Summary

Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 05/10/2020
Update Details

Summary and extracts

1 Market overview

1.1 Definition and scope of study

Rum is a brandy originally from the Americas, produced from sugar cane. The rum market is a sub-segment of the spirits market: drinks made from distilled alcohol. There are two types of spirits: "simple" spirits, such as rum, whisky, gin and vodka, whose taste is derived from the distillation of the raw material; and "compound" spirits, such as aniseed-flavored aperitifs or liqueurs, whose taste is derived from the addition of aromatic substances to a neutral alcohol or brandy. Rum is consumed as a beverage or in cooking.

There are different categories of rum:

  • whiterums
  • amberrums
  • agedrums
  • spiced rums

The global spirits market is dominated by North America, followed by Western Europe. The white spirits and rum category accounts for a very large share of the global spirits market. The global rum market is growing and should continue to do so in the years ahead, largely dominated by a handful of international brands.

Like the global market, the Portuguese rum market is also dominated by international distilled beverage giants. However, it remains attractive to the arrival of new independent players, such as the famous Louisiana artisanal brand Bayou rum.

According to the National Association of Spirits Companies (ANEBE), spirits account for 11% of all alcoholic beverages consumed in Portugal, while wine and beer represent 55% and 31% respectively. Among spirits, rum is showing positive growth, compared with other spirits of the same type. [Dinheiro Vivo]

According to data from the World Health Organization, Portugal is one of the world's top ten alcohol consumers, consuming 12.5 liters per capita. An important detail is that 58% of spirits sales are made in bars and restaurants, while sales in super and hypermarkets account for just 17.5% of the market.

List of charts

  • Size of the global spirits market
  • Rum sales volume trends and forecasts
  • The number of young people drinking spirits
  • Latest alcohol consumption
  • Consumption by type of alcohol
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sogrape Distribuição
Diageo Portugal
Pernod Ricard Portugal
Primedrinks Portugal
Baccardi Martini LDA
Engenhos do Norte
Engenho Novo da Madeira

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

the rum market | Portugal

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

5 reports pack (-15%) PT Portugal

75.6 € / study
378 € instead of 445 € -15%
  • 5 reports at €75.6 excluding VAT per study to choose from our Portuguese catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676