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MARKET OVERVIEW

1.1 Definition and scope of study

According to the regulation of the European Communities n. 1576/89 a spirit drink is an alcoholic liquid "intended for human consumption, having particular organoleptic characteristics and a minimum alcoholic strength of 15% vol".

A spirit drink is obtained by distillation or maceration or by aromatization of ethyl alcohol or other spirit drinks. Spirit drinks can be divided in:

  • Distillates: obtained by distillation of fermented products;
  • Liqueurs: obtained by aromatization of alcohol or other spirit beverages, and are characterized by a sweet taste;
  • Bitters: obtained by flavoring alcohol, and are characterized by a bitter taste.

The global spirits market is expected to grow at a rate of 3.45% through 2028. In terms of geographical distribution, the U.S. accounts for over 27% of the global market, while Asia Pacific proves to be the region with the highest growth rate. Moreover, the vodka segment is currently the largest segment, accounting for 25.1% of the global market share.

In 2019, spirits consumption in Italy grew by +8.25% in terms of value and +5.37% in terms of volume compared to the previous year. Gin recorded the highest growth, at a rate of 27.15%, confirming itself as one of the most popular spirit drinks among Italians along with Vodka.

The Italian market is organized around two main types of operators. On one side, there are important international groups, whereas on the other side there are small and medium producers or local distilleries specialized in one type of spirit beverage.

In terms of distribution, the Italian panorama is very concentrated. In fact, the CDA consortium represents 23.0% of the Italian liquid food distribution market in the out-of-home channel. In 2019, among the channels that have grown the most we find the restaurant channel (+4.34%), followed by the bar channel (+3.12%), and finally the local channel with evening and night activity (+2.64%).

Finally, the Covid-19 health emergency had a negative impact on the alcohol industry in Italy due to the prolonged closure of restaurants, bars and night clubs.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.