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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 05/05/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation
Wine is an alcoholic beverage obtained from the fermentation of grapes, with an alcohol content not exceeding 8.5% by volume. There are several types of wine, traditionally distinguished by color, texture and grape variety.
Worldwide, the wine market is growing and now exceeds $40 billion. The market is being driven both by greater worldwide consumption, due to market development in emerging countries, and byin developed countries, where wine is increasingly consumed on special occasions rather than as an everyday beverage.
In Spain, wine plays a key role in local culture. It is widely consumed, and its dynamism is strong on both the local and export markets. Spain is the second-largest wine exporter, behind Italy, and exports nearly 60% of its production abroad.
1.2 The World Market
Between **** and ****, the size of the global wine market grew steadily, from ***.** billion in **** to ***.** billion in **** . The compound annual growth rate(***) over this period is *. **%. In terms of evolution, we note that the market's most significant growth took place between **** and ****, with a *.**% increase in its value; growth slowed, moreover, ...
1.3 The domestic market
In ****, the Spanish wine market could be estimated at *,*** billion euros. Spanish wine exports accounted for *,***.* billion euros of this sales figure in the same year.
Spanish wine market sales Spain, ****, billions of euros Source: ****
Spanish wine production, for its part, has seen varying trends in recent years. For example, while ...
1.4 Imports and exports
Over the past five years, Spanish wine imports and exports have fluctuated. Between **** and ****, exports fell from *,*** million euros to *,*** million euros, a decrease of *.*%. Imports also varied, rising from *** million euros in **** to *** million euros in ****, recording an increase of **.*%. The trade balance, meanwhile, necessarily experienced an overall decrease over ...
2 Demand analysis
2.1 Typology of demand
Between **** and ****, the HORECA (***) and Food sectors saw varying trends in wine consumption. HORECA consumption averaged around *.** million hectolitres between **** and ****, while food consumption stood at *.** million hectolitres. Wine consumption is therefore favored in the hotel and catering sector. There was an anomaly in ****, due in particular to the health restrictions ...
2.2 Wine consumption by quality and color criteria
Within the wine market, wine will account for **.*% of sales by value in ****. Wine derivatives are estimated to account for **.*% of the market.
Wine and wine derivatives by value Spain, ****, % sales Source: ****
Within the wine market, D.O.P. wines account for **.*% of market share by value. I.G.P. wines ...
2.3 Wine consumers outside HORECA
Wine consumers outside the HORECA channel are characterized by their age. The older the population, the more likely they are to drink wine. The over-**s are the biggest wine drinkers, with an average per capita consumption of **.* liters in ****. The under-**s, on the other hand, consume less wine, with ...
2.4 Wine consumption as a social act
In ****, Spain's wine trade association carried out a survey to create a map of the main motivations for wine consumption in Spain. The aim was to answer the following question: What are we looking for when we drink beverages such as wine, beer or Vermut in good times, alone or accompanied? ...
3 Market structure
3.1 Wine value chain
3.2 Wine production
Wine production in Spain is mainly concentrated in Castilla la Mancha. With ***,*** hectares, the autonomous community accounts for **.**% of the kingdom's vineyards. The other main wine-producing regions in Spain are Catilia and León, with *.**% of land, Extremadura (***).
Wine production is therefore determined by these hectares. Castilla la Mancha accounts for ...
3.3 Distribution
As far as distribution is concerned, traditional retailing predominates: **.*% of wine sales are made through physical outlets. In ****, supermarkets were the preferred distribution channel for consumers, accounting for **.*% of sales. Traditional stores, represented in particular by wine merchants, accounted for **.*% of sales.
Wine distribution channels outside HORECA Spain, **** tqt
The average ...
4 Offer analysis
4.1 Wine typology
The table opposite shows the various criteria, such as color, origin and age, that can be used to differentiate a wine.
The map below also shows the different Spanish wine-growing regions:
Source: ****
4.2 Price trends
the INE consumer price index classification gives us an idea of the inflation experienced by alcoholic beverages and tobacco - including wine. The data show * trends in this product group. Firstly, between January **** and October ****, the former are fairly stable, with an index increase of *.*** points over these * years. From **** onwards, ...
5 Regulations
5.1 Regulations
In Spain, there are two types of label to guarantee the quality and origin of a wine. They are defined by the law"Ley **/****, de ** de julio, de la Viña y del Vino."
The Protected Geographical Indication (***) is a certification system used in Spain to guarantee that agricultural or food ...
6 Positioning the players
6.1 Player segmentation
- Reserva de la Tierra SA
- Grupo barón de ley SA
- Compañia vinícola del norte de España S.A.
- Pernord Ricard Winemakers Spain SA
- Grupo reventós Cordonius
- Grupo Gonzáles byass (vinos)
- Grupo Familia Torres
- Grupo freenet
- J.García Carrón, SA grupo.
- Freixenet
List of charts
- Breakdown of beverage consumption by value in Spain
- Breakdown of beverage consumption by volume in Spain
- Wine consumption by channel
- Breakdown of wine and wine-related products by value
- Breakdown in value of wine consumption by quality
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