The spirits market - Spain

Spirits are a group of alcoholic beverages obtained by distillation, generally containing a high level of alcohol (over 15%). They include whisky, rum, vodka, gin and liqueurs. These products, often associated with festive or gastronomic uses, represent an important branch of the alcoholic beverage industry, at the crossroads of tradition, innovation and cultural consumption. on a global scale, the spirits market is experiencing very favorable dynamics. Between 2021 and 2029, it is expected to grow at a CAGR of +13.6%, driven by the premiumization of products, the diversification of consumer tastes, and the rise of mixology. This rapid growth is also due to the rise of emerging markets and the internationalization of brands. In Spain, the spirits market is growing, underpinned by a tradition of local consumption (particularly for products such as gin, liqueur and aniseed) and the rise of new consumer trends. The sector also benefits from the development of tourism, which stimulates demand for local and international beverages in bars, restaurants and festive venues. The presence of long-established players and national brands also contributes to the vitality of the market.