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MARKET OVERVIEW

1.1 Definition and scope of study

Champagne is a product made from grapes cultivated in the Champagne region of France. The grapes used are very specific such as Pinot Noir, Pinot Meunier and Chardonnay. These grapes are fermented in order to obtain a wine that contains an alcohol volume of about 9%. Champagne is a beverage usually consumed in important occasions such as celebrations, anniversaries, sport events and parties. 

Champagne belongs to the category of sparkling wines and it is strictly regulated by the Champagne de France Committee. Producers within the market are usually classified in three categories: maisons, "recoltant manipulant" or vigneron and cooperatives.  

The global Champagne market has been expected to grow at a CAGR of about 6% from 2020 to 2026. The global market is dominated by the regions of Europe and North America while Asia and Latin America still account for a smaller market share. In particular, the growth of the market is expected to be driven by a growing propensity of the world's population to buy luxury products, such as Champagne, given the increasing standards of living and a higher economic availability.  

The Italian Champagne market is pretty well developed and has excellent growth prospects. The Italian population, in fact, not only has a high share of consumption of Champagne but is also constituted by a relevant number of connoisseurs and experts of this beverage.

In terms of production distribution, in Italy the vast majority of the annual production of Champagne is attributed to the big maisons and only a smaller share is related to cooperatives. 

The most established competitors on the Italian scene are Meregalli group with the Bollinger maison, Ferrari maison and Bellavista maison.

The increasing knowledge and refinement of consumers about this beverage, has allowed new trends to establish themselves in the market, such as  the propensity of the maisons to produce organic Champagne. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

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Vincent D.

Auditeur

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Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.