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MARKET OVERVIEW

1.1 Definition and scope of study

The meat market refers to markets :

  • Red meat (which includes the meat of adult cattle, calves and sheep),
  • White meat (which includes pork and poultry)

In line with the increased awareness of a balanced and healthy diet, some types of meat (mainly red meat) continue to suffer from a slowdown in demand. However, this same trend is partly offset by the increased demand for higher quality products as consumers are increasingly willing to pay more for high quality food.

In Portugal, there is still a rather limited niche market for meat substitutes. Despite this, the demand for meat substitutes is growing at a record rate every year, both in current value and in volume. This is supported by the growing number of Portuguese consumers who wish to reduce their meat consumption in response to the country's growing health concerns, in addition to animal welfare and sustainability issues.

Meat sales continue to be dominated by private labels such as Continente, Pingo Doce and Lidl. The Portuguese traditionally value the offerings of popular retailers for their wide range of products at competitive prices. However, private labels continue to lose ground to newer brands as local consumers increasingly seek higher quality products. This segment appears to be the biggest gateway for new players.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti