Content of the study:
The vodka market - France

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1.1 Definition and scope of the study

Vodka is a colourless alcoholic beverage traditionally produced from cereals (rye, wheat) and potatoes, although other agricultural products can be used (beets and fruits).

The vodka market is a sub-segment of the spirits market (drinks produced from distilled alcohol). The French Federation of Spirits (FFS) separates spirits into two categories:

  • "Simple" spirits which includes vodka, but also whisky, gin and rum, whose taste is linked to the distillation of the raw material.
  • "Compound" spirits such as aniseed aperitifs, or liqueurs whose taste is linked to the addition of aromatic substances to a neutral alcohol or brandy.

In this study we cover vodka only, but put data and trends in relation to the overall spirits market in France.

Globally, the market has remained stable in the latest years, with an expansion of a mere 0.9% since 2017. Vodka is still considered a complementary spirit in many parts of the world, and is less frequently consumed separately compared to for example whisky or cognac.

In France, vodka production is grouped under NAF code 11.01 Production of distilled alcoholic beverages which grew at a CAGR of 5.3% between 2012 and 2019. Although overall alcohol consumption in France is down, premium assortiments are growing in popularity, thus boosting turnover for the industry. Indeed, a shift is occuring from quantities to quality, which applies for vodka as well. Interestingly, French production plays a large role in this evolution not only domestically, but also internationally, with large export turnover through brands such as Grey Goose and Ciroc.

Still today, the most purchased vodka brands in France are low-cost and include Poliakov and Subieski. Most brands are owned by the four giants of the industry namely La Martiniquasie, Pernod Ricard, Diageo and Bacardi. However, parallel to this, we see a rise in local niched players with brands such as Blu Frog and Citadelle. These players push the fact that they offer product differentiation, a craftsman-like production process, and a "Made in France" label.








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Reviews (5)

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Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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