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SYNTHÈSE DU MARCHÉ

1.1 INTRODUCTION

The caviar is a gastronomic food from luxury made from sturgeon eggs, originating from Russia. Caviar is characterized by its price that can fluctuate between €2,000 and €30,000 per kilogram for the rarest and most sought-after species (e.g. Iranian white caviar of Almas albino beluga whales). There are two main types of caviar in France: the wild caviar and the farmed caviar . A more recent and much less developed market opportunity is the cosmetic with the integration of caviar in some cosmetic products that benefit from the richness in natural components of caviar, allowing to restructure and revitalize the skin thanks to the yolk nutritive substance.

France is the world's 3 th world producer of caviar and it relies on a network of producers and manufacturers recognized worldwide for the quality of their products. The challenge of caviar is its democratization to the greatest number of people: caviar is today a luxury product reserved for a minority of the French population or reserved for special events such as Christmas Eve or New Year's Day; it is therefore a market marked by seasonality. Caviar distribution is carried out by delicatessens and local markets, mostly, and to a lesser extent online.

The world caviar market is estimated at US$360 million in 2018 and will reach US$540 million by the end of 2025, with an average annual growth rate of more than 5% over the 2019-2025 period. The most buoyant markets during this period will be the European and American markets. The rules and regulations in force for the production and marketing of caviar is governed by the European Union and has been supporting the various structural changes in the market for several years.

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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