were destined for exports, registering a 9% increase. The main trade partners for Italian sparkling wine are the UK, the USA and Germany.

The most appreciated types of Italian sparkling wine are Prosecco, followed by Franciacorta, of which over 500 million bottles are produced each year. These type of wines, due to appellation and origin regulations, can only be produced in 9 regions of Italy. The region of Friuli Venezia Giulia has the highest concentration of vineyards and sparkling wine manufacturers, with 12.000, with an average size of two hectares each.

Sparkling wine is also appreciated domestically. Every year around 30 million people drink a form of sparkling wine, which amounts to over 65% of the adult population.

The COVID-19 pandemic had disastrous effects for this market. It registered a loss of 28.8% over 2020, compared to the previous year. Unlike normal wine which in Italy is consumed just as often at home as outside, sparkling wine is mostly consumed in bars, cafes, hotels, restaurants, or during special occasions (weddings, graduations, parties, etc). With extended lockdowns and closure of the hospitality sector, this market has truly suffered.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.