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MARKET OVERVIEW

1.1 Definition and scope of study

Rum is a brandy coming from the Americas, produced from sugar cane. The rum market is a sub-segment of the spirits market (drinks made from distilled alcohol). There are two types of spirits: "simple" spirits such as rum, whisky, gin, vodka, whose taste is related to the distillation of the raw material; and "complex" spirits such as aniseed-flavoured aperitifs, or liqueurs whose taste is related to the addition of aromatic substances to neutral alcohol or brandy.

There are different categories of rum : 

  • white rums ;
  • amber rums ;
  • "old" rums ;
  • spicy rums.

The global spirits market is dominated by North America, followed by Western Europe. The white spirits and rum category represent a very large portion of the global spirits market. The world rum market is growing and is expected to remain so in the coming years, largely dominated by a few brands with an international dimension. 

The Spanish market is the leading European market for the rum sector and is experiencing strong growth, driven by a steady increase in rum consumption since the beginning of 2010s. In 2018, rum accounted for almost 16% of alcoholic beverages consumed out of home and 9.2% of alcoholic beverages consumed at home. [Ministry of Agriculture and Food]

The rum market is strongly driven by the trend for cocktails, which has been very much in vogue for several years. However, in 2020, the announcement by AliExpress of the opening of a "Spirit Drinks" category in Spain strongly disrupts the organization of the rum market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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