Content of the study:
The wine market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Wine is an alcoholic beverage produced by fermenting (totally or partially) grapes, fruit of the vine. Grapes, once harvested, through a process which takes place in the winery called vinification, are transformed into wine. There are many types of wine according to the type of grapes used and to the different processing techniques. Generally wine is divided in the following categories: sparkling wines, white wines, rosé wines, red wines and dessert wines. 

As for the global wine market, in the year 2020 it was worth 417.85 billion dollars and it is expected to grow at a compound growth rate (CARG) of 6.4% between 2021 and 2028. The sector, despite its steady growth, has been hit hard globally by the pandemic that has forced bars and restaurants to remain closed for long periods of time.

Italy has always been considered the world's leading country for the production of wine products given the great variety of grapes the country offers. In 2018 alone, 50.4 million hectoliters of wine were produced in Italy, 19.8% of which was destined for worldwide export. The main countries to which Italy exports are the United States, England and Germany. During the pandemic, despite the losses registered by bars and restaurants, large-scale distribution registered a huge growth in sales. In 2020, 7.9 million hectoliters of wine were sold in Italy, representing a 6% growth compared to the year 2019. 

The main trend within the wine market, favored in large part by the pandemic, is the continued growth of e-commerce. In 2020, in fact, 27% of Italian consumers bought wine through an online platform. A second trend is the propensity to organic wine: Italy, right after Spain, is positioned second in Europe for the number of organic vines. 

The most known wineries in the Italian market and not only are: Cantine Riunite & Civ, Caviro Group, Fratelli Martini and Cavit.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (1)

The wine market - France

Publicado en 12/02/2022 by Alexis de Guitaut - NA

A very complete study on an exciting market. As a lover of good wine myself, I went from surprise to surprise while reading the study. Very satisfied!