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MARKET OVERVIEW

1.1 Definition and scope of study

Rum is a brandy originating from the Americas, produced from sugar cane. The rum market is a sub-segment of the spirits market: beverages made from distilled alcohol. There are two types of spirits the "simple" spirits which include rum, whisky, gin, vodka and whose taste is linked to the distillation of the raw material and compound" spirits such as aniseed-flavoured aperitifs, or liqueurs whose taste is linked to the addition of aromatic substances to a neutral alcohol or brandy. Rum is consumed as a drink or in the kitchen

There are different categories of rum

  • rums whites
  • rums amber
  • rums "old"
  • rums spicy

The world spirits market is dominated by North America followed by Western Europe. The category of white spirits and rum represents a very large part of the world spirits market. The world market for rum is accretive and is expected to remain so in the years to come, largely dominated by a few international brands

Like the world market, the Portuguese rum market is also dominated by international giants in distilled drinks. However, it remains attractive for the arrival of new independent players, such as the famous Louisiana artisanal brand bayou rum .

According to the National Association of Spirits Beverage Companies (ANEBE), spirits account for 11% of all alcoholic beverages consumed in Portugal The share of wine and beer is 55% and 31% respectively. Among spirits, rum is showing positive growth, compared to other spirits of the same type. [ Dinheiro Vivo ]

According to data from the World Health Organization, Portugal is part of the of the top ten drinkers in the world with a consumption of 12.5 litres per capita . An important detail is that 58% of spirits sales are made in bars and restaurants while sales in supermarkets and hypermarkets represent only 17.5% of the market.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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