MARKET OVERVIEW
1.1 Definition and scope of study
Vodka is a colorless alcoholic beverage traditionally produced from cereals (rye, wheat) and potatoes, although other agricultural products may be used, particularly beets and fruits. The vodka market is a sub-segment of the spirits market, i.e., beverages produced from distilled alcohol, consisting of the producers and distributors of the product.
The global vodka market is expected to reach a value of 56.4 billion by 2027 registering a CAGR of 3.3%. The U.S. holds the largest share within the global market, followed immediately by China, whose market is expected to grow at a rate of 5.2% between 2020 and 2027.
In terms of sales volumes, the Italian vodka market, after a period of stable growth, experienced a real explosion in 2019. In particular, this growth seems to be explained by an increasing number of vodka exports, which started to suffer a setback only from 2020, due to the effects of the Covid-19 pandemic.
On the Italian scene there are competitors operating generically in the spirits sector but also dedicated to the marketing of vodka, some of which are represented by large multinational groups such as Pernord Ricard, others by Italian groups such as Molinari, Branca Intarnational and Illva Saronno. There are also big operators focused on the commercialization of vodka only, such as Russian Stanadard as well as small specialized producers.
A very important trend in the sector is the greater consideration by consumers of the brand in the process of product choice: unlike other alcoholic beverages where customers' choice is mainly driven by price, in the spirits market, and in particular in the vodka one, it is instead the brand producer of the beverage to play a fundamental role in the choice. Moreover, a great opportunity within this market is represented by the growth of e-commerce as a distribution channel, although physical stores continue to remain the preferred sales channel for consumers.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
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The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)