Summary
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 28/09/2023
Summary and extracts
1 Market overview
1.1 Definition and presentation of the rum market
Rum is a brandy originally from the Americas, produced from sugar cane. The rum market is a sub-segment of the spirits market: drinks made from distilled alcohol. There are two types of spirits : "simple" spirits, such as rum, whisky, gin and vodka, whose taste is linked to the distillation of the raw material, and "compound" spirits, such as aniseed-flavored aperitifs or liqueurs, whose taste is derived from the addition of aromatic substances to a neutral alcohol or brandy.
There are different categories of rums :
- white rums
- amber rums
- "aged" rums
- spiced rums
The global spirits market is dominated by North America, followed by Western Europe. The white spirits and rum category accounts for a very large share of the global spirits market. The global rum market is growing, and should continue to do so in the years ahead, largely dominated by a handful of international brands.
The Spanish market is Europe's leading rum market, and is enjoying strong growth, driven by rum consumption that has been rising steadily since the early 2010s. In 2018, rum accounted for almost 16% of alcoholic beverages consumed away from home and 9.2% of alcoholic beverages consumed at home. [Ministry of Agriculture and Food]
The rum market is strongly driven by the cocktail trend, which has been very much in vogue for several years. In 2020, however, the announcement by AliExpress that it would open a "Spirit Drinks" category for sale in Spain will seriously disrupt the organization of the rum market.
List of charts
- Size of the global spirits market
- Rum sales volume trends and forecasts
- Taille de marché du rhum
- Volume de spiritueux consommés par les ménages espagnols, par type
- Evolution de la consommation de spiritueux, par type de spiritueux
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the rum market | Spain
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
5 reports pack (-15%) ES Spain
- 5 reports at €75.6 excluding VAT per study to choose from our Spanish catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.